One of the most critical aspects of planning your launch is your email sequences. Each launch strategy is unique to the offer and your specific audience, however, there are six key email sequences that are a must-have.
Show Notes
You've done all the hard work to generate buzz, built your email list, and crafted the perfect offer. So now what?
One of the most critical aspects of planning your launch is your email sequences. The internet and every launch expert have their own strategy tips on how to convert your offer at the highest numbers possible. But, here’s the kicker… copying someone else's offer has no value because your audience, you, and your offer are different. While everything you have read or run across all has its place, there are six key email sequences that are a must-have no matter what strategy you develop.
What you will learn:
- Pre-launch Sequence: The pre-launch email sequence serves one purpose, to warm up your list before your launch.
- Launch Runway Sequence: As the saying goes, "build it, and they will come." Apply the same concept here.
- Open-Cart Sequence: During an open cart email, you should be sure to explain why the product works for them, how it solves a specific problem, and why they need it now.
- Abandoned Cart Sequence: Your checkout system may not allow you to track abandoned carts, but if it does, sending a three-email sequence could boost your ROI by 3-5%.
- Cart Close Sequence: Cart closing is the most powerful part of your launch. Adding in the urgency and scarcity on the last day the cart is open (and offer is available) always brings in that final push to reach your revenue goal.
- Post Launch Sequence: No matter what, don't stop the communication. Customers and non-customers are still part of your overall ecosystem and should be nurtured 100% of the time.
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