Italic’s New Membership Program And PepsiCo’s Two New DTC Brands (Ecomm Nomms #3)

I warned you last week that the DTC space was having a serious moment. And this episode is no different. So while the list of topics isn't extensive, there's still a lot to unpack. Italic, a luxury brand without labels, launched a new membership program called Italic Black. But will it really work? Kristen tapped into the DTC Twitter mafia to find out what they had to say about it. And you've probably heard by now that PepsiCo launched two new DTC brands. Let's get snackin'.

Show Notes

Show Notes & Links:

• [1:24] What is Italic Black?
• [2:51] What Italic’s Founder & CEO has to say about the membership.
• [5:58] What changed Kristen’s mind about Italic Black.
• [8:34] What the DTC community has to say about it.
• [16:33] Snacks and Pantry Shop.
• [20:24] What the experience is like on the sites.
• Kristen LaFrance on Twitter
• Kristen's newsletter
• Italic Black
• Introducing Italic Black
• What the DTC Twitter community has to say about the membership
• This VC-funded anti-brand already has a 100K-person wait list
• PantryShop.com
• Snacks.com
• PepsiCo’s Move Into DTC
• Pepsi and Frito-Lay want you to buy all these snacks online with their new DTC websites
• PepsiCo’s Move Into DTC Is Both Sales Tactic and Consumer Research

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.