Paris Talks Marketing

Joseph Lewin is the Director of Demand Generation at Proofpoint Marketing & the Host of The Strategic Marketer Podcast.

Joseph grows companies by clarifying messaging and delivering a relationship-driven revenue pipeline. His career changed the day he started a podcast and focused on LinkedIn.

Now he uses what he's learned to help companies build trusted relationships with their ideal buyers.

Listen to the episode with Joseph to find out how to craft effective messaging. It'll help you deliver a relationship-driven revenue pipeline. Learn how to grow in your career through personal branding and podcasting!

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Show Notes

Here are some of the key topics that Joseph and Paris discussed in this episode:

• (3:10) Account-based marketing vs. building relationships at scale
• (5:21) How to differentiate your brand
• (7:12) What Is relationship enablement?
• (9:37) Testing with paid search or paid social?
• (11:44) How to measure the success of your paid social copy
• (14:04) Is podcasting beneficial for B2B companies?
• (18:10) What are the skills of a great marketer?
• (23:03) How to establish credibility as a podcast host
• (29:08) 3 Tips for building a personal brand
• (31:27) How to grab people's attention on social media
• (32:08) The psychology behind how people buy
• (34:57) Pricing: the positioning tool many B2B marketers forget about

Proofpoint Marketing

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Creators & Guests

Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Aleksandra Balkanska
Podcast Marketing Operations | Marketing Specialist of Hop Online
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us for a new format, jam-packed with value. Tune in and conquer the SaaS market today!