In this episode, I chat with Ankit from The Kiln about his approach to GTM engineering and building sophisticated Clay workflows for clients.
We explore three compelling case studies: a CRM re-engagement campaign that generated 40-50 positive responses, a personalized outreach strategy using intent signals, and a creative Dreamforce campaign that scraped LinkedIn posts to pre-book meetings with attendees. Ankit shares his philosophy on strategic personalization and discusses how timing-based campaigns around industry events can dramatically boost response rates. Ankit also shares his vision for the future of the space: increasingly micro-targeted, intent-based campaigns as broad outreach becomes commoditized, and AI tools making GTM engineering accessible to non-technical sales professionals through natural language interfaces.
Enjoy 🙂
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00:00) Introduction to Outbound Wizards
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00:35) What The Kiln Does: Custom GTM Implementation
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02:06) CRM Re-engagement: Mining Existing Leads for Quick Wins
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02:49) Strategic Personalization: First Line + Case Study Selection
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05:27) IOT Client Example and Industry Context
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05:58) Dreamforce Campaign: Event-Based Outreach Strategy
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07:43) Events as High-ROI Outreach Opportunities
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08:00) Ankit's Background: From Physics to GTM Engineering
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09:10) Naval Ravikant's Influence and LinkedIn Ghostwriting Origins
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09:51) The Future: Micro-targeting and Intent-Based Campaigns
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11:02) AI Accessibility: From Cursor to Devin for GTM
🔗 CONNECT WITH SAURAV
👥
LinkedIn
📧 Email - saurabh@salesrobot.co
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What is Outbound Wizards by SalesRobot?
This podcast is for anyone curious about the fast-growing world of GTM Engineering — whether you’re an SDR, RevOps pro, or just getting started. We break down the latest news, from Clay’s $3.1B valuation to cutting-edge workflows and Clay tables lighting up LinkedIn. Tune in for real case studies from startups, mid-market teams, and enterprises that are redefining how go-to-market gets done.