But First, Principles!

After eight years in insurance, Zach Allen turned his passion into a business—taking Discount Depot from a local store to a multi-platform liquidation powerhouse with Excess for Less and Discount Goods on Whatnot.

đź“Š Mastering the Liquidation Game

By leveraging math skills, negotiation tactics, and industry expertise, Zach thrives in the liquidation market—sourcing top-tier returns, overstock, and damaged-box goods from major retailers to offer unbeatable deals.

📡 Leading the Social Selling Revolution

With social selling booming worldwide, Zach is ahead of the curve—building a thriving Whatnot channel, hiring for live selling roles, and using innovative auction-style sales to create an interactive, fun shopping experience.


We hope you enjoy.

Colin and the But First, Principles team.

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What is But First, Principles!?

Welcome to the But First, Principles! Podcast hosted by Colin Davis!

But First, Principles with Colin Davis explores the timeless principles behind great small business leadership. This season focuses on how businesses add value while also making a profit.

Each episode features guests from small business - and occasionally other thought leaders - unpacking the stories and thinking that drives real business growth.

Colin helps listeners understand what really works.

New episodes for anyone who wants to be a better leader and build on the solid foundation of First Principles.

Connect with Colin on LinkedIn: https://www.linkedin.com/in/colin-davis-1stprinciples/
Visit the First Principles Coaching website: http://www.firstprinciplescoaching.com/