Paris Talks Marketing

Joseph Lewin is the Director of Demand Generation at Proofpoint Marketing & the Host of The Strategic Marketer Podcast.

Joseph grows companies by clarifying messaging and delivering a relationship-driven revenue pipeline. His career changed the day he started a podcast and focused on LinkedIn.

Now he uses what he's learned to help companies build trusted relationships with their ideal buyers.

Listen to the episode with Joseph to find out how to craft effective messaging. It'll help you deliver a relationship-driven revenue pipeline. Learn how to grow in your career through personal branding and podcasting!

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Show Notes

Here are some of the key topics that Joseph and Paris discussed in this episode:

• (3:10) Account-based marketing vs. building relationships at scale
• (5:21) How to differentiate your brand
• (7:12) What Is relationship enablement?
• (9:37) Testing with paid search or paid social?
• (11:44) How to measure the success of your paid social copy
• (14:04) Is podcasting beneficial for B2B companies?
• (18:10) What are the skills of a great marketer?
• (23:03) How to establish credibility as a podcast host
• (29:08) 3 Tips for building a personal brand
• (31:27) How to grab people's attention on social media
• (32:08) The psychology behind how people buy
• (34:57) Pricing: the positioning tool many B2B marketers forget about


Guest:
LinkedIn
Proofpoint Marketing

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Editor
Aleksandra Balkanska
Podcast Marketing Operations | Marketing Specialist of Hop Online
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.