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This episode was brought to you by Rayon. As retail brands open stores across new markets, from New York to Paris, keeping design consistent while moving fast gets harder. Rayon is a collaborative, browser-based platform built for people who design spaces, helping retail teams create layouts, documentation, and standards in one place, so every new location stays on-brand without slowing the rollout. Visit rayon.design and sign up for free today.
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Veronica Beard has become one of fashion's most admired brands by taking a very different path to growth. In this episode of OFFBounds, Paula Macaggi sits down with CEO Stephanie Unwin to explore how the company built a loyal community before opening stores, expanded thoughtfully from New York to London and Paris, and created a brand that women genuinely connect with. From retail strategy to international expansion, Stephanie shares the decisions that shaped Veronica Beard's remarkable journey.
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Veronica Beard has become one of fashion's most admired brands by taking a very different path to growth. In this episode of OFFBounds, Paula Macaggi sits down with CEO Stephanie Unwin to explore how the company built a loyal community before opening stores, expanded thoughtfully from New York to London and Paris, and created a brand that women genuinely connect with. From retail strategy to international expansion, Stephanie shares the decisions that shaped Veronica Beard's remarkable journey.
The conversation also dives into leadership, entrepreneurship, and the future of retail. Stephanie explains why profitable, long-term growth beats chasing rapid scale, how AI should enhance—not replace—human connection, and why understanding your customer remains the foundation of every successful brand. This episode offers timeless lessons on building a brand that lasts.
Creators and Guests
What is OFFBounds Retail?
OFFBounds is where the world’s retail and commerce leaders go beyond headlines to talk about the decisions, strategies, and ideas shaping the future of the industry.
Every week, Paula Macaggi sits down in person with executives from leading brands, retailers, and technology companies for candid conversations about leadership, innovation, growth, and the realities behind building modern commerce businesses.
More than a traditional interview show, OFFBounds explores the human side of leadership: the risks taken, the lessons learned, the moments of reinvention, and the perspectives that rarely make it into press releases or conference stages.
Recorded in person with premium audio and video production, OFFBounds brings global commerce executives together in conversations designed to inform, challenge, and inspire the next generation of industry leaders.