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Join me as I chat with Samir Chaudry, Co-Founder of Colin and Samir, we dive deep into the evolving landscape of content creation, technology, and the future of media.
Timestamps:
00:00 Intro
01:20 AR glasses
10:46 The future of Content in an attention economy
15:15 Samir’s Youtube and content strategy
21:50 Content Formats
29:56 Why it’s hard to standout on Youtube
33:58 Samir’s thoughts on Monetization
45:20 VR vs. AR
50:35 Creators should build software
56:58 Advice from Tim Ferris
1) AR glasses: The next big thing?
• Meta's Orion AR glasses left a big impression. Samir thinks they could replace smartphones... but not as soon as Zuckerberg predicts.
• Greg’s timeline: 2035-2040 for mainstream adoption. Start experimenting NOW.
2) Content creation is evolving FAST
• YouTube's push for connected TV means:
• 30+ minute videos
• Organized into series
• Netflix-like UI
3) The "Exit Velocity" problem
• On YouTube, if 70% of viewers are still watching after 5 minutes, you're CRUSHING IT.
• Reality check: Audience retention is harder than ever. Hook them FAST or lose them forever.
4) Monetization strategy: Value Prop Extension
• Don't just chase any sponsorship. Ask:
• What's my core value proposition?
• Which brands align with that mission?
• How can I extend that value to my audience?
Authenticity = $$$
5) The future might value INEFFICIENCY 🤯
• As AI makes everything hyper-efficient, there will be a premium on verifiably human experiences.
• Example: Paying $$$ for a live concert vs. streaming for free.
6) Events are the next big opportunity for creators 🎉
• Build community
• Create unforgettable experiences
• Solve the "loneliness problem" for your audience
7) VR vs. AR: Place your bets
• Samir's not sold on VR. He believes AR/mixed reality has a brighter future.
• Why? People still want to be part of the real world, not fully immersed.
8) The creator's dilemma: Opportunity rich, time poor
• Biggest challenge? Finding operators who can maintain quality as you scale.
• Lesson: Your content is still your #1 product. Everything else comes second.
9) Final wisdom from Tim Ferris
• Separate the rewards of podcasting:
a) The conversation itself
b) The performance/results
• Enjoy the process, not just the metrics!
Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
🎯 To build your own portfolio businesses powered by community you might enjoy my membership.
You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!
Spots are limited.
https://www.communityempire.co/
📬 Join my free newsletter to get weekly startup insights for free:
https://www.gregisenberg.com/
70,000+ people are already subscribed.
To improve your rankings your business on Google and using AI for SEO, sign up to
http://boringmarketing.com/
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND SAMIR ON SOCIAL
X/Twitter: https://x.com/samirchaudry
Youtube: https://www.youtube.com/@ColinandSamir/videos
Workshop: https://courses.colinandsamir.com/50-ideas-in-5-days-waitlist
Publish Press: https://www.thepublishpress.com/
Timestamps:
00:00 Intro
01:20 AR glasses
10:46 The future of Content in an attention economy
15:15 Samir’s Youtube and content strategy
21:50 Content Formats
29:56 Why it’s hard to standout on Youtube
33:58 Samir’s thoughts on Monetization
45:20 VR vs. AR
50:35 Creators should build software
56:58 Advice from Tim Ferris
1) AR glasses: The next big thing?
• Meta's Orion AR glasses left a big impression. Samir thinks they could replace smartphones... but not as soon as Zuckerberg predicts.
• Greg’s timeline: 2035-2040 for mainstream adoption. Start experimenting NOW.
2) Content creation is evolving FAST
• YouTube's push for connected TV means:
• 30+ minute videos
• Organized into series
• Netflix-like UI
3) The "Exit Velocity" problem
• On YouTube, if 70% of viewers are still watching after 5 minutes, you're CRUSHING IT.
• Reality check: Audience retention is harder than ever. Hook them FAST or lose them forever.
4) Monetization strategy: Value Prop Extension
• Don't just chase any sponsorship. Ask:
• What's my core value proposition?
• Which brands align with that mission?
• How can I extend that value to my audience?
Authenticity = $$$
5) The future might value INEFFICIENCY 🤯
• As AI makes everything hyper-efficient, there will be a premium on verifiably human experiences.
• Example: Paying $$$ for a live concert vs. streaming for free.
6) Events are the next big opportunity for creators 🎉
• Build community
• Create unforgettable experiences
• Solve the "loneliness problem" for your audience
7) VR vs. AR: Place your bets
• Samir's not sold on VR. He believes AR/mixed reality has a brighter future.
• Why? People still want to be part of the real world, not fully immersed.
8) The creator's dilemma: Opportunity rich, time poor
• Biggest challenge? Finding operators who can maintain quality as you scale.
• Lesson: Your content is still your #1 product. Everything else comes second.
9) Final wisdom from Tim Ferris
• Separate the rewards of podcasting:
a) The conversation itself
b) The performance/results
• Enjoy the process, not just the metrics!
Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
🎯 To build your own portfolio businesses powered by community you might enjoy my membership.
You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!
Spots are limited.
https://www.communityempire.co/
📬 Join my free newsletter to get weekly startup insights for free:
https://www.gregisenberg.com/
70,000+ people are already subscribed.
To improve your rankings your business on Google and using AI for SEO, sign up to
http://boringmarketing.com/
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND SAMIR ON SOCIAL
X/Twitter: https://x.com/samirchaudry
Youtube: https://www.youtube.com/@ColinandSamir/videos
Workshop: https://courses.colinandsamir.com/50-ideas-in-5-days-waitlist
Publish Press: https://www.thepublishpress.com/
Creators & Guests
What is The Startup Ideas Podcast?
Get your creative juices flowing with The Startup Ideas Podcast. Published twice a week, we bring you free startup ideas to inspire your next venture. Hosted by Greg Isenberg, CEO of Late Checkout and former advisor to Reddit and TikTok. Subscribe so you don't miss out.
For more startup ideas, we created a database of 30+ startup ideas you can take at https://gregisenberg.com/30startupideas