eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

My guest on today's episode is Aidan Weinrib from Bench.co They are a market leading company that is focused on helping Shopify brands when it comes to bookkeeping, reporting, and revealing insights to help control the financial health of a business.Let's be honest...as a business owner, you wear a lot of hats. Bench are professional bookkeepers with experience serving other Shopify entrepreneurs. They take bookkeeping off your hands forever, so you can focus on what matters most, creating impact and value for your customers.Bench lets you track every transaction, account, and trend in real-time, in one place—no app-hopping required. You'll gain access to crystal clear financial statements and reports including your income statement, balance sheet, and visual reports that provide the data you need to grow your Shopify business.What You Will Learn Today…Discover essential business insights to control your business financial health.Removing the tedious financial admin and bookkeeping stress off your plate.Get tidy tax time financials that are CPA friendly.How to hand off time-consuming admin, like banking, payroll, and bookkeeping.Links And Resources Mentioned In This EpisodeBench - 20% off for the first 6 monthsBench BlogBench Resource CenterShopify + Bench helped Maison Miru level upEcommerce Guide to Tax DeductionsBookkeeping BasicsTaxJarGustoStitchLabsTradegeckoShipStationAffirmKlarnaAfterpayThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by ShopMessage, an incredibly powerful Shopify App.Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.Go to ShopMessage.me/fastlane and get started today! Hosted on Acast. See acast.com/privacy for more information.

Show Notes

My guest on today's episode is Aidan Weinrib from Bench.co They are a market leading company that is focused on helping Shopify brands when it comes to bookkeeping, reporting, and revealing insights to help control the financial health of a business.

Let's be honest...as a business owner, you wear a lot of hats. Bench are professional bookkeepers with experience serving other Shopify entrepreneurs. They take bookkeeping off your hands forever, so you can focus on what matters most, creating impact and value for your customers.

Bench lets you track every transaction, account, and trend in real-time, in one place—no app-hopping required. You'll gain access to crystal clear financial statements and reports including your income statement, balance sheet, and visual reports that provide the data you need to grow your Shopify business.

What You Will Learn Today…

  • Discover essential business insights to control your business financial health.
  • Removing the tedious financial admin and bookkeeping stress off your plate.
  • Get tidy tax time financials that are CPA friendly.
  • How to hand off time-consuming admin, like banking, payroll, and bookkeeping.

Links And Resources Mentioned In This Episode

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunesStitcher, or Spotify. Don’t miss a single episode!

Episode Sponsor

This episode is brought to you by ShopMessage, an incredibly powerful Shopify App.

Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?

The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.

Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.

Go to ShopMessage.me/fastlane and get started today!



Hosted on Acast. See acast.com/privacy for more information.

What is eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips?

Hey there! I'm Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value.

One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions."

Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the competitive world of direct-to-consumer (DTC) retail. With over 1 million downloads and 330+ episodes, the podcast covers a wide range of topics, including:

- Shopify & Ecommerce Platforms
- Shopify apps, themes, partners & best practices
- Shopify experts, Shopify Plus & Shopify POS
- BigCommerce, WooCommerce, WordPress & other commerce tools
- Digital Marketing Strategies
- Email marketing, SMS marketing & push notifications
- Conversion rate optimization (CRO) & customer retention
- Paid advertising (Facebook, Google, Instagram, TikTok, YouTube)
- Influencer marketing, content marketing & Shopify SEO
- Social media marketing, branding & public relations
- Shopify Dropshipping & Other Business Models
- Shopify dropshipping, print on demand & online store setup
- B2B ecommerce, wholesale & Shopify online shopping
- Shopify collabs & partnerships
- Emerging Ecommerce Trends
- AI, AR/VR & chatbots in ecommerce
- Sustainability, social impact & headless commerce
- Omnichannel strategies & cross-border ecommerce
- Web3, crypto & NFTs in ecommerce
- Entrepreneurship & Startup Growth
- Founder stories, lessons learned & work-life balance
- Startup funding, team building & growth strategies
- Business Operations & Logistics
- Inventory management, supply chain & fulfillment
- Payment processing, fraud prevention & customer support
- Data analytics, business intelligence & cash flow management
- MarTech & Ecommerce Tech Stack
- Marketing automation, analytics & personalization
- Headless CMS, CDPs & data management
- ERP, PIM, OMS, WMS & 3PL integrations
- Finance, Economics & Investing
- Ecommerce business models & unit economics
- Financial planning, budgeting & forecasting
- Fundraising, M&A, exit strategies & tax planning

Each week, I sit down with Shopify partners, marketing experts, and industry leaders to discuss the latest tools, trends, and tactics. From app developers and agency owners to successful brand founders, my guests bring a wealth of knowledge and experience to every episode.

Whether you're just starting your ecommerce journey or a seasoned DTC professional, eCommerce Fastlane aims to provide the insights and inspiration you need to stay ahead of the curve. Tune in for in-depth interviews, real-world case studies, and practical advice you can implement immediately to grow your Shopify store.

Ready to transform your ecommerce business into a profitable, customer-centric powerhouse? Hit the subscribe button and join the eCommerce Fastlane community today!

Together, let's navigate the fast-paced world of online retail and unlock your store's true potential.

For more ecommerce tips and resources, visit our blog at eCommercefastlane.com and follow me on Twitter @stevenhutt. If you have any questions or suggestions for future episodes, feel free to reach out at steve@ecommercefastlane.com.

Let's connect and grow together!