Founder/CEO of Verbal+Visual Anshey Bhatia on the Rise of Fixed Fee Agency Billing

Most of the world uses fixed fee pricing for B2B transactions. The road in front of your house was built by a contractor offering up a fixed price bid. Why, 30 years after the invention of the web, why are agencies still charging on a time & materials basis? Anshey Bhatia's viral post on this subject (https://www.linkedin.com/posts/ansheybhatia_ecommerce-shopifyplus-digitalagency-activity-7355937751537471489-KAE6?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0Q) explains the problem with time & materials, explains why it's still (unfortunately) the default, and offers up an alternative. 

What is In the Spotlight?

Host Kelly Goetsch picks one viral LinkedIn post each week - usually in commerce technology, AI, or the business of SaaS -- and invites its author to discuss it in 15 minutes or less.