Talk Commerce

In this revealing and in-depth interview, we talk with John Lunn, CEO of Gr4vy, a trailblazer in the payments industry. With 15 years of experience backing him, John shares his journey from leading investments, founding companies, and growing startups to representing public traded companies globally. Known for his lateral thinking, John's innovative approach to problem-solving has had him building patented inventions and successful ecommerce enterprises.

During the discussion, John delves into his role at Gr4vy and his passion for unconventional sports. He outlines the inspiration behind Gr4vy, stemming from his frustration with rigid payment structures that inhibit online retailers from effortlessly adding or removing payment options.

John elaborates on Gr4vy's unique payment orchestration system that offers retailers control over their transactions. This includes dynamic rule-building for both front-end and back-end orchestration, along with a unified tokenization engine that facilitates hassle-free transition between payment service providers. He also underscores the importance of adaptability given the imminent industry changes harbingers of the year 2023.

An invasive conversation as a whole, John provides valuable advice to ecommerce merchants, urging them to prepare for evolving consumer payment behaviors, industry changes, and the advantages of leveraging a payment orchestration platform like Gr4vy. Ultimately, John calls on all merchants feeling trapped in their current payment provider relationships to reach out to Gr4vy to explore freeing and profitable alternatives.

Show Notes

https://www.linkedin.com/in/johnclunn/

Creators and Guests

SP
Producer
Susan Peterson

What is Talk Commerce?

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business.

Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business.

Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes.

You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com