Revenue Growth Podcast

If you want to grow your business, you need to not only generate inbound leads, you also need to make sure they get properly introduced into the sales process. Sadly, many companies fumble the ball on inbound leads. Today’s buyers are online looking for answers to their questions and solutions to their problems. Inbound marketing capitalizes on this opportunity by attracting active buyers and converting them to leads. Unfortunately, while many companies invest significant amounts in inbound marketing, they often do not have a good process to engage leads once they come in. Our guest today, Luigi Prestinenzi, brings valuable insight to this issue. In addition to hosting the Sales IQ podcast, Luigi is a sales enablement specialist and trainer that helps companies navigate these challenges. While automation is important, Luigi shares why it is important to integrate the human touch early into the lead engagement process. 

Show Notes

If you want to grow your business, you need to not only generate inbound leads, you also need to make sure they get properly introduced into the sales process. Sadly, many companies fumble the ball on inbound leads. Today’s buyers are online looking for answers to their questions and solutions to their problems. Inbound marketing capitalizes on this opportunity by attracting active buyers and converting them to leads. Unfortunately, while many companies invest significant amounts in inbound marketing, they often do not have a good process to engage leads once they come in. Our guest today, Luigi Prestinenzi, brings valuable insight to this issue. In addition to hosting the Sales IQ podcast, Luigi is a sales enablement specialist and trainer that helps companies navigate these challenges. While automation is important, Luigi shares why it is important to integrate the human touch early into the lead engagement process. 

What is Revenue Growth Podcast?

Are you looking for ways to recover revenue and accelerate growth? Welcome to the Revenue Growth Podcast with Darrell Amy, author of Revenue Growth Engine. This is the place for business owners, sales leaders, and marketing professionals to get ideas an inspiration to drive exponential revenue growth. Each week you’ll get actionable insights from the world’s leading marketing and sales thought leaders and practitioners.