As the U.S. PR industry approaches Diversity and Inclusion Month in October (which is also Global Diversity Awareness Month), Fletcher PR takes a look at D&I from the international perspective.
Rax Lakhani, CMPRCA, chairs the Public Relations & Communications Association (PRCA) Diversity Network and shares his insights based in London, as a PR practitioner with nearly two decades of experience across a wide spectrum of organizations. Rax has worked for brands such as Smirnoff, Marmite, Jet2.com, Kodak, Hallmark Cards, Royal Mail and Park Plaza Hotel Group, as well as in-house within U.K. Government as Head of Digital Communications at the Ministry of Justice.
His conversation with Fletcher PR brings energy and clarity to the #PRdiversity conversation -- particularly to the common challenges faced across continents and nations, and that the struggles faced by brands in the U.S. are not a unique phenomenon.
Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.