BTB: Mastering Data-Driven Legal Marketing Success (w/ Guy Alvarez, Good2BSocial)

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In this episode, Guy Alvarez, founder of Good2bSocial, shares his journey from lawyer to marketing expert and dives into successful digital marketing strategies for law firms. You'll learn:

• How Guy built a thriving digital marketing agency specifically for the legal sector
• Content marketing strategies to improve client engagement and website traffic
• How to integrate and analyze marketing data for law firms using real-time analytics dashboards and tools like Databox

What is Metrics & Chill - Predictable Growth for B2B?

This podcast will help you grow your B2B company, quarter over quarter, and year over year. In each episode, you'll get strategies, frameworks, and insights that help you drive predictable, consistent growth, and improve your GTM strategy. Seasoned B2B leaders share how they use data, forecast growth, set & hit goals, grow revenue, and more. The best B2B companies use a combination of data, experience, and gut to grow. This show will help you do the same.