SubscriptionX - The Subscriptions Economy in Retail and eCommerce

Mark Scott, co-founder of Bella & Duke, visits the booth to tell Shakti Bharath, VP of Solution Consulting, Chargebee and Katie Searles how he built a subscription business from the love of pets. Inspired by an interest in wellness, and the raw food movement, Scott took his subscription business from zero to £50mn and profitability. 


Discussion points in this episode:
  • Learning how to fail…fast
  • The death curve, and how to avoid it 
  • Why achieving an R number greater than 1 is crucial for subscription businesses

Creators and Guests

Host
Katie Searles

What is SubscriptionX - The Subscriptions Economy in Retail and eCommerce?

A structured introduction to the people, purposes and processes in the emerging "subscription economy" in multichannel retail. Series 1 co-incides with the launch of SubXWorld.com in 2023 that uncovered the next-level innovation and growth strategies in D2C subscriptions.