Retail Remix

To achieve true loyalty, brands need to ensure they’re creating value for their customers. That value can be found in discounts, exclusive offers, access to unique products and experiences, and so much more. With an expansive portfolio of brands, General Mills wanted to think critically about what loyalty meant to its customers, and brainstorm unique ways to build and nurture this loyalty across the business.

Show Notes

To achieve true loyalty, brands need to ensure they’re creating value for their customers. That value can be found in discounts, exclusive offers, access to unique products and experiences, and so much more. With an expansive portfolio of brands, General Mills wanted to think critically about what loyalty meant to its customers, and brainstorm unique ways to build and nurture this loyalty across the business.  
 
KC Glaser, Senior Manager of Brand Experience – Loyalty & Rewards, embarked on a journey with his team and Fetch Rewards to launch the Good Rewards Loyalty Program. During this episode of Retail Remix, he digs into the journey and shares how General Mills is:  
  • Meeting customer needs with personalized and digital-first experiences;  
  • Rewarding shoppers using helpful and relevant incentives; and 
  • Make it easy (and fun) for consumers to save on groceries across all channels.  
     
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What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.