IN GEAR: Conversations with Marketing + Technology Leaders

On this episode, we'll discuss three major trends to watch for in 2021: the growth and takeover of SMS, with introduction of RCS and 10DLC, marketers propelling the continued industry shift towards modern and cloud-based data warehouses, and shifts in message frequency - enterprise marketers reigning in messaging with smaller companies growing at a high rate.

Show Notes

On this episode, we'll discuss three major trends to watch for in 2021: the growth and takeover of SMS, with introduction of RCS and 10DLC, marketers propelling the continued industry shift towards modern and cloud-based data warehouses, and shifts in message frequency - enterprise marketers reigning in messaging with smaller companies growing at a high rate.

What is IN GEAR: Conversations with Marketing + Technology Leaders?

IN GEAR is a podcast about marketing, marketing technology, and really anything else that comes up in conversation. Produced by MessageGears and hosted by Will Devlin, IN GEAR features fun and interesting conversations with marketers and technology leaders.