12Bet's Rory Anderson

12Bet's Rory Anderson talks to SBC's Kelly Kehn about his extensive experiences in sports sponsorship and why a blanket ban won't be effective in combatting problem gambling.

Show Notes

In the third episode of the SBC Leaders Podcast, 12Bet's Rory Anderson shares some of his more memorable experiences in sports sponsorship with 12Bet and 888. During the chat, Anderson touches on the challenges of building up a company culture remotely, successful partnerships with Matchroom Sports, Arsenal and Crystal Palace, and what can be done to combat concern over gambling sponsorship without taking the nuclear option of a blanket ban.

What is SBC Leaders - The people behind betting and gaming's biggest brands?

SBC Leaders Podcast is a series of interviews with CEOs and decision makers at some of the betting and gaming industry's biggest, best and most innovative companies. SBC's Kelly Kehn is the host who asks the questions.