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You may hear Qualtrics and think of surveys, but now they’re onto new ventures. In this episode, Liz shares what it’s been like leading global PMM for their 4 experience-focused product lines focused on experience management. A huge aspect of her role is storytelling, and it’s more than just evoking emotion- you need to back it up with business acumen too! Tune into this episode to hear how she got to where she is today and learned the key to great storytelling along the way.
We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.