The Audience Explorer

Nesha Mutuku, Co-founder of Swally, tells us about unexpected ways to have conversations with your audience.

Show Notes

Matthias encounters the most enthusiastic young startup founder he ever met before.

Nesha co-founded Swally, a habit-building app that will make you spend wisely. It analyzes your financial behaviour, helps you create a budget, and it informs you right on the spot about how much you can spend there. Imagine: You are at Starbucks, and Swally says "You can spend $15 here".

Matthias is amazed when Nesha tells about all the unusual locations where you can encounter your audience. Their conversation ends up in the rabbit hole of philosophy. Enjoy this long episode!

Read the full transcript of the episode here.

Meet @NeshaMutuku and @SwallyInc on Twitter.

What is The Audience Explorer?

Founders and Indie Creators: How to find the audience for whom you build your product – and what to do when you meet them!