The FORTIFIED Factor

In this week’s episode of The FORTIFIED Factor, our AI Experts (informed by Knockout Inspections) unpack a clear, practical checklist designed to help you verify whether a home is truly FORTIFIED—or simply marketed that way. Whether you’re buying, selling, or making sure your own home is protected, this step-by-step guide equips you to separate genuine resilience from assumption.

Here’s what’s inside this checklist-driven deep dive:
  • The must-have item: an official, valid IBHS certificate—your only true proof of FORTIFIED status
  • Evaluator verification: how to confirm the certified professional behind the documentation
  • Designation levels explained: Roof, Silver, and Gold—what each one covers and why it matters
  • Maintenance & renewal checks: how major repairs can impact or invalidate the designation
  • Documentation you should request: from photo evidence to detailed reports
  • Insurance confirmation: why discounts and credits offer real-world validation
  • Red flags to watch for: expired certificates, missing paperwork, and “built to FORTIFIED specs” claims without verification
This episode offers clarity, confidence, and a checklist you can trust—because protecting your home, your investment, and your peace of mind should never be guesswork.

If you have any questions after listening, our team is here to help. Call 855-GO-FOR-KO (855-463-6756) or visit fortifiedhome.com.

What is The FORTIFIED Factor?

An AI assisted podcast discussing all things resilient, reliable and severe-weather ready as it pertains to one of of your most important investments: YOUR HOME! This is a work product of Knockout Inspections. Our company has a team of in-house FORTIFIED Evaluators ready to answer any and all of your questions. Give us a call at 855-GO-FOR-KO, or visit fortifiedhome.com.