CIM Marketing Podcast

When is it good to be bad?

This podcast will:

• Explore the concept of anti-marketing and its power in attracting consumers
• Examine whether negging works as an advertising strategy
• Identify where shock tactics are effective at changing public behaviour

Host: Ben Walker, Head of Media, LID Business Media
Guests: Gemma Butler, Director of Marketing and Jane Cave, Portfolio Director, CIM

Recorded: Thursday 5 March 2020 12:00 GMT

Show Notes

When is it good to be bad? 

This podcast will: 
• Explore the concept of anti-marketing and its power in attracting consumers 
• Examine whether negging works as an advertising strategy 
• Identify where shock tactics are effective at changing public behaviour 

Host: Ben Walker, Head of Media, LID Business Media 
Guests: Gemma Butler, Director of Marketing and Jane Cave, Portfolio Director, CIM 
Recorded: Thursday 5 March 2020 12:00 GMT

Creators and Guests

BW
Host
Ben Walker
Host, CIM Marketing Podcast

What is CIM Marketing Podcast?

The official podcast of The Chartered Institute of Marketing.

We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered.

Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today.

This podcast is your essential resource for staying ahead of the curve.