SE01E06 - From Insurance to Innovation | With Zach Allen

After eight years in insurance, Zach Allen turned his passion into a business—taking Discount Depot from a local store to a multi-platform liquidation powerhouse with Excess for Less and Discount Goods on Whatnot.

📊 Mastering the Liquidation Game

By leveraging math skills, negotiation tactics, and industry expertise, Zach thrives in the liquidation market—sourcing top-tier returns, overstock, and damaged-box goods from major retailers to offer unbeatable deals.

📡 Leading the Social Selling Revolution

With social selling booming worldwide, Zach is ahead of the curve—building a thriving Whatnot channel, hiring for live selling roles, and using innovative auction-style sales to create an interactive, fun shopping experience.


We hope you enjoy.

Colin and the But First, Principles team.

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But First, Principles! Podcast