In this episode of the Ecommerce Growth Map Podcast, we break down a real landing page test where we compared three different page types: a listicle page, an advertorial page, and a traditional sales page.
Instead of debating theory, we walk through actual client data, show the results of each page, and explain why one structure outperformed the others. We break down how each page is built, what role it plays in the funnel, and when each format makes sense depending on traffic source, buyer awareness, and intent.
You’ll see how listicles guide discovery, how advertorials build trust and context, and how sales pages convert high-intent users — plus the common mistakes brands make when sending paid traffic to the wrong page.
If you’re running Meta or Google ads and unsure which landing page format to use, this episode gives you a clear framework backed by real testing, not opinions.
What is Ecommerce Growth Map Podcast ?
The Ecommerce Growth Map Podcast is where DTC founders, marketers, and operators come to learn how to grow smarter, scale profitably, and build brands that last.
Hosted by Lion Media, this podcast breaks down the real strategies behind today’s fastest-growing ecommerce businesses. Each episode gives you clear, actionable insights across every part of the DTC journey — from marketing and media buying to operations, finance, branding, creative, and product development.
If you want real growth, not guru theories — follow along.
Your roadmap to ecommerce success starts here.