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Good morning Grid Connections listeners.

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Welcome back to Grid Connections, the podcast where we explore all things transportation,
clean energy, and our power grid connecting all of these systems together.

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In today's episode, we're joined by Corey Cantor, research director at the Zero Mission
Transportation Association or Zeta for short.

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His role in the conversation we had takes a data-driven look at the EV transition from
public charging visibility to the scale of U.S.

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manufacturing jobs.

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shares what the numbers really say about market growth, consumer confidence, and how
battery prices are quietly transforming everything from passenger cars to school buses.

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We also dig into policies like the 30 D clean vehicle credit and the 45 X manufacturing
tax credits and why building a domestic supply chain is about more than just cars.

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It's about economic competitiveness and industrial resilience.

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Some of the takeaways from this episode, we cover why battery prices are the real unsung
hero of the EV boom.

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What the data says about consumer barriers and how they're shifting, how visibility and
proximity to charging stations influence buyer intent.

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and what's happening across the EV ecosystem from lamppost chargers to lithium mines.

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If you're curious about where EV adoption is headed and what's working behind the scenes
to drive it, this is an episode you don't want to miss, but please do us a favor.

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If you join this episode, share it with one person who might love it too, and leave us a
positive review on your podcast app.

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It really does help us grow.

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Plus we've got a big announcement.

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We just launched

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Grid Connections Consulting, helping partners make sense of the evolving EV and
electrification landscape.

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Be sure to check it out at gridconnections.co.

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And don't forget to sign up for our new newsletter as well using the link in the show
notes to get even more insights from Grid Connections delivered straight to your inbox.

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With that, enjoy.

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Thank you so much for having me, Chase.

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Yeah, always really a good time to talk about electric vehicles and kind of nerd out on
different aspects of the transition.

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So appreciate you having me.

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Our pleasure.

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And we'll have links to some of the previous episodes we've had with Zeta, but just in
case anyone listening today isn't familiar with what your team does, can you just share a

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little bit background about the organization and then what you do at Zeta as well.

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Yeah, so we are a trade association that represents the EV and battery supply chain,
advocating for more investment in the US EV and battery supply chain, more jobs across,

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you all the way from critical mineral producers to EV OEMs to battery manufacturers and
charging companies.

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so Zeta Works is based down in DC, focusing on a lot of the major federal incentive and

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policy issues down there, and also works hard to make sure that the industry's perspective
is heard.

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And then within the kind of Zeta team, on the research side, I like to think of myself as
a support player among many of our functions.

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So whether it's communications and conversations like we're having here today, we're
helping our great Hill staff work on their kind of federal affairs strategy with more

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research and data and policy as well.

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So a little bit of everything, Chase.

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trying to mix it up here.

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Well, I think as the research director, let's, mean, are there, what are the trends that
you're seeing that are really kind of maybe standing out to you right now, or maybe things

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that you're not, you don't think are getting enough attention that is really kind of
coming out with the data that your team's finding.

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Yeah, I I think when it comes to EV transition in general, right, there is so much news on
a weekly basis or a daily basis that there isn't often enough stepping back to just see

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how far the industry has come in a fairly short period of time, both kind of globally, but
then also in the U.S.

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perspective.

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You know, I went to graduate school in 2017 and that was the first time global passenger
EV sales hit one million units.

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That was, I guess, eight years ago now.

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And the whole global industry doubled in about a two year time.

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So went into grad school, left grad school, and it was twice as big at 2 million units.

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Last year, global passenger EV sales hit 17 million units.

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again, just magnitudes larger in such a short period of time, reaching about 20 % of all
new car sales.

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That's a really positive story.

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And the US has kind of followed that trend.

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We saw about a million units being broken for the first time.

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back in 2023 and then in 2024, EV sales here in the US grew by about 21%.

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That's including both battery electric and plug-in hybrid for that data.

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For fully electric vehicles, up about 15%.

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But it's this constant kind of improvement.

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Another metric I think that a lot of people in the industry and I'm sure your listeners
have heard is electric vehicle share of sales, right?

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So when I started my previous role, which was at Bloomberg NEF, a research firm,

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EV share of sale in the US in 2019 was about 2%.

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And last year we were at 10 % in 2024.

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So that's in about a five year period growing by 5x.

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It's a positive story.

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And it's not to say we can't get into some real challenges and uncertainty that the
industry is facing.

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But we're talking about fundamentally changing the automotive industry, something that
hasn't happened for about 100 years.

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So.

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It's really exciting and you have to kind of step back and see the forest for the trees
sometimes.

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And I think if you're working around all these companies, it's really fun and interesting
to see all of the kind of different approaches to the transition.

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Yeah, I think that's a great call out.

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was at the EV charging summit and expo last week.

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And I think there were maybe some people who were either newer to the industry or kind of
like down on just some of the headlines and news out there.

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But when you start talking about like how quickly this transition has happened, mean, one
of the big things I like to always remind people is EVs have been a thing for the last

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decade, but it's actually only within the last few years that there are electric vehicles
that consumers can buy sometimes.

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out of their price range, but there weren't even electric trucks until just a few years
ago.

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So much of the American automotive segment.

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And now we're not only seeing more of these, but we're finally starting to see even that
start to come down and cost.

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and I think in addition to that, something you hit on that's really, just wild to me is
not only is the EV market growing.

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And part of that is now due to more and more of these different vehicle types being
available for consumers and businesses alike.

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But it's also the domestic auto market, at least last year for 2024 was actually shrinking
and not doing very well.

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So I think there was a lot of stuff kind of getting conflated with, the automotive
market's not doing well.

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It must be electric vehicles or why, but in reality it was the actual combustion or
electric vehicle.

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The actual total automotive market was shrinking.

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And yet during all of that and some of the headwinds, the actual electric vehicle slice of
that pie was still growing at a pretty impressive rate.

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No, I mean, if you look at this kind of in the U.S.

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market, we have a good stat that we actually put up on our Zeta website.

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Just the compound annual growth rate of these kind of alternative drive trains.

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So BEVs, PHABs, and also hybrids are really impressive over the past decade.

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mean, BEVs and PHABs were both growing by a CAGR, which is awkward word to say, but about
42 % for both over that kind of 2015 to 2024 period.

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And then hybrids in the conventional sense were about 19%.

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Which is you nothing this loud chat given that they had made up a good portion of sales
already So it is exciting to see and I think there is a lot of kind of short-term

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uncertainty for the auto market overall But on the whole you just see so many more OEMs
releasing EV models than even two or three years ago And everyone like you kind of alluded

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to is offering different price points or different kind of segments but that's a landmark
shift from

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you know, 2017, where there was one major US automaker and, you know, maybe a few kinds of
models with much more limited range.

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Yeah, I think that's totally true.

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mean, back in 2017, was the model three was like just now coming out and otherwise it was
mostly their sedan and like the Nissan Leaf and within as crazy it is eight years, we now

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have so many more other sedan options at all sorts of price ranges.

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have the entry of electric trucks and a lot of these things.

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I think that really make it a much better proposition for the average American consumer to
really go electric.

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Obviously the second part of that is once you've got electric to seven that infrastructure
there to support it and There there was actually some really interesting data that your

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team shared And I think it was kind of like as of February 2025 if I'm reading this
correctly, there were over 75,000 public charging locations and What's fascinating too was

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like obviously California's kind of been known as like the EV Electric vehicle kind of hub
for the past decade, but there's now more

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EV charging ports than there are gas nozzles.

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And I'm kind of curious to kind of maybe unpack a little bit more of that and what your
team is seeing and understanding around just the rollout of the infrastructure.

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Yeah, I mean, I think on that point, Chase, so again, I live in New York City in Brooklyn.

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And a couple of years ago, maybe it was last year, maybe two years ago, there was a piece
saying that there were more EV charging ports than gas stations on Manhattan.

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Now, if you're familiar with Manhattan, there aren't a ton of gas stations there.

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But the overall point is that, yeah, I think that so much of the kind of early stage of
EVs, there's been this thinking of

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know, anxiety or charging anxiety, this is so much more difficult because it's not like
our gas station experience.

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But when you kind of add all of the different ways that you can charge, you know, from
level two chargers that are being built from fast charging stations that are being built

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across the country, you begin to see that what, you know, is initially kind of a barrier
or challenge for EV adoption will eventually, I think, become something really beneficial.

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You know, my dad and sister both have an EV and I think

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once you make the shift to an electric vehicle, you treat it so much more like a phone.

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And I'm sure many of your listeners feel that way.

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You're topping off in a different way than you did for gas when maybe you were only going,
when you were at 25 % of a tank with EVs.

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If you're like, know, it makes sense to charge a little bit.

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And there's a well-known Department of Energy stat that 80 % of charging takes place at
home.

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And so a lot of people have that really positive charging experience.

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And OEMs, in fact, are encouraging more home charging with

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you know, including a home charger in the case of some like Ford or other particular
incentives.

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Now on the stat that we sent you over around the, uh, you know, 75,000 public charging
locations and the 221,000, you know, give or take, uh, connectors, you know, that's

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doubled since 2021.

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So again, it's moving in the right direction.

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I think there is still a long way to go.

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California is a really robust market that has been working on charging infrastructure for
10 years.

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and new programs federally have kind of helped hone everyone else to kind of focus on
charging.

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But I think DOE even said last year that 1,000 new charging connectors were being added
every week in 2024.

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progress, right?

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So mean, so much of this stuff is we've come such a long way and there's still quite a bit
to go.

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But if you're looking to buy an EV, we touched on the...

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kind of upfront cost and we're touching on the charging.

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Those are the two things that have improved dramatically in even two years time.

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Yeah, and I think I was just even recently reminded I mean you're talking about like level
two charging and Just with the V charging summit.

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I was at last week obviously DC fast charging has a large role to play in this transition
but I was just even reminded through the conversations I had there and then a couple

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months ago we had a rental and we have two electric vehicles and At that rental there was
only level one charging and both my wife and I drive quite a bit we

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Easily do 30,000 miles a year and it was kind of wild to be in this rental where we were
both charging our Cars on the same thing.

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We charge our toothbrushes on our electric toothbrushes on and I was surprised how Easy it
was and how well it worked not like as far as like they're being a failure or something,

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but I've just like And maybe it's just because we've had a V's for a while.

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I had a feeling like I thought it's just gonna be much more of attention

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And it just to me shows that there's so much opportunity for like even especially you in
New York area, like talk of like using light lamp posts and other kind of areas to just

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even get level one for like on street parking and those sorts of things more easy, easily
accessible for more people.

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There is so much innovation in charging.

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Plenty of friends or companies that I know well here, friends doing startups like It's
Electric or a bunch of lamppost charging companies coming out of New Lab, which is kind

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clean energy hub here in New York City.

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I think it also goes to your point, Chase, of like how big this whole EV ecosystem is.

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know, a lot of friends who aren't familiar with the transition will just assume that like

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the major OEMs are the companies that are invested.

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And then you're like, well, there's also these big charging companies that are doing fast
charging, but there's also these level two charging companies.

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And there's all the upstream, you know, folks who are working on the materials and the
battery manufacturers.

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it's, it's so much bigger and I think more interesting than you might just, and I like
cars.

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I love reading about the cars.

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I'm going to go with my dad and maybe fiance to the car show.

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in New York in a couple of weeks.

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So yeah, we could talk about how exciting it is to see all the new product and how much
better they've gotten, but it's a broad ecosystem here.

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City charging is tough though.

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I don't want to say there's a lot of kind of permitting issues and challenges around the
topic, but people are invested in making it work.

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And I think that's another big change as more and more companies have put out compelling
EVs and Americans are buying them.

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More and more people see the opportunity there to kind of aid the transition.

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Well, and you guys are also spoiled in the New York area with the ultimate electric
vehicle of just the subway system and you don't have to worry about charging at all there.

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So, but I think those are totally fair call outs and I think let's let you're right.

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Let's kind of go up the supply chain.

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And I think that's what's really fascinating about some of the things that Zeta deals with
is you pretty much have the full supply chain as far as clients.

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And I think the battery materials, I mean, obviously like

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A lot of the focus of these tariffs and other things that have been kind of going in, uh,
are around trying to promote and facilitate even more domestic manufacturing and supply

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chain.

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But I, so I love to kind of hear what your clients in that realm are kind of focused on.

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And maybe some of the things that, especially for those listening who are maybe more
focused on the cars and the charging infrastructure.

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what they're maybe not thinking about or just haven't heard about in those conversations.

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Yeah, I mean, one big picture way to look at this is, and this is according to Atlas
Public Policy, there's been about $190 billion just since 2020 invested in the EV and

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battery supply chain here in the US.

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So that includes everything from your lithium miners and lithium mines through what we've
referred to as the midstream, which is around the cathode and anode materials that go into

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batteries as well as refining.

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which needs a little bit more focus or a lot of bit more focus here in the US to battery
cells and there are many producers here who are Zeta members who working on that important

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work to the cars themselves.

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And then even after that, you've got charging and grid integration all the way down to
what are you going to do with an EV battery in 10 to 15 years?

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You know, does it have a second life?

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Does it have the ability to get recycled?

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So I kind of listed out a bunch right there.

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mean, there's data members at pretty much every single one of those points.

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And I think, you know, from each of their perspectives, the importance of the industry
growth is paramount because having that kind of policy certainty in place, having a kind

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of robust EV market allows every aspect of the supply chain to flourish.

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Right?

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If you know that consumers are going to buy EVs, you can open up new facilities and
battery factories to support those.

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electric vehicles.

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If you know that there are going to be more EVs, then you can build out charging or you
can build out battery recycling.

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And so just like I'm sure you know, in the automotive industry in general, having that
policy certainty is important.

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And that's why Zeta has worked hard for advocating for credits like the 30D, clean car tax
credit and 45X, a lot of that manufacturing.

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And it's a lot of jobs across the country.

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And Zeta has been hard at work kind of bringing awareness to many of these

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regions that have been seeing kind of a battery boom, whether you're talking about a place
like Savannah, Georgia or Reno, Nevada, or many different parts of the country.

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Yeah, and I'm kind of curious when you're talking about the supply chain I mean obviously
people think like lithium mining or sometimes cobalt and some of these other things I'm

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kind of curious like is What are you hearing from some of these it's like what is needed
more because obviously I think for a while there there was a big push about like the need

188
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for graphite and maybe that wasn't kind of getting the Coverage or I mean you kind of have
to go into a pretty

189
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In-depth conversation with people in the industry to know like that's actually something
that was kind of more needed in the battery pack side And i'm kind of curious if you've

190
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just heard any shifts because there have been a lot of talks about more Of the
manufacturing and mining domestic especially for like lithium but if there's kind of any

191
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Advances you've heard in that or what are still kind of like the pain points for?

192
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What's needed most from those suppliers?

193
00:18:21,620 --> 00:18:29,705
I mean, you I'm not going to speak for, think, any of the individual companies just
because, you you're welcome to have them on the show and kind of ask their approach.

194
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I think this idea of when you look at building up a robust market, even in places like
Europe or China, took, you know, it wasn't like a light switch, right?

195
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You look at Norway, which is the kind of quintessential EV market example, or even
California, it takes time and policy certainty to kind of level that out.

196
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So Zeta has been working hard to point out the benefits of things like 30D's demand pull
or the 45X Advanced Manufacturing Credit on not only battery manufacturing, but around

197
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critical minerals.

198
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And in both cases, 30D being so stringent around what critical minerals or what battery
components you can use, that kind of overall kind of symbiosis.

199
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I think is important and having the certainty that if a company is making these
investments to have the kind of runway to see that the landscape won't necessarily change

200
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too much.

201
00:19:30,120 --> 00:19:33,242
Again, every aspect of the supply chain is a little bit different.

202
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If you're a charging company, you have different needs than if you're, let's say, a
lithium mine.

203
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But each of these folks are a little bit interdependent on the other.

204
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It's not like...

205
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You know, one part of the supply chain, if it's overly vulnerable, doesn't create a gap.

206
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But I think what's so great about the work that Zeta is doing is we really are focused on
each of it.

207
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And our members are pretty enthusiastic about the transition.

208
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mean, talking about just the kind of paradigm shift from even a couple of years ago,
you're hearing folks across the kind of political spectrum recognize that the EV

209
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transition is now.

210
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And I think that's exciting too.

211
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And I think that's an important step.

212
00:20:14,218 --> 00:20:16,971
So it's not necessarily a policy ask, Chase.

213
00:20:17,453 --> 00:20:27,026
There are plenty of policy asks I think that all these groups have, but it's really a
recognition that everyone has got to kind of work together to kind of build out this EV

214
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ecosystem here in the US.

215
00:20:29,165 --> 00:20:33,425
Yeah, I think that's a great call and maybe it would also help to kind of take a step
back.

216
00:20:33,425 --> 00:20:36,405
I mean, obviously you've kind of alluded to a couple of these.

217
00:20:38,561 --> 00:20:46,225
I guess the 45X, some of those policies are kind of helping implement and make this
happen.

218
00:20:46,225 --> 00:20:54,748
For those who are listening who may not be familiar, could you share a little bit more
detail about what those are specifically and then maybe some of the positive outcomes and

219
00:20:54,748 --> 00:20:56,029
wins we've seen from.

220
00:20:56,736 --> 00:21:02,696
Yeah, I'll give a high level, just because we got a great policy team and a great policy
director.

221
00:21:02,696 --> 00:21:05,956
so also a good guest for future episodes.

222
00:21:05,996 --> 00:21:09,276
But 30D is what is typically referred to as the clean car tax credit.

223
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That's your $7,500 for consumers who go out and purchase an electric vehicle.

224
00:21:17,936 --> 00:21:23,796
A couple of years ago, they made some changes to 30D to tie it much more closely to
on-shoring.

225
00:21:24,092 --> 00:21:33,620
or friendshoring with US free trade agreement allies or being final assembly here in North
America to qualify for the credit.

226
00:21:33,620 --> 00:21:43,628
So when you've seen automakers move their production of electric vehicles to the US,
typically it's been so that their vehicle can have access to the 30 D tax credit and the

227
00:21:43,848 --> 00:21:49,372
IRS and Treasury have a list of which cars are qualifying and it has changed a little bit
from year to year.

228
00:21:50,474 --> 00:21:53,664
There's also additional credits around commercial vehicles.

229
00:21:53,664 --> 00:22:00,224
that also offer either $7,500 or more if it's a kind of electric truck.

230
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And then 45X is a per kilowatt hour kind of subsidy for battery manufacturing or kind of
percentage around critical minerals.

231
00:22:09,784 --> 00:22:20,504
So 35 for sell and $10 per kilowatt hour per pack, you know, has a benefit differently
depending on how your joint venture or your company is set up.

232
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But each of these policies,

233
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were devised in a way that could encourage more people to change their suppliers and bring
them closer here to the US.

234
00:22:31,313 --> 00:22:44,946
so Zeta has been hard at work and our Federal Affairs team has been working hard to just
show that it's not just about the incentive, but really the incentive is tied to many of

235
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these manufacturing facilities.

236
00:22:46,836 --> 00:22:50,260
that are either built here in the US or about to be built.

237
00:22:50,260 --> 00:22:59,268
That kind of demand pull is important because if you're an OEM, you want to make sure that
people are able to afford the cars and that you're making a worthwhile investment.

238
00:23:00,129 --> 00:23:01,069
Thank you.

239
00:23:01,149 --> 00:23:09,713
And I think that totally makes sense as far as what we're seeing with that kind of
consistency and growth and having those systems in place.

240
00:23:10,734 --> 00:23:20,418
I guess to take a little step back to the charging side of stuff, I know some of the
research you've done, one of the slides you kind of shared with me in advance, that was

241
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interesting.

242
00:23:20,888 --> 00:23:28,261
And I, I don't think it was terribly surprising, but just kind of having the data around
it was around like the perceived barriers to buying electric cars.

243
00:23:28,901 --> 00:23:38,384
How they've kind of changed over time and the kind of three that you cited or showed were
kind of like low mileage range they're too expensive and then lack of charging stations

244
00:23:38,824 --> 00:23:50,868
and It's been interesting to see how that's kind of changed over time and I'd be just kind
of curious to expand upon that and what you're seeing and Maybe like how you're kind of

245
00:23:50,868 --> 00:23:55,859
talking with these and what what that's what those conversations are leading to from this
research

246
00:23:56,592 --> 00:24:05,246
Yeah, I mean, and so to give kudos to Cox Automotive, who puts out a survey every year
tracking consumer behavior and a lot of good firms who work on that issue.

247
00:24:05,246 --> 00:24:06,977
JD Power is another one.

248
00:24:07,092 --> 00:24:14,871
I think it's the way I've always tried to frame this is if you're addressing the major
issues that people have with a product, right, you're going to make them more comfortable

249
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with getting it.

250
00:24:16,421 --> 00:24:22,272
And so seeing things like low mileage range being less of a concern and kind of falling.

251
00:24:22,272 --> 00:24:30,391
Only highlights that you're seeing more and more electric vehicles go for 250 miles on the
charge, 300 miles on the charge, 350 miles on a single charge.

252
00:24:30,391 --> 00:24:40,232
And that's a real shift from five years ago, but really 10 years ago, that kind of first
gen, second gen Nissan Leaf.

253
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On charging, as we kind of discussed, more and more people are seeing charging stations
around them.

254
00:24:46,012 --> 00:24:51,082
In the deck I sent you, I thought you were gonna go in this direction, Chase, around the
Pew Research study that shows

255
00:24:51,082 --> 00:24:56,577
Just how different people's behaviors or willingness to buy an EV is when you live a mile
away from a charger.

256
00:24:56,577 --> 00:24:58,359
Yeah, I wanted to cover that too.

257
00:24:58,359 --> 00:25:01,833
mean, let's cover anywhere and everywhere you want to go.

258
00:25:01,833 --> 00:25:03,896
Because I mean, you threw all this great data.

259
00:25:03,896 --> 00:25:05,377
I I definitely want to go through it.

260
00:25:05,377 --> 00:25:07,249
It is all really fascinating.

261
00:25:07,360 --> 00:25:12,302
But it illustrates that this is something that can change over time.

262
00:25:12,302 --> 00:25:16,823
Alex and the comms team does a lot of great research and say that as well.

263
00:25:16,823 --> 00:25:21,655
it's this idea that perception isn't sunken, right?

264
00:25:21,655 --> 00:25:30,937
That people do have questions and maybe anxieties around switching to electric vehicles,
but they aren't necessarily deeply held in a negative sense, right?

265
00:25:30,937 --> 00:25:33,208
I think people are more and more willing to learn more.

266
00:25:33,440 --> 00:25:42,980
And then finally, on the kind of expensive, we talked a little bit about this, but I think
to just reiterate this point, if you go to Edmunds and you look at the average new vehicle

267
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price and the last year, beginning of this year, all pre kind of the current tariff
conversation, but about $50,000.

268
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And if you look at the highest selling electric vehicles out there in 2024, a lot of them
are in that 40 to $50,000 price range below that kind of average.

269
00:26:01,800 --> 00:26:03,136
So whether you're talking about

270
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you know, the Model Y, whether you're talking about an Equinox, whether you're talking
about Equinox EV, talking about Honda Prologue, there are success stories out there as

271
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more and more of the kind of mainstream market has become accessible.

272
00:26:16,176 --> 00:26:24,796
So on each of those three issues that Cox listed in 2023, it's this idea of improvements
have been made, but there's more to go.

273
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And I think that's heartening because it's not an insurmountable challenge.

274
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think, frankly, the biggest challenge right now might be the uncertainty around

275
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both federal policy and kind of market conditions.

276
00:26:36,861 --> 00:26:41,176
But the fundamental concern that people have with EVs is moving in the right direction.

277
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I think that's a good thing to see.

278
00:26:43,905 --> 00:26:45,265
Yeah, I completely agree.

279
00:26:45,265 --> 00:26:55,969
I think everything that you shared was really fascinating just because it kind of
reinforced a lot of the positive momentum I've seen and kind of made it instead of

280
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anecdotal really drew a lot of those numbers to it.

281
00:26:58,705 --> 00:27:01,830
yeah, let's kind of expand some of these other things that you shared.

282
00:27:01,830 --> 00:27:06,511
think obviously the Pew Research one is really fascinating.

283
00:27:07,112 --> 00:27:11,803
I mean, where do you want to start or what's really staying out to you at the moment?

284
00:27:11,936 --> 00:27:14,916
Yeah, well, let's talk about the Pew Research one since we're on charging.

285
00:27:14,916 --> 00:27:20,416
And then if we want to go, I want to like pull it up in front of myself just so I'm
accurately citing it.

286
00:27:20,416 --> 00:27:32,936
But basically what Pew did, and this was released last year, but over kind of a couple of
research periods and survey periods, they looked at adults who lived a certain amount of

287
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miles away from a charging station and said, are you likely to consider purchasing an
electric vehicle as your next purchase?

288
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or a hybrid vehicle or currently on an EV or hybrid, depending on how far you live to a
charging station.

289
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And not surprisingly, those who lived less than a mile away from a charger were somewhat
likely to seriously consider purchasing an electric vehicle the next time.

290
00:27:59,906 --> 00:28:04,027
And I'm reading that very carefully because as you know, with any survey, the words you
choose is very important.

291
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About 47%, so nearly half of the participants who live less than a mile.

292
00:28:09,834 --> 00:28:20,267
you know, saw this as a positive, you know, future kind of oriented vehicle, one to two
miles, a bit less, about 38 % of the respondents.

293
00:28:20,267 --> 00:28:24,508
And then if you were more than two miles, it was about 27%.

294
00:28:24,508 --> 00:28:30,720
So again, that kind of positive relationship, with how close you live to a charger.

295
00:28:30,720 --> 00:28:35,931
Another question was how confident are you that the U S will build out a charging
infrastructure network?

296
00:28:35,931 --> 00:28:39,502
And not surprisingly, the closer you live to a charger, the more confident you were.

297
00:28:39,506 --> 00:28:48,638
Again, the confidence level wasn't nearly as high for the charging build out as it was for
the considering EV, which means that there's more work to do, I think, in ensuring that

298
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consumers are confident.

299
00:28:49,580 --> 00:28:51,396
Again, the survey was a couple years ago.

300
00:28:51,396 --> 00:28:57,790
I think like anything, you always want the latest data, but stuff like this probably takes
a bit longer than other survey types.

301
00:28:58,721 --> 00:29:11,130
Yeah, I think one other interesting thing that I was kind of even reminded again, talking
about, just the current state of EV charging this past week at, the EV charging summit was

302
00:29:11,470 --> 00:29:17,414
there's still a lot of work to be done around just the visibility of electric vehicle
chargers.

303
00:29:17,515 --> 00:29:17,915
Yeah.

304
00:29:17,915 --> 00:29:23,939
And I'm kind of curious, what your team is seeing or kind of heard around that, because I
think that's totally true.

305
00:29:23,939 --> 00:29:26,899
think there's a lot more people that.

306
00:29:26,899 --> 00:29:33,225
are probably a mile or pretty close to you be charting and just probably aren't seeing it
visually.

307
00:29:33,225 --> 00:29:34,797
So they don't really realize.

308
00:29:34,797 --> 00:29:36,989
And I think that's what's so important about this dynamic.

309
00:29:36,989 --> 00:29:46,297
When you hear numbers like that about the interest and how that ties to kind of the
confidence people have in going electric that a lot of the time, I think there's just a

310
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big challenge in that visibility.

311
00:29:48,896 --> 00:29:52,236
Yeah, I mean, I don't have a research point to kind of direct you towards.

312
00:29:52,236 --> 00:29:53,536
think signs are always a good thing.

313
00:29:53,536 --> 00:29:57,736
And I think also a lot of these EV charging companies are new, right?

314
00:29:57,736 --> 00:30:05,416
Outside of maybe a well established brand, like a Tesla charging that you've heard of
other ones, you know, may not be a company you're familiar with, or they're just kind of

315
00:30:05,416 --> 00:30:07,376
building up more and more chargers.

316
00:30:07,376 --> 00:30:16,356
The other thing is, which I'm sure you know, having two EVs is when you own an electric
vehicle, the EV itself will direct you towards charging stations, right?

317
00:30:16,356 --> 00:30:18,936
So I think a lot of times the signage is

318
00:30:19,230 --> 00:30:23,102
You know, more so for those who don't own an EV to be like, this is here in real thing.

319
00:30:23,102 --> 00:30:32,766
You're also seeing more electric vehicle charging stations that are designed maybe
similarly to a rest stop or a gas station and maybe less that are kind of in a mall back

320
00:30:32,766 --> 00:30:33,926
parking lot.

321
00:30:33,987 --> 00:30:39,929
A lot of interesting articles out over the past year, kind of looking at some of the new
companies and their strategy.

322
00:30:39,929 --> 00:30:44,611
And everyone is differing a little bit with how they're playing in the fast charging
space.

323
00:30:45,051 --> 00:30:46,612
But yeah, I agree that.

324
00:30:46,612 --> 00:30:54,149
There is a psychological element here and making sure that people understand that there is
chargers around them if you don't have an app.

325
00:30:54,149 --> 00:30:55,561
And so it's easy.

326
00:30:55,561 --> 00:30:58,924
In New York, you see on some of the garages that there's EV chargers.

327
00:30:58,924 --> 00:31:07,482
But when it comes to the fast charging, if I wasn't in the EV space and attending events
where you hear about Xhub being built out, I wouldn't really know.

328
00:31:08,107 --> 00:31:19,340
Yeah, I think one of the things that stood out to me in the conversation I had was around
if you're not a person in the know Yeah, maybe you come up to a Tesla supercharger and

329
00:31:19,340 --> 00:31:20,211
says Tesla on it.

330
00:31:20,211 --> 00:31:28,803
You're like, okay Maybe those are charged but especially if you're by some sort of just
average charger and especially if it's like in the back of a lot and there's no car

331
00:31:28,803 --> 00:31:34,839
charging there the average person just assumes like that's electrical trans it's just like
something they have no idea what it is and

332
00:31:34,839 --> 00:31:42,937
kind of just blends into the background as like being an electrical transformer or
something else versus having that like active perception of seeing a chart like a car

333
00:31:42,937 --> 00:31:45,901
charging in it to know that's what it actually is.

334
00:31:46,441 --> 00:31:49,402
Yeah, I mean, I think that's that's completely spot on.

335
00:31:49,522 --> 00:31:52,634
And I think that's also aligns with when you leave.

336
00:31:52,634 --> 00:31:52,884
Yeah.

337
00:31:52,884 --> 00:32:00,387
The early adopter phase of any technology, right, are going to be really well regarded and
well known on a topic.

338
00:32:00,807 --> 00:32:06,480
I mean, I'll even even date myself and say, like, I'm a big Nintendo fan and there's a
Nintendo Switch 2 coming out.

339
00:32:06,480 --> 00:32:07,470
I'm an early adopter.

340
00:32:07,470 --> 00:32:09,781
know all the details on it and research on it.

341
00:32:09,781 --> 00:32:11,328
And we'll look into it.

342
00:32:11,328 --> 00:32:19,148
but you're selling to a mass market, whether you're an EV company, a video game maker,
whoever, when you leave that kind of small phase of the people who are diehards, who

343
00:32:19,148 --> 00:32:30,248
understand charging, who understand range, who understand home charging versus L2 charging
versus, I mean, some home charging is L2 charging, versus fast charging, reaching those

344
00:32:30,248 --> 00:32:32,628
new consumers and getting them comfortable is really important.

345
00:32:32,628 --> 00:32:38,548
And the industry has been working hard at it, but it's on all of us together to help
explain.

346
00:32:39,486 --> 00:32:40,607
the benefits of charging.

347
00:32:40,607 --> 00:32:52,703
I was at an event where, you know, kind of a round table thing and, you know, two of the
benefits I think that were mentioned around EVs, around charging, that again, you have to

348
00:32:52,703 --> 00:32:58,646
restate because people who don't have EVs don't recognize it as one, you know, you never
have to go to a gas station again.

349
00:32:59,387 --> 00:33:07,312
And that is such a seismic shift in how you use your driving time that sometimes I think
EV owners almost underappreciate it.

350
00:33:07,312 --> 00:33:08,112
You know,

351
00:33:08,222 --> 00:33:11,913
My dad will sometimes say like, it's been X amount of time since I've been at a gas
station.

352
00:33:12,034 --> 00:33:14,875
But beyond that, you kind of made the transition and moved on.

353
00:33:14,875 --> 00:33:19,277
The other one is just how affordable a lot of charging is.

354
00:33:19,777 --> 00:33:26,800
Every state has different electricity prices and different moments where electricity may
be in higher demand.

355
00:33:26,820 --> 00:33:33,023
But on the whole, there's a lot of benefit and efficiency to electric vehicle charging as
well.

356
00:33:33,023 --> 00:33:35,794
So two points that again, until you're like in it,

357
00:33:35,794 --> 00:33:39,686
or you own an EV, you won't necessarily know, but are important to reiterate.

358
00:33:40,673 --> 00:33:54,588
Are there any other things that you've seen or just kind of noticed that are especially
around any data that are those kind of mental shift moments that really kind of realign

359
00:33:54,588 --> 00:34:04,081
and make the person think, I didn't really think of it that way or you're finding a lot of
success for people to try and get it to really connect with what's actually happening with

360
00:34:04,081 --> 00:34:05,331
electrification.

361
00:34:06,464 --> 00:34:09,004
You know, those are two good points there.

362
00:34:09,004 --> 00:34:12,224
also depends who your audience is or what type of person you're talking to.

363
00:34:12,224 --> 00:34:20,764
think just like in other technologies, when you have friends who own the product, think
surveys and data has shown that there's a more positive inclination towards electric

364
00:34:20,764 --> 00:34:24,664
vehicles versus like them being kind of a far off futuristic thing.

365
00:34:24,664 --> 00:34:28,484
like a friend or a colleague or family member has them.

366
00:34:29,204 --> 00:34:33,764
We just, this is a little bit of a tangent, but we just put out a poll.

367
00:34:34,932 --> 00:34:44,705
with a couple of other groups, and I'm even gonna pull up the groups here, basically
outlining that electric vehicles kind of across the political spectrum are pretty positive

368
00:34:44,705 --> 00:34:47,336
in terms of Democrats, Republicans, and independents.

369
00:34:47,336 --> 00:34:54,578
so, more and more people see electric vehicle investment here in the US as a important
thing.

370
00:34:55,018 --> 00:35:01,152
And so that's another kind of shift on top of just the kind of benefits that you see.

371
00:35:01,152 --> 00:35:03,732
know, of stats that kind of draw people to that space.

372
00:35:03,732 --> 00:35:09,032
But again, people might not be thinking about it, even if it's a point that they agree
with, top of mind.

373
00:35:09,852 --> 00:35:18,672
And the overall top line number here and the other groups that we were working with was in
releasing the poll with Centerline Liberties and the Conservative Energy Network.

374
00:35:18,792 --> 00:35:28,612
But really, you you saw 85 % of voters believing that, you know, the federal government
should support American companies that are aiming to make affordable and powerful electric

375
00:35:28,612 --> 00:35:29,760
vehicles and

376
00:35:29,760 --> 00:35:33,145
76 % of Republicans surveyed felt the same way.

377
00:35:33,145 --> 00:35:37,471
So it's more and more people kind of are seeing the benefits of this EV industry.

378
00:35:37,953 --> 00:35:43,100
But again, I think continuing the conversation or bringing up the kind of advantages and
points is key.

379
00:35:43,969 --> 00:35:56,365
Yeah, one of the things you shared with me, kind of before this was around like the, I
believe it's a hundred over 157 billion in us, EV battering, critical, critic critical

380
00:35:56,365 --> 00:35:58,986
mineral supply chain investments.

381
00:35:59,147 --> 00:36:03,318
and that's just really since the, by, the infrastructure law was passed.

382
00:36:03,419 --> 00:36:08,203
And if everything kind of falls through and goes forward, that means

383
00:36:08,203 --> 00:36:16,297
You're seeing probably resulting in about a hundred sixty three thousand jobs Do you see
that as being a big part of the reason that there's just becoming such a large?

384
00:36:16,338 --> 00:36:28,174
kind of cohesion Between like people just being much more open to and for electric
vehicles because I do feel like there has been a pretty big I've been impressed surprised

385
00:36:28,174 --> 00:36:37,395
by not just the Openness to an electric vehicle because I feel like I knew quite a few
people across the spectrum politically

386
00:36:37,395 --> 00:36:45,148
that had, some, they were like kind of open to it, but they're like, you know, that's
great, but it's not for me.

387
00:36:45,729 --> 00:36:49,641
And now it seems to be like, well, maybe that will be my next car.

388
00:36:49,641 --> 00:36:54,073
And I, I'm curious if there's any other kind of trends around that, that you're seeing in
it.

389
00:36:54,073 --> 00:37:02,757
It really seems like in my anecdotal experience, a big piece of that conversation is
around account, the job creation and domestic manufacturing.

390
00:37:03,208 --> 00:37:13,496
Yeah, and mean, you're seeing, know, Zeta has cited this quite a bit, about three or four
of electric vehicles sold in the US were made in the US.

391
00:37:13,937 --> 00:37:26,417
You've seen, you know, many electric vehicles, final assembly in North America, which is
really important, and overall supporting, you know, anywhere between the kind of 190 to

392
00:37:26,417 --> 00:37:31,871
240,000 jobs, depending on how far back you're going to start your data point.

393
00:37:32,648 --> 00:37:44,376
And so it is becoming integrated into the automotive industry in a way that is exciting
and interesting to follow and important for the U.S.

394
00:37:44,376 --> 00:37:45,617
in global competitiveness.

395
00:37:45,617 --> 00:37:54,803
know, in a previous life when I was at Bloomberg, you know, did a lot of traveling
internationally and went to places like South Korea, Japan, and they're just as passionate

396
00:37:54,803 --> 00:37:59,176
about their automotive base there as Americans are here, for seeing companies succeed.

397
00:37:59,176 --> 00:38:01,728
And I think, you know, there's a pride in it.

398
00:38:01,948 --> 00:38:04,249
many people's livelihoods depending on it.

399
00:38:04,249 --> 00:38:14,553
And every country for the most part now, you know, is invested in the CV transition or
working to make some type of clean car transition work.

400
00:38:14,553 --> 00:38:19,916
I won't say that, you know, US, South Korea, Japan, China, EU are all exactly the same in
their approaches.

401
00:38:19,916 --> 00:38:26,839
Obviously, they're very different places, but the jobs and supply chain here and impact is
real.

402
00:38:26,839 --> 00:38:30,450
And I think that's what Zeta has been pointing out as it's been going.

403
00:38:30,544 --> 00:38:40,882
across the country to show that it's not just about one vehicle or one company or one
subsidy, but really global competitiveness and real opportunity here in the US in terms of

404
00:38:40,882 --> 00:38:41,562
work.

405
00:38:42,731 --> 00:38:46,323
Yeah, I mean, that does seem to be a pretty core.

406
00:38:46,323 --> 00:38:54,058
I feel like with some of the international or previously like kind of global messaging
around it, obviously a big part of it to start with kind of the environment and there's

407
00:38:54,058 --> 00:39:04,834
still definitely a portion of that, but it really just seems like the biggest thing has
been just the connection with messaging globally around the jobs and kind of the future

408
00:39:04,834 --> 00:39:06,685
proofing of industry.

409
00:39:07,646 --> 00:39:10,365
I'm, kind of curious if there's anything kind of

410
00:39:10,365 --> 00:39:19,368
you've talked about in your travels and even some of the slides you shared with me about
like Anything different from the u.s's approach versus some of those other countries?

411
00:39:20,369 --> 00:39:31,013
and Obviously some of that may be cultural and other reasons but just kind of any
interesting trends or things that You've noticed between the u.s and others abroad around

412
00:39:31,013 --> 00:39:31,773
that

413
00:39:32,772 --> 00:39:41,478
I think to kind of draw something in common and obviously like if we were going into a
more technical discussion, there's been different levers pulled depending on what type of

414
00:39:41,478 --> 00:39:49,084
frankly economy or country you're in and don't want to go too far down that road
necessarily.

415
00:39:49,084 --> 00:39:57,359
But what I will say is that it's this idea of being invested in the EV transition and
putting your foot forward and having policy certainty has served a lot of countries really

416
00:39:57,359 --> 00:39:57,970
well.

417
00:39:57,970 --> 00:40:01,362
Or even if you look at specific state markets in the US,

418
00:40:01,362 --> 00:40:05,693
know, California and Colorado are two that see very high, you know, EV share of sale.

419
00:40:05,693 --> 00:40:12,395
And they've had policy certainty and incentives at the state level and programs to address
some of the issues we've discussed.

420
00:40:12,515 --> 00:40:16,796
In Europe, you know, UK is pretty close to a sister market.

421
00:40:16,796 --> 00:40:20,097
They've also had, you know, for a long time, they had purchase incentives.

422
00:40:20,097 --> 00:40:23,758
They have, you know, ride hailing or taxi incentives as well.

423
00:40:23,758 --> 00:40:25,739
And they have different challenges.

424
00:40:25,739 --> 00:40:27,709
I mean, one benefit that we have here in the U.S.

425
00:40:27,709 --> 00:40:30,666
that not every country with high EV adoption has is

426
00:40:30,666 --> 00:40:38,561
We have the automakers here, whether you're talking about the legacy OEMs or the kind of
newer EV companies, many of which are Zeta members.

427
00:40:38,581 --> 00:40:40,503
That's something exciting to be a part of.

428
00:40:40,503 --> 00:40:48,888
There are just some companies, excuse me, that maybe do it for an environmental reason or
a policy goal.

429
00:40:49,229 --> 00:40:56,674
But here, just as Germany is another example, it's a competitiveness conversation too,
right?

430
00:40:56,674 --> 00:41:00,766
Because anytime you're leaving a hole on a global kind of market,

431
00:41:00,828 --> 00:41:02,410
someone may step in.

432
00:41:02,410 --> 00:41:04,462
So it's a big opportunity for the US companies.

433
00:41:04,462 --> 00:41:15,544
I think a lot of them have seen it in terms of upping their investment here in the US, but
also thinking about their supply chains in North America.

434
00:41:17,249 --> 00:41:17,529
Yeah.

435
00:41:17,529 --> 00:41:20,610
And I think that's kind of really great to see.

436
00:41:20,610 --> 00:41:27,889
just looking at the members of Zeta and kind of what they're interested in and what they
kind of stand for.

437
00:41:27,889 --> 00:41:38,298
It seems like a really interesting alignment around what that kind of future in state is
and what obviously the industry is trying to get towards.

438
00:41:38,298 --> 00:41:47,201
I'm curious about, and I mean, a lot of the people who are members of Zeta are

439
00:41:47,809 --> 00:41:54,511
the battery manufacturers are the automotive, some of the automotive startups among others
that you mentioned.

440
00:41:54,811 --> 00:41:57,552
Some of the other ones are the utilities.

441
00:41:57,672 --> 00:42:07,275
And I know a lot of what we've kind of talked about so far has been a little bit more on
the automotive and the EV charging side, but I'm kind of curious around any of the data.

442
00:42:07,275 --> 00:42:15,392
Cause just because that's such a fundamental piece, especially once you get, getting into
like the large, not just DC fast charging, but even like fleet electrification.

443
00:42:15,392 --> 00:42:16,398
application.

444
00:42:16,862 --> 00:42:22,036
I'm just curious around that and what you're hearing and seeing from members in the space.

445
00:42:22,760 --> 00:42:28,323
Yeah, I mean, I wish I had a better utility point in the slide deck I sent you.

446
00:42:28,323 --> 00:42:35,166
And as a good research analyst, I always say, won't overstep what the data shows or what
my experience shows.

447
00:42:35,927 --> 00:42:49,014
But I think that many of Zeta's members and other utilities continue to make investments
in EV charging and how they're approaching electrification in their specific region within

448
00:42:49,014 --> 00:42:49,815
states.

449
00:42:49,815 --> 00:42:52,702
And that's really important work or how EVs will.

450
00:42:52,702 --> 00:42:55,354
in the future interact with the grid.

451
00:42:55,354 --> 00:43:07,000
There's excitement and also challenges around that interaction outside of the data center
and AI questions and all the other kind of challenges that utilities will deal with.

452
00:43:07,740 --> 00:43:11,953
So of course, they're a really important part of the conversation here in New York.

453
00:43:11,953 --> 00:43:20,707
I'm in Con Ed's jurisdiction, the investments that they're making to increase
electrification or to prepare for an electric future.

454
00:43:22,204 --> 00:43:27,057
So every utility varies and differs where they're at on this journey.

455
00:43:27,057 --> 00:43:33,412
Obviously, California utilities, when your EV share of sale is 25%, you have a lot more
EVs on the road.

456
00:43:33,412 --> 00:43:36,414
It's a different experience than where EVs are just getting started.

457
00:43:36,414 --> 00:43:42,648
so I think really important partners, really important to continue to engage and work
with.

458
00:43:42,648 --> 00:43:48,672
And it's exciting to have them as a part of the team here at Zeta as well, because they
offer a unique perspective.

459
00:43:48,672 --> 00:43:51,924
And also, when we were talking about certainty before, right?

460
00:43:51,924 --> 00:43:54,655
their utilities have different planning cycles.

461
00:43:54,655 --> 00:43:55,845
They have different programs.

462
00:43:55,845 --> 00:44:01,427
have different regulators and different speed altogether.

463
00:44:01,427 --> 00:44:08,469
So definitely an area that I personally need to kind of get up to speed more and continue
learning about.

464
00:44:08,469 --> 00:44:12,080
Even as like someone in research, you're always learning more and doing more.

465
00:44:12,080 --> 00:44:18,832
But this transition is going to be successful in part because the utilities are there to
kind of help ease it along over time.

466
00:44:21,599 --> 00:44:29,517
As far as kind of what you're seeing in the data, what are the trends that have been kind
of the most?

467
00:44:31,341 --> 00:44:42,161
I don't know, just like the ones that you've been kind of most optimistic and kind of
positive about as far as kind of like looking forward with the growth of the industry.

468
00:44:42,558 --> 00:44:51,186
Yeah, this is honestly, it's almost like you, I'm not saying I gave you this question,
Chase, but it's almost a nice tee up to see if one of my former BNEF colleagues listens to

469
00:44:51,186 --> 00:44:56,009
this and makes it all the way to, you know, as far as we are in the conversation.

470
00:44:56,310 --> 00:45:06,899
So BNEF, Bloomberg NEF puts out a battery price survey every year, which looks at the
actual kind of prices of battery packs and more.

471
00:45:07,220 --> 00:45:08,020
And

472
00:45:08,160 --> 00:45:13,600
BNEF has been doing this for over a decade and tracks prices back to 2010.

473
00:45:14,040 --> 00:45:23,040
So really a lot of this transition has been pushed forward by the idea that lithium ion
battery prices have fallen around 90%.

474
00:45:23,040 --> 00:45:36,000
I don't have the exact math off the top of my head at this moment, but from that price in
2020, $4, around $1,400 per kilowatt hour down to $115 per kilowatt hour.

475
00:45:36,000 --> 00:45:38,052
And it is such a...

476
00:45:38,052 --> 00:45:52,424
massive change in how affordable these batteries are that have begun to impact more of
these affordable EVs existing, impact the existence of stationary storage in a major way

477
00:45:52,424 --> 00:45:57,988
and can transform both our transportation economy, but also our power sector.

478
00:45:58,128 --> 00:46:07,226
And there's no way that you can't look at that chart and then also all the kind of EV
sales charts working kind of in tandem as the battery prices have come down, EV sales have

479
00:46:07,226 --> 00:46:07,934
gone up.

480
00:46:07,934 --> 00:46:09,705
and not feel good about the future.

481
00:46:09,705 --> 00:46:20,673
BNEF continues to of forecast battery prices out and continuing to fall into a cheaper and
more affordable range, which will be passed on to consumers.

482
00:46:20,673 --> 00:46:25,756
So I think between that and seeing used EV sales begin to pick up, there's a lot of
reasons to feel good.

483
00:46:25,756 --> 00:46:36,832
think whenever I have conversations like this, Chase, I always try and be non-Pollyannish,
not say that everything will be easy, transitions will take place overnight.

484
00:46:36,832 --> 00:46:47,232
One set I always like to really use is that like in the early 1900s, like basically 1910
to 1930, as the internal combustion engine was picking up, there were many different types

485
00:46:47,232 --> 00:46:49,472
of fueling used to power gas cars.

486
00:46:49,472 --> 00:46:50,972
Kerosene, I think, was one.

487
00:46:50,972 --> 00:46:58,632
And so it's not like ICE vehicles, you know, flipped a switch in a year, in five years,
were dominating the world.

488
00:46:58,632 --> 00:47:04,768
know, companies like Ford at the time made the innovation, like many companies in the EV
space are doing today.

489
00:47:04,768 --> 00:47:06,548
but it is a transition for a reason.

490
00:47:06,548 --> 00:47:10,968
And I think it's an exciting one to be a part of, but just like any transition, there are
bumps in the road.

491
00:47:10,968 --> 00:47:13,748
I have so many stats I could throw.

492
00:47:14,328 --> 00:47:20,748
I don't have it off the top of my head, but there was a good survey in like, I want to say
the early 2000s around cell phone usage.

493
00:47:20,808 --> 00:47:23,288
If people will like ever want smartphones or not.

494
00:47:23,288 --> 00:47:25,988
And it was like 20 % or so people thought it'd be a thing.

495
00:47:25,988 --> 00:47:28,368
And then, know, here we go.

496
00:47:28,368 --> 00:47:31,548
We got the iPhones, you know, all in our.

497
00:47:32,030 --> 00:47:32,830
all over the place.

498
00:47:32,830 --> 00:47:34,211
So it's exciting.

499
00:47:34,211 --> 00:47:43,496
And I think there's a lot of reasons to feel optimistic, but also highlights why groups
like Zeta are really important because there are challenges to address and a lot of

500
00:47:43,496 --> 00:47:44,117
uncertainty.

501
00:47:44,117 --> 00:47:52,751
I'm having conversations with friends or industry, what they say, what's going to happen
with tariffs, what's going to happen with Policy X or Policy Y.

502
00:47:52,751 --> 00:47:55,712
And there's a lot of news developments every day.

503
00:47:55,793 --> 00:47:59,695
so the big picture story has been really good.

504
00:48:00,395 --> 00:48:01,886
And there is a lot more

505
00:48:01,886 --> 00:48:09,783
work to do, but I think that kind of keeps you positive and keeps you kind of in the
moment where, yeah, you might be getting a bunch of new stories in a single day and trying

506
00:48:09,783 --> 00:48:11,474
to figure out what the heck is going on.

507
00:48:12,194 --> 00:48:19,496
Yeah, I think that's actually an excellent call out because you wind the clock only a few
years and really just kind of right before COVID.

508
00:48:19,697 --> 00:48:26,900
One of the biggest things you always heard about electric vehicles is like, well, the
batteries are so expensive, it'll never happen.

509
00:48:26,900 --> 00:48:31,511
There's no way it'll ever get down to around 100 bucks per kilowatt hour and all these
other things.

510
00:48:31,511 --> 00:48:34,873
And those are just things that have kind of happened in the past few years.

511
00:48:34,873 --> 00:48:40,375
And we've kind of taken for granted and forgotten how much pushback there used to be.

512
00:48:40,375 --> 00:48:43,115
to that part of the conversation altogether.

513
00:48:43,584 --> 00:48:46,724
We're approaching that kind of price parity.

514
00:48:47,244 --> 00:48:50,424
I always used to say Bloomberg that price parity is in a moment.

515
00:48:50,424 --> 00:48:56,304
It's kind of a spectrum over time because different segments reach price parity depending
on your markets.

516
00:48:56,304 --> 00:49:01,524
It could be at $125 per kilowatt hour, $100 per kilowatt hour, some even 90.

517
00:49:02,224 --> 00:49:04,704
Haven't looked at the numbers at Bloomberg in a little bit.

518
00:49:04,704 --> 00:49:06,204
So we'll throw stuff out there.

519
00:49:06,204 --> 00:49:13,428
But if you look at most studies now in the US, again, putting kind of the short term
challenges to the side.

520
00:49:13,428 --> 00:49:18,691
we're seeing parity within the next couple of years and arguably many vehicles might be
added today.

521
00:49:18,752 --> 00:49:25,246
And so that is a transformative moment, but it can be lost in a lot of noise sometimes.

522
00:49:25,677 --> 00:49:27,357
Yeah, and I mean, I always kind look back.

523
00:49:27,357 --> 00:49:32,037
I mean, the big thing was always that $100 a kilowatt hour mark or even 150.

524
00:49:32,557 --> 00:49:37,157
And it just seems like as we got closer and closer, people would either look for more
reasons.

525
00:49:37,157 --> 00:49:40,137
Well, well, actually, it's this, that and the other.

526
00:49:40,137 --> 00:49:49,477
But the more you pulled it apart, the more you realize that that actually number wasn't
taking into account so many of the other things that actually make an electric vehicle so

527
00:49:49,477 --> 00:49:53,797
much more cost efficient that sure, maybe there's some of these upfront battery costs.

528
00:49:53,921 --> 00:49:55,402
But they've continued to fall in.

529
00:49:55,402 --> 00:49:58,644
I think you're totally right about specific industries.

530
00:49:58,644 --> 00:50:00,405
Those impacts have been greater than others.

531
00:50:00,405 --> 00:50:10,913
And a great one is, as you kind of mentioned, utility and grid storage power and how
batteries have really taken off in that because there's so many other issues you run into

532
00:50:10,913 --> 00:50:19,208
with when you have to have like a coal peaker plant that batteries don't have to be dirt
cheap, that you're saving already a lot of money and you're already just starting to see

533
00:50:19,208 --> 00:50:23,861
that safety and consistency with a lot of these battery grid tied systems.

534
00:50:24,542 --> 00:50:26,304
Yeah, it's exciting to be around.

535
00:50:26,304 --> 00:50:28,177
I always feel good when I'm talking to industry people.

536
00:50:28,177 --> 00:50:36,506
feel like that is a, even though people are, think, I think there's frustrations around
all the uncertainty for sure.

537
00:50:36,587 --> 00:50:41,464
But I think people believe in the mission and believe in, you know, working in these kinds
of growing fields.

538
00:50:41,464 --> 00:50:43,846
And I think it keeps people motivated.

539
00:50:44,781 --> 00:50:45,221
For sure.

540
00:50:45,221 --> 00:50:48,673
I think there's just so much, I've always been kind of like a long-term person.

541
00:50:48,673 --> 00:50:56,908
There's always short-term noise and all these things that kind of, if you pay attention
just from that, it looks like the world's going to end tomorrow or something.

542
00:50:56,908 --> 00:51:06,553
But then you, and I'm always also a person who doesn't like to look back at stuff, but if
you just look back five to 10 years, you really do see just how far things have come.

543
00:51:06,633 --> 00:51:12,596
And it's all stuff that makes you kind of optimistic to see where all of this is clearly
going.

544
00:51:12,776 --> 00:51:14,188
And when it, when it,

545
00:51:14,188 --> 00:51:15,835
I'm sorry, we're gonna say something.

546
00:51:15,968 --> 00:51:26,048
No, I mean, it's even that point that I brought up on the US where like alternative drive,
drive trains, meaning Bevs, P-Hubs and hybrids were about 2 % of all sales in the US in

547
00:51:26,048 --> 00:51:30,008
2015 and were, you know, over 19 % last year.

548
00:51:30,148 --> 00:51:37,128
So even in the US, you know, change is coming and change has been occurring, which is
exciting to see.

549
00:51:37,259 --> 00:51:37,479
Yeah.

550
00:51:37,479 --> 00:51:41,230
And I think that's a perfect example of what I kind of meant about looking.

551
00:51:41,270 --> 00:51:43,891
There were so many people, especially the automotive industry though.

552
00:51:43,891 --> 00:51:44,571
Well, it's only 2%.

553
00:51:44,571 --> 00:51:47,772
What will it ever grow to?

554
00:51:47,772 --> 00:51:51,413
And in such a short time, it's almost 10 X to that.

555
00:51:51,413 --> 00:51:54,864
And that's where you kind of have to look at not just where it is or what it's been.

556
00:51:54,864 --> 00:51:57,794
You have to look at that growth factor to all of it.

557
00:51:57,815 --> 00:52:06,943
And one of the other areas I know that I've talked to some of the other members about at
Zeta about before is the work you're also doing with kind of electric school buses.

558
00:52:06,943 --> 00:52:07,786
Yeah.

559
00:52:08,002 --> 00:52:13,949
In some of these kind of traditionally non passenger EV spaces that have really started to
stand out

560
00:52:14,725 --> 00:52:23,089
Yeah, I mean, and I think the electric school bus one is always a great example because
you're having a public health benefit on top of, you know, just another segment on top of,

561
00:52:23,089 --> 00:52:25,661
you know, pilots around electric school buses and the grid.

562
00:52:25,661 --> 00:52:38,227
And, know, really important federal programs that have been, you know, in helping
establish factories in places like West Virginia and elsewhere.

563
00:52:38,227 --> 00:52:42,600
And it's exciting to see the technology grow.

564
00:52:42,600 --> 00:52:43,306
mean,

565
00:52:43,306 --> 00:52:47,599
there's about 500,000 school buses in the US, which is massive.

566
00:52:47,860 --> 00:52:54,246
In my former life, I worked on buses a little bit as well, it's transit buses are around
70,000 electric school buses, 500,000.

567
00:52:54,246 --> 00:52:57,699
It's a massive market opportunity with different challenges.

568
00:52:57,699 --> 00:53:05,616
In a weird way, I almost think that like passenger EVs is consumer product plus renewable
energy kind of spin on it.

569
00:53:05,756 --> 00:53:10,250
With electric school buses, it does have more of that kind of fleet process.

570
00:53:10,250 --> 00:53:16,667
But that means there's different challenges of like, how do you get school districts to be
able to afford it and to kind of drivers to learn it in a different way.

571
00:53:17,489 --> 00:53:21,224
And I think people are always really excited seeing them, which is a good feeling.

572
00:53:21,224 --> 00:53:28,864
I mean, I think people are excited seeing passenger EVs too, but just the kind of visceral
reaction to running into an electric school bus or going to an event with them is always

573
00:53:28,864 --> 00:53:29,624
really fun.

574
00:53:30,593 --> 00:53:38,637
Yeah, and think it just highlights when people are thinking about this in a way that it's
like trying to say these universal truths are like, this won't work for that.

575
00:53:38,637 --> 00:53:48,078
But then you start really breaking it down by industry or need around like when electric
school bus needs versus what a consumer needs for day to day versus kind of what we're

576
00:53:48,078 --> 00:53:50,964
talking about with you deal like utility scale grade.

577
00:53:50,964 --> 00:53:52,745
They're serving.

578
00:53:52,745 --> 00:53:59,319
They're kind of the same technology, but the way they do it and to what extent they serve
does actually have some pretty

579
00:53:59,319 --> 00:54:04,948
drastic and impactful differences for those different product lines and industries.

580
00:54:05,376 --> 00:54:10,736
Yeah, and there are different places in the kind of development of the supply chain,
right?

581
00:54:10,736 --> 00:54:16,296
So it's building up economies of scale across the board has been shown as a positive move.

582
00:54:16,296 --> 00:54:28,676
so, you know, buses and trucks, like commercial vehicles, like your your vans put out by,
you know, Ford Rivian is moving along quite nicely.

583
00:54:29,296 --> 00:54:32,574
Electric school buses, you know, still have a bit of a ways to go.

584
00:54:32,574 --> 00:54:35,635
Just like in the passenger EV space, you really got two ways of doing it, right?

585
00:54:35,635 --> 00:54:44,627
You could be an all electric startup or you can be an ice make, you know, traditional
diesel school bus maker who kind of learns how to do electric.

586
00:54:46,028 --> 00:54:49,349
Same with, you know, mail trucks and all of these different functions.

587
00:54:49,349 --> 00:54:53,590
But I think there you even see the total cost of ownership benefit more so, right?

588
00:54:53,590 --> 00:54:56,951
Where it's like these products are cheaper to run and to fuel.

589
00:54:56,951 --> 00:55:02,632
And that's, that's without getting to the, you know, ancillary benefits of
electrification.

590
00:55:02,952 --> 00:55:04,723
Again, we're early on all this stuff.

591
00:55:04,723 --> 00:55:15,816
so there's different companies being established who are trying, just like any kind of new
industry, there's going to be success, there's going to be setbacks, but it shows that

592
00:55:15,816 --> 00:55:19,917
really, you know, there's a lot of potential for electrification.

593
00:55:20,232 --> 00:55:29,480
And let's just say, you know, cleaner technologies across the board, you know, aiming
towards that kind of zero emission in our title, right?

594
00:55:29,480 --> 00:55:30,440
To kind of...

595
00:55:30,912 --> 00:55:38,257
hit up over the long term or those heavy duty trucks, all really challenging things, but
exciting nonetheless.

596
00:55:38,257 --> 00:55:44,380
And maybe we come back in five to 10 years and talk about electric aviation, but I think
not necessarily today.

597
00:55:45,133 --> 00:55:47,624
Well, I think that's a good tee up for the next conversation.

598
00:55:47,624 --> 00:55:53,895
I mean, I'm super passionate about the aviation space and I think what's happening there
is really cool, but that's like a perfect example.

599
00:55:53,895 --> 00:56:01,380
It's like where we're seeing the scaling of consumer vehicles use cases, pretty clear.

600
00:56:01,380 --> 00:56:07,382
There's a use case and path to electric aviation, but there's still some kind of
technical.

601
00:56:07,382 --> 00:56:12,924
I, when you see like the battery density and where the technology is going, it's likely it
will get there.

602
00:56:13,204 --> 00:56:14,989
But we're still a little further.

603
00:56:14,989 --> 00:56:23,796
We're kind of where like the EV industry with that is maybe a decade, maybe a little more
ago, which once again, that's so cool to think that we're seeing that continued growth.

604
00:56:23,796 --> 00:56:26,759
But Corey, this has been a really fascinating conversation.

605
00:56:26,759 --> 00:56:37,628
really enjoyed kind of talking about these different topics, but with kind of all the data
and research we're seeing to kind of really show that there's so much to be positive

606
00:56:37,628 --> 00:56:37,858
about.

607
00:56:37,858 --> 00:56:43,232
And it's all growing pretty quickly and changing in a lot of different areas in a positive
way.

608
00:56:43,232 --> 00:56:44,107
But for

609
00:56:44,107 --> 00:56:52,275
those who are curious and want to learn more, what's the best way to kind of follow you
and kind of learn more about the work that you're doing at Zeta.

610
00:56:52,636 --> 00:56:53,096
Yeah.

611
00:56:53,096 --> 00:56:55,678
So first I'll plug the Zeta website.

612
00:56:55,698 --> 00:56:58,060
You know, always good to keep tabs on what we're doing.

613
00:56:58,060 --> 00:57:06,055
We have both kind of, you know, the advocacy work and then a lot of education work on
things like, you know, cost of EVs or EV charging.

614
00:57:06,055 --> 00:57:11,209
So, you know, zeta.org, gotta give the, you know, the team a shout out.

615
00:57:11,209 --> 00:57:18,144
In terms of me, LinkedIn, Twitter, Blue Sky on all of it, you'll get some EV content.

616
00:57:18,144 --> 00:57:20,686
You'll get a lot of basketball complaining about the Brooklyn Nets.

617
00:57:20,686 --> 00:57:21,426
So.

618
00:57:21,640 --> 00:57:23,641
Be careful what you sign up for.

619
00:57:24,203 --> 00:57:26,374
it's, you know, got to be true to yourself, Chase.

620
00:57:26,374 --> 00:57:29,427
You can't be business all the time.

621
00:57:29,607 --> 00:57:34,140
usually after work hours, you'll see me complaining about the nets losing.

622
00:57:34,140 --> 00:57:38,686
Although this year, winning or losing, this year I want them to be worse off so they get a
better draft pick.

623
00:57:38,686 --> 00:57:48,434
So if you want some real entertainment, follow me around the MBA draft, but also really
follow Zeta's work around electrification and the kind of efforts on the EV supply chain.

624
00:57:49,175 --> 00:57:56,049
Yeah, unfortunately, as a Portland Trailblazers fan, can too easily relate to where you're
at in that experience as well.

625
00:57:56,049 --> 00:57:58,190
But yes, thank you so much.

626
00:57:58,371 --> 00:58:00,022
Well, I mean, that could be its own podcast.

627
00:58:00,022 --> 00:58:03,454
We got to talk about that sometime too on the situation, the NBA.

628
00:58:03,454 --> 00:58:05,956
But this has been really fascinating.

629
00:58:05,956 --> 00:58:10,039
Looking forward to having you and other members from the Zeta team back on soon again.

630
00:58:10,039 --> 00:58:12,690
It's always really interesting and great to hear what's happening.

631
00:58:12,690 --> 00:58:13,802
So thank you so much, Corey.

632
00:58:13,802 --> 00:58:15,168
Yeah, thank you so much for your time, Chase.

633
00:58:15,168 --> 00:58:16,623
Hope you have a good rest of your day.

634
00:58:21,747 --> 00:58:24,198
That's a wrap on this episode of grid connections.

635
00:58:24,198 --> 00:58:29,361
A huge thank you to Corey Cantor from Zeta for joining us and bringing the data insight
and optimism.

636
00:58:29,361 --> 00:58:32,082
We need to keep pushing this transition forward.

637
00:58:32,082 --> 00:58:40,776
If you took away something valuable from this conversation, whether it was the trends in
EV adoption, how battery prices are reshaping the market or the importance of visibility

638
00:58:40,776 --> 00:58:46,449
and public charging, we'd love it if you'd share this episode with a friend or colleague
who might enjoy it too.

639
00:58:46,449 --> 00:58:47,633
And while you're at it.

640
00:58:47,633 --> 00:58:53,958
Leave us a positive rating and review on your favorite podcast platform and helps more
curious minds find the show.

641
00:58:53,958 --> 00:58:57,150
And don't forget Grid Connections Consulting is now live.

642
00:58:57,150 --> 00:59:05,246
If you're looking for strategic guidance in the electric vehicle, energy or infrastructure
space, head to gridconnections.co to learn more.

643
00:59:05,286 --> 00:59:09,750
Lastly, get the latest insights delivered straight to your inbox by subscribing to our
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644
00:59:09,750 --> 00:59:11,491
The link is in the show notes.

645
00:59:11,491 --> 00:59:14,753
Until next time, this is the Grid Connections podcast signing off.