Choice Hacking: The Marketing Psychology Podcast

Starbucks has created the biggest coffee brand in history, by repositioning the humble cup of joe into a premium product that introduced coffee culture to millions around the world.

As former CEO Howard Schultz put it: “Starbucks has a role and a meaningful relationship with people that is not only about the coffee.”

But how did they grow so big, so fast? Turns out it's not just the caffeine that get people addicted to Starbucks.

In this replay of one of my top-downloaded episodes, I'm pulling the lid off the behavioral science and psychology principles that make Starbucks' customer experience so special.

Show Notes

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What is Choice Hacking: The Marketing Psychology Podcast?


This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.


If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.


Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…


And how you can apply the same insights, even without a Fortune 500 budget.


Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).


Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….


This podcast will change the way you think about marketing and business forever.


“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener