1
00:00:00,000 --> 00:00:05,610
< Intro >

2
00:00:05,610 --> 00:00:08,000
– Welcome to Count Me In,
I'm your host, Adam Larson,

3
00:00:08,000 --> 00:00:10,500
and today we're diving deep
into the world of AI.

4
00:00:10,500 --> 00:00:13,420
A subject that has been
making waves across industries.

5
00:00:13,420 --> 00:00:17,050
Transforming the way we work,
communicate, and think.

6
00:00:17,050 --> 00:00:18,820
With me are our esteemed guests;

7
00:00:18,820 --> 00:00:23,334
Dr. Mfon Akpan, Assistant Professor
of Accounting at Methodist University.

8
00:00:23,334 --> 00:00:25,500
And Dr. Scott Dell, Assistant Professor

9
00:00:25,500 --> 00:00:28,500
of Accounting at Francis Marion University.

10
00:00:28,500 --> 00:00:31,690
They bring a wealth of knowledge
and insights into AI's history,

11
00:00:31,690 --> 00:00:34,890
its current impact, and what's on the horizon.

12
00:00:34,890 --> 00:00:37,370
We'll discuss everything
from AI's phenomenal growth;

13
00:00:37,370 --> 00:00:41,130
to its applications, ethics,
security concerns, and much more.

14
00:00:41,130 --> 00:00:42,880
So buckle up and let's embark on this

15
00:00:42,880 --> 00:00:45,000
fascinating journey into the digital revolution.

16
00:00:45,000 --> 00:00:51,667
< Music >

17
00:00:51,667 --> 00:00:54,833
– Mfon and Scott, thank you so
much for coming on the podcast.

18
00:00:54,833 --> 00:00:58,333
We're really excited we're going to
be talking about AI, and ChatGPT, 

19
00:00:58,333 --> 00:01:00,833
and all that comes underneath that.

20
00:01:00,833 --> 00:01:02,500
And we're really excited to have this

21
00:01:02,500 --> 00:01:05,400
because this is a very hot topic,
and people are talking about it.

22
00:01:05,400 --> 00:01:07,159
You see articles about it every day.

23
00:01:07,159 --> 00:01:09,790
You see updates,
you see leaders writing letters

24
00:01:09,790 --> 00:01:13,167
saying, "Let's stop all AI
for six months." Et cetera.

25
00:01:13,210 --> 00:01:16,833
Maybe we could just start
at a high level; What is AI?

26
00:01:16,833 --> 00:01:18,080
What are these chat bots?

27
00:01:18,080 --> 00:01:19,500
What are these things doing for us?

28
00:01:20,167 --> 00:01:22,333
– Amazing tool, and thank you for having us.

29
00:01:22,333 --> 00:01:25,000
It's a pleasure to be here and to share.

30
00:01:25,000 --> 00:01:28,360
I'll kick things off, Mfon, if it's all right.

31
00:01:28,360 --> 00:01:31,479
This artificial intelligence has
been around for over 60 years.

32
00:01:31,479 --> 00:01:34,000
So you say, "Wait a minute,
why is it so new?"

33
00:01:34,000 --> 00:01:35,770
Well, what's new is the capabilities

34
00:01:35,770 --> 00:01:38,333
because of the computing
power we now have.

35
00:01:38,333 --> 00:01:45,370
And the tool is amazing;
it is changing life as we know it.

36
00:01:45,370 --> 00:01:48,860
We haven't seen the likes
of this since the printing press.

37
00:01:48,860 --> 00:01:52,833
It's an environment that can really do things,

38
00:01:52,833 --> 00:01:58,000
change work, augment work,
replace work, but makes things better.

39
00:01:58,000 --> 00:01:59,166
Your thoughts, Mfon?

40
00:01:59,166 --> 00:02:01,860
– Yes, and I think some of
the excitement around it

41
00:02:01,860 --> 00:02:08,240
is that we haven't seen this type
of growth, in a platform as well.

42
00:02:08,240 --> 00:02:13,110
So you think about it was
released, November 30th 2022.

43
00:02:13,110 --> 00:02:16,420
Five days, the platform got a million users.

44
00:02:16,420 --> 00:02:21,999
So you think about in 2010, it took
Instagram two and a half months 

45
00:02:21,999 --> 00:02:24,330
to get to a million users.

46
00:02:24,330 --> 00:02:27,833
So there's a lot of excitement, and
then there's a lot of acceleration

47
00:02:27,930 --> 00:02:30,166
and speed around the platform, as well.

48
00:02:30,666 --> 00:02:34,666
– As a follow up to that, 100 million users mark

49
00:02:34,666 --> 00:02:36,530
was reached in two months.

50
00:02:36,530 --> 00:02:40,499
Compared to TikTok, I think, it was
nine months to get that far, that fast.

51
00:02:40,630 --> 00:02:44,166
So it has been an amazing
adaptation of the technology.

52
00:02:45,166 --> 00:02:49,166
– So maybe we can talk a little
bit about how does it work.

53
00:02:49,166 --> 00:02:51,340
And, then, from there, maybe,
talk about what benefits

54
00:02:51,340 --> 00:02:54,280
it may have for the accounting
profession as a whole.

55
00:02:54,280 --> 00:02:58,410
– Well, it's a language model,
so it has an interface.

56
00:02:58,410 --> 00:03:04,499
So you're able to go to the
platform, you go to the website,

57
00:03:04,560 --> 00:03:06,166
and you're able to ask it questions,

58
00:03:06,166 --> 00:03:12,166
or you can copy and paste
information and ask it to do things.

59
00:03:12,220 --> 00:03:18,720
So from the profession side, if
you're asking it to solve problems.

60
00:03:18,720 --> 00:03:20,489
You can ask it to solve a problem,

61
00:03:20,489 --> 00:03:24,620
or you can have it write
an email, write a letter,

62
00:03:24,620 --> 00:03:26,769
it can produce content for you.

63
00:03:26,769 --> 00:03:30,790
– And as Mfon mentioned, it is an LLM,
one of those three-letter acronyms,

64
00:03:30,790 --> 00:03:33,190
a large language model.

65
00:03:33,190 --> 00:03:35,499
But what it does is it projects words.

66
00:03:35,499 --> 00:03:37,150
So it looks at the previous word

67
00:03:37,150 --> 00:03:40,832
and it says, "Mm, what would
the next logical word be?"

68
00:03:40,832 --> 00:03:43,510
Which, sometimes, if you've ever
played the game of telephone,

69
00:03:43,510 --> 00:03:45,980
as a kid, sometimes, you
get to the end of that line

70
00:03:45,980 --> 00:03:49,040
and nothing resembles how it started out.

71
00:03:49,040 --> 00:03:50,950
And that sometimes happens, as well,

72
00:03:50,950 --> 00:03:53,665
with the ChatGPT and GPT-4 environment.

73
00:03:53,665 --> 00:03:55,999
Because it is projecting with probabilities,

74
00:03:55,999 --> 00:03:57,832
"Yep, I think this is the next word."

75
00:03:57,832 --> 00:03:59,665
And sometimes it's dead wrong.

76
00:03:59,665 --> 00:04:03,332
It's called hallucinating,
it's the actual technical term.

77
00:04:03,332 --> 00:04:04,650
– It does hallucinate.

78
00:04:04,650 --> 00:04:08,660
But what's so fascinating when
you use it, it is projecting.

79
00:04:08,660 --> 00:04:13,165
But I guess it feels like you get
the impression that it's thinking,

80
00:04:13,165 --> 00:04:15,260
even though it's not thinking.

81
00:04:15,260 --> 00:04:17,970
So you can ask it questions
and it will give you answers,

82
00:04:17,970 --> 00:04:19,590
so there's that interaction.

83
00:04:19,590 --> 00:04:24,530
But it is projecting and it
does, sometimes, hallucinate,

84
00:04:24,530 --> 00:04:27,332
or make up answers,
give you false information.

85
00:04:27,919 --> 00:04:32,009
– And the fear I really have,
in the hands of professionals,

86
00:04:32,009 --> 00:04:34,440
we can, probably, take a look
and say, "Oh, this isn't quite right.

87
00:04:34,440 --> 00:04:35,998
This is illogical."

88
00:04:35,998 --> 00:04:39,998
But for a novice, and for
newbies like our students,

89
00:04:39,998 --> 00:04:43,165
they will look at this and say,
"The English is so good.

90
00:04:43,165 --> 00:04:46,550
It just flows so, logically, it must be right."

91
00:04:46,550 --> 00:04:48,998
And it's not, although,
often enough it is right.

92
00:04:48,998 --> 00:04:50,220
So there's a balance.

93
00:04:50,332 --> 00:04:53,998
– Yes, so talking about people using it.

94
00:04:53,998 --> 00:04:56,998
Obviously corporations,
people within corporations,

95
00:04:56,998 --> 00:04:58,600
within organizations, are using it.

96
00:04:58,600 --> 00:05:00,940
Within the accounting
profession are using it,

97
00:05:00,940 --> 00:05:02,998
and people are having to create policies.

98
00:05:02,998 --> 00:05:05,190
There are new workarounds
coming out there.

99
00:05:05,190 --> 00:05:08,831
People are saying, "Okay, you can
use this, but you can use it for that."

100
00:05:08,831 --> 00:05:12,331
I saw one example, where somebody
put in a fake balance sheet

101
00:05:12,331 --> 00:05:13,690
and said, "Analyze this for me."

102
00:05:13,690 --> 00:05:16,831
And it gave a really interesting analysis.

103
00:05:16,831 --> 00:05:17,390
Then, you have to worry,

104
00:05:17,390 --> 00:05:19,900
"Oh, am I putting somebody's
data into this thing?"

105
00:05:19,900 --> 00:05:21,460
And you have to worry about those things.

106
00:05:21,460 --> 00:05:26,509
And, so, how can this tool be used
for management accounting?

107
00:05:26,509 --> 00:05:29,470
In the accounting space, obviously,

108
00:05:29,470 --> 00:05:31,498
without giving away too
much personal data?

109
00:05:31,998 --> 00:05:36,498
– Security consciousness is
we need to be there.

110
00:05:36,498 --> 00:05:38,664
I mean, you're hearing about the deepfakes.

111
00:05:38,664 --> 00:05:40,509
I just heard about a scandal in Hong Kong,

112
00:05:40,509 --> 00:05:42,998
a banker that sent millions of dollars,

113
00:05:42,998 --> 00:05:46,000
based on what sounded
like the voice of the person,

114
00:05:46,000 --> 00:05:50,530
the CEO, that was asking for
the money, and millions were lost.

115
00:05:50,530 --> 00:05:53,520
So there are a lot of
nefarious uses out there.

116
00:05:53,520 --> 00:05:55,720
But there are a lot of positive uses,

117
00:05:55,720 --> 00:05:57,498
and using it in the business environment.

118
00:05:57,498 --> 00:05:58,440
I mean, there are a number of businesses

119
00:05:58,440 --> 00:06:00,300
that have banned it as well.

120
00:06:00,300 --> 00:06:02,010
School systems that have banned it.

121
00:06:02,010 --> 00:06:03,870
But there's a lot of fear in the air.

122
00:06:03,870 --> 00:06:06,498
I think there's more hope than fear,
though, and more opportunity.

123
00:06:06,498 --> 00:06:08,831
– Yes, there is more opportunity.

124
00:06:08,831 --> 00:06:16,164
And from an interview that
I read with Ilya Sutskever,

125
00:06:16,164 --> 00:06:18,320
I hope I'm saying his name correctly,

126
00:06:18,320 --> 00:06:22,120
he's the chief scientist at OpenAI.

127
00:06:22,120 --> 00:06:23,940
From what he was explaining,

128
00:06:23,940 --> 00:06:30,750
they consider their value with
the platform is the reliability.

129
00:06:30,750 --> 00:06:35,539
So there's a focus on updating
and moving the platform

130
00:06:35,539 --> 00:06:39,664
to become more and more
reliable, as far as the output.

131
00:06:39,664 --> 00:06:45,289
And he was explaining, if you
look at the jump from the 3.5

132
00:06:45,289 --> 00:06:52,164
to the 4.0 version, you see that there's
a movement towards this reliability.

133
00:06:52,260 --> 00:06:54,780
On the other side, if you watch the interview

134
00:06:54,780 --> 00:06:59,330
with Sundar Pichai, from Google,
when he talked about Bard,

135
00:06:59,330 --> 00:07:02,960
similar, well, I shouldn't say
similar, he called it guardrails.

136
00:07:02,960 --> 00:07:06,497
So they're releasing Bard
and they have it out there,

137
00:07:06,497 --> 00:07:08,530
so that they're testing it.

138
00:07:08,530 --> 00:07:13,330
So it's twofold, they're getting
the public used to the technology

139
00:07:13,330 --> 00:07:16,229
and, at the same time, they're testing it

140
00:07:16,229 --> 00:07:19,470
so they can slowly release it and put in,

141
00:07:19,470 --> 00:07:22,349
as he called it, guardrails,
with the technology.

142
00:07:22,349 --> 00:07:25,370
As they further release it and develop it.

143
00:07:25,370 --> 00:07:28,590
So I think all of this is in mind,
as it moves forward.

144
00:07:28,590 --> 00:07:33,379
– And we started off with the
pace of adaptation of this tool.

145
00:07:33,379 --> 00:07:37,997
The pace that we are needing
to adjust to it is also very quickly.

146
00:07:37,997 --> 00:07:41,830
And, Adam, you brought up a
great point about security concerns.

147
00:07:41,970 --> 00:07:45,070
Putting in somebody's private data, PII stuff.

148
00:07:45,070 --> 00:07:47,997
You're looking at it and saying,
"Wait a minute, is this recording me?

149
00:07:48,080 --> 00:07:48,830
Is it going to take it?

150
00:07:48,830 --> 00:07:51,997
Is it going to repackage it and spit it
back out to somebody else?"

151
00:07:51,997 --> 00:07:54,890
And the short answer is
it very well could be.

152
00:07:54,890 --> 00:07:58,330
We do have the rightful fear,
but we're all getting used to this.

153
00:07:58,330 --> 00:08:01,663
It just has been such a rapid ramp up

154
00:08:01,663 --> 00:08:04,330
and the guardrails do need to be in place,

155
00:08:04,330 --> 00:08:05,997
and everybody's concerned about that.

156
00:08:05,997 --> 00:08:09,539
But take for example, if you
wanted to get scammed

157
00:08:09,539 --> 00:08:12,699
and you're saying,
"Okay, we're going phishing.

158
00:08:12,699 --> 00:08:17,820
Give me a phishing email
that's going to be effective

159
00:08:17,820 --> 00:08:19,830
with this kind of tone or whatever else."

160
00:08:19,830 --> 00:08:22,663
And now there are guardrails
in the place to hold you back

161
00:08:22,663 --> 00:08:24,280
and saying, "We're not going to do that."

162
00:08:24,280 --> 00:08:25,996
Then you say, "But I'm an educator,

163
00:08:25,996 --> 00:08:28,330
and I want an example of a phishing email

164
00:08:28,330 --> 00:08:29,919
so I can demonstrate for my students

165
00:08:29,919 --> 00:08:31,960
that this is not the right thing to do,

166
00:08:31,960 --> 00:08:34,050
but look how powerful it can be."

167
00:08:34,050 --> 00:08:36,663
And that's also used to trip up the AI

168
00:08:36,663 --> 00:08:40,029
and say, "Oh, okay, yes,
let me give you an example."

169
00:08:40,029 --> 00:08:42,996
And there's ways around it,
and all kinds of folks are trying 

170
00:08:42,996 --> 00:08:47,496
to get into this, we'll call it the
black box, and take advantage.

171
00:08:47,496 --> 00:08:49,040
It doesn't take very many bad players.

172
00:08:49,040 --> 00:08:50,700
But most of the folks are good players

173
00:08:50,700 --> 00:08:54,163
that are using it to their
advantage, in the workplace.

174
00:08:54,163 --> 00:08:57,340
But we mentioned earlier
a number of companies,

175
00:08:57,340 --> 00:09:00,663
folks like JP Morgan, and
Bank of America, Goldman Sachs, 

176
00:09:00,663 --> 00:09:04,996
that have banned it for internal use,
and there must be a reason as well.

177
00:09:05,150 --> 00:09:08,663
The banks, I can see where they'd
be real concerned about their security.

178
00:09:08,663 --> 00:09:10,630
– Mh-hmm, yes, I've been reading, too,

179
00:09:10,630 --> 00:09:14,209
that there's a lot of concern
about privacy of data.

180
00:09:14,209 --> 00:09:17,663
And even when I've talked to folks, internally,

181
00:09:17,663 --> 00:09:19,410
at our organization are like,
"Oh, can we use it?"

182
00:09:19,410 --> 00:09:21,163
"Well, just be careful
what you put in there."

183
00:09:21,163 --> 00:09:23,996
"Okay, well, can we have some more guardrails

184
00:09:23,996 --> 00:09:25,163
around what I'm supposed to put in there?"

185
00:09:25,163 --> 00:09:26,570
Because when you're using these tools,

186
00:09:26,570 --> 00:09:28,663
it's all about asking the right questions.

187
00:09:28,663 --> 00:09:30,829
And if you don't know how
to ask the right questions.

188
00:09:30,829 --> 00:09:32,480
Soon enough, we'll see courses out there

189
00:09:32,480 --> 00:09:35,663
saying, "How to ask the
right questions to ChatGPT."

190
00:09:35,663 --> 00:09:38,496
– I actually talk about that;
it's called prompt engineering.

191
00:09:38,496 --> 00:09:40,800
Six months ago, we didn't
even realize it existed,

192
00:09:40,800 --> 00:09:42,829
even though it did exist at that time.

193
00:09:42,829 --> 00:09:44,130
But right now there are so many

194
00:09:44,130 --> 00:09:47,329
new job opportunities in
this prompt engineering.

195
00:09:47,329 --> 00:09:49,329
How you ask the questions.

196
00:09:49,329 --> 00:09:51,370
I used to call this a Google on steroids.

197
00:09:51,370 --> 00:09:55,660
I've had to change my tune because
Google, you just do a quick ask.

198
00:09:55,660 --> 00:09:59,680
And yes, you can get away with
that in ChatGPT and GPT-4.

199
00:09:59,680 --> 00:10:03,960
But really, you really want to set
the stage, tell it what you want.

200
00:10:03,960 --> 00:10:07,510
The format you want it out,
the tone you want it to project.

201
00:10:07,510 --> 00:10:10,660
You really have to have a
pretty well developed question,

202
00:10:10,660 --> 00:10:11,720
and there are some methodologies

203
00:10:11,720 --> 00:10:15,940
to do that, to properly ask a prompt.

204
00:10:15,940 --> 00:10:18,070
– Yes, it's a good point.

205
00:10:18,070 --> 00:10:22,100
And if you think about it,
with this chat bot technology,

206
00:10:22,100 --> 00:10:24,450
it's still in the infrastructure phase.

207
00:10:24,450 --> 00:10:25,700
So you think about companies,

208
00:10:25,700 --> 00:10:28,610
they're still working on the whole infrastructure

209
00:10:28,610 --> 00:10:30,995
and, to some extent, they're building it

210
00:10:30,995 --> 00:10:34,170
while it's flying, if you think about that.

211
00:10:34,170 --> 00:10:36,329
And eventually it'll reach a point

212
00:10:36,329 --> 00:10:40,060
where we'll get to the application phase.

213
00:10:40,060 --> 00:10:42,079
But a lot of this, in my opinion,

214
00:10:42,079 --> 00:10:46,495
is moving way faster than we've seen before.

215
00:10:46,560 --> 00:10:49,710
So it's not new, but it's faster than before.

216
00:10:49,710 --> 00:10:55,270
So I try to think about if you
think about social networks,

217
00:10:55,270 --> 00:10:57,210
social media because they compare,

218
00:10:57,210 --> 00:11:01,800
like Scott was saying, reach a
100 million monthly active users,

219
00:11:01,800 --> 00:11:05,000
or MAU, that's one of
the metrics for social media.

220
00:11:05,000 --> 00:11:07,990
You think about 2002, there was Friendster.

221
00:11:07,990 --> 00:11:10,130
I don't know if anybody remembers Friendster.

222
00:11:10,130 --> 00:11:13,495
– We actually do.
– 2003, Myspace,

223
00:11:13,495 --> 00:11:15,995
and that had 25 million users,

224
00:11:15,995 --> 00:11:20,220
and that was one of the top
websites out there, at that time.

225
00:11:20,220 --> 00:11:23,820
And, then, Facebook comes along, Twitter,

226
00:11:23,820 --> 00:11:29,995
and then now you've got TikTok,
a billion monthly active users.

227
00:11:29,995 --> 00:11:35,828
And, I think, Facebook is at 1.9, or
something like that, billion monthly.

228
00:11:35,870 --> 00:11:39,880
So if you look at it in
that way, it's still moving.

229
00:11:39,880 --> 00:11:45,129
But this isn't happening
from 2002 to the 2020s.

230
00:11:45,129 --> 00:11:48,449
This is happening, really,
if you look at it, in months.

231
00:11:48,449 --> 00:11:51,170
We've seen a lot of exponential growth.

232
00:11:51,495 --> 00:11:58,495
– Yes, the modern AI, as we know it,
as we see it, is still in its infancy.

233
00:11:58,540 --> 00:12:01,990
And there's been discussion
something about AGI,

234
00:12:01,990 --> 00:12:04,899
and you're talking about
Artificial General Intelligence.

235
00:12:04,899 --> 00:12:08,828
Which is the level of where
it's going to be in, who knows,

236
00:12:08,828 --> 00:12:11,920
six months, two years, five years, 10 years.

237
00:12:11,920 --> 00:12:16,140
I mean, GPT-2 was released back in 2019,

238
00:12:16,140 --> 00:12:18,760
then we had GPT-3 in 2021.

239
00:12:18,760 --> 00:12:21,070
So it has been ramping up.

240
00:12:21,070 --> 00:12:24,540
But, well, just wait till this stuff hits adolescents.

241
00:12:24,540 --> 00:12:28,000
We think our kids are off the guardrails,

242
00:12:28,000 --> 00:12:30,570
let's watch out for ChatGPT, and GPT-4,

243
00:12:30,570 --> 00:12:32,720
and GPT-5 eventually to come.

244
00:12:32,720 --> 00:12:35,328
Even though they put the brakes a
little bit, they're slowing that down.

245
00:12:35,661 --> 00:12:40,328
– Or another platform or that'll rise up.

246
00:12:40,328 --> 00:12:42,330
– Yes, I was just going to say that.

247
00:12:42,330 --> 00:12:44,994
You mentioned Myspace and then
it was taken over by Facebook.

248
00:12:44,994 --> 00:12:47,269
Chat GPT is the big one now.

249
00:12:47,269 --> 00:12:49,679
I mean, I remember Myspace,
I had a Myspace page,

250
00:12:49,679 --> 00:12:52,699
and then Facebook, I was
like, "What's Facebook?

251
00:12:52,699 --> 00:12:53,699
What's this new thing?"

252
00:12:53,699 --> 00:12:54,900
And everybody gets the Facebook page.

253
00:12:54,900 --> 00:12:56,661
And, then, you forget about Myspace

254
00:12:56,661 --> 00:12:58,994
because it's no longer the relevant platform.

255
00:12:58,994 --> 00:13:01,529
And, then, you talk to kids,
nowadays, you say Facebook.

256
00:13:01,529 --> 00:13:02,828
They're like, "What's Facebook?

257
00:13:02,828 --> 00:13:05,661
I'm using..." whatever the
platform they're using.

258
00:13:05,699 --> 00:13:08,779
So there's always a newer platform
that's going to come along.

259
00:13:08,779 --> 00:13:11,050
And I think the other thing to
remember, too, is ChatGPT,

260
00:13:11,050 --> 00:13:13,199
like you said, it's in a beta.

261
00:13:13,199 --> 00:13:17,260
It's not even fully out, but, yet,
people are using it like it's fully there.

262
00:13:17,260 --> 00:13:19,661
And you have to remember those guardrails

263
00:13:19,661 --> 00:13:21,550
and, maybe, we can talk a little bit.

264
00:13:21,550 --> 00:13:26,327
How can companies use this within
their organization, in a safe way?

265
00:13:26,327 --> 00:13:28,680
Because, obviously, you don't
want to do too major stuff,

266
00:13:28,680 --> 00:13:31,994
but you can also utilize it
for helping in some ways, too.

267
00:13:32,161 --> 00:13:33,500
– Well, as previously mentioned,

268
00:13:33,500 --> 00:13:37,661
we started saying you got to be
careful and we need to educate.

269
00:13:37,661 --> 00:13:40,327
The same way we need
to educate, "Don't click

270
00:13:40,327 --> 00:13:42,980
on that attachment on that email."

271
00:13:42,980 --> 00:13:44,110
Because it might open something up

272
00:13:44,110 --> 00:13:46,380
that's going to do something
and cause a ransomware

273
00:13:46,380 --> 00:13:48,589
to be loaded, or whatever it might be.

274
00:13:48,589 --> 00:13:50,320
We need to educate and train our folks

275
00:13:50,320 --> 00:13:53,660
to say, "Well, how do we properly
and effectively use this stuff?"

276
00:13:53,660 --> 00:13:56,827
Because you can go off the
deep end and can go any direction.

277
00:13:56,827 --> 00:14:00,490
And I mentioned, earlier, that as a professional,

278
00:14:00,490 --> 00:14:02,060
you can use this stuff
and you can acknowledge,

279
00:14:02,060 --> 00:14:04,994
"Okay, wait a minute, this is
nonsense, or this is really good."

280
00:14:05,139 --> 00:14:07,269
It can augment what you're doing.

281
00:14:07,269 --> 00:14:08,827
If you know what you're doing,

282
00:14:08,827 --> 00:14:14,040
that's the best use to let it
help you do what you do best,

283
00:14:14,040 --> 00:14:15,670
and you can ask it those questions.

284
00:14:15,670 --> 00:14:17,480
You can complement where you're going.

285
00:14:17,480 --> 00:14:22,660
If you're new and you're trying
to figure out how to use this stuff,

286
00:14:22,660 --> 00:14:24,494
You, again, need to have that back-

287
00:14:24,827 --> 00:14:28,827
– Mh-hmm, yes, to piggyback
on that, I think, at this moment,

288
00:14:28,827 --> 00:14:31,209
and you have to be careful
to say, at this moment,

289
00:14:31,209 --> 00:14:36,930
with this March 23rd version of GPT-4.

290
00:14:36,930 --> 00:14:39,670
If you're a practitioner, you're using it,

291
00:14:39,670 --> 00:14:42,759
it can make you better if
you have that skill set.

292
00:14:42,759 --> 00:14:47,010
So it has the possibility
to make you more efficient.

293
00:14:47,010 --> 00:14:50,709
Now, if you're not in the profession.

294
00:14:50,709 --> 00:14:52,370
So if you're not an accountant

295
00:14:52,370 --> 00:14:54,560
and you're looking to use it to do accounting,

296
00:14:54,560 --> 00:14:56,260
it can have the opposite effect.

297
00:14:56,260 --> 00:15:00,020
But what is happening, if they continue,

298
00:15:00,020 --> 00:15:05,493
with their focus on reliability,
that gap is going to get narrower.

299
00:15:05,493 --> 00:15:10,950
It's going to get smaller,
but it's not going to disappear.

300
00:15:10,950 --> 00:15:15,826
– And you were asking about
effective use of this, as a professional.

301
00:15:15,826 --> 00:15:19,149
The idea that you need
to understand the field,

302
00:15:19,149 --> 00:15:21,890
to be able to ask the right questions.

303
00:15:21,890 --> 00:15:25,993
To be an effective learner, you
have to be an effective questioner.

304
00:15:26,060 --> 00:15:29,130
To be an effective questioner
will help you go far

305
00:15:29,130 --> 00:15:30,660
in any direction you want.

306
00:15:30,660 --> 00:15:34,493
If you're just going to trust blindly,
it's not going to be effective for you.

307
00:15:34,826 --> 00:15:37,519
– And from a business side,

308
00:15:37,519 --> 00:15:42,519
we're going to see more
companies partnering with OpenAI.

309
00:15:42,519 --> 00:15:47,759
So Chegg has partnered with
ChatGPT to create CheggMate.

310
00:15:47,759 --> 00:15:51,320
Bloomberg has created
their Bloomberg GPT.

311
00:15:51,320 --> 00:15:57,326
So we'll see more and more of
these applications or partnerships, 

312
00:15:57,326 --> 00:16:00,826
with GPT and other platforms.

313
00:16:00,826 --> 00:16:03,690
Again, moving from that
infrastructure phase

314
00:16:03,690 --> 00:16:06,159
to more of an application phase.

315
00:16:06,659 --> 00:16:08,839
– Yes, there seems to be
an infinite waitlist for those

316
00:16:08,839 --> 00:16:10,279
who are trying to partner with them.

317
00:16:10,279 --> 00:16:12,940
If you try to say, "I want some sort
of partnership, I'll work with it."

318
00:16:12,940 --> 00:16:14,519
They say, "Well, we've got you on a list

319
00:16:14,519 --> 00:16:16,690
and we'll get back to you when we can."

320
00:16:16,690 --> 00:16:19,493
They're not even giving a time period
now, which is really interesting.

321
00:16:19,493 --> 00:16:21,659
– Although you hear about the majors-

322
00:16:21,659 --> 00:16:22,659
– The majors, of course.

323
00:16:22,659 --> 00:16:24,493
– You hear about the Metas of the world.

324
00:16:24,493 --> 00:16:25,990
You hear about the Alphabets of the world,

325
00:16:25,990 --> 00:16:29,790
the Microsofts of the world,
the OpenAIs of the world.

326
00:16:29,790 --> 00:16:32,139
But there are hundreds of other

327
00:16:32,139 --> 00:16:35,010
artificial intelligent applications out there.

328
00:16:35,010 --> 00:16:40,159
From music generators, to video
generators, to rewriting, and tools,

329
00:16:40,159 --> 00:16:41,492
that there's a lot of NVC, 

330
00:16:41,492 --> 00:16:44,826
there's a lot of venture capital
money that's going towards these.

331
00:16:44,826 --> 00:16:46,730
It feels like the .com boom.

332
00:16:46,730 --> 00:16:49,826
If you were in 1998 and you
had the .com in your name,

333
00:16:49,826 --> 00:16:53,339
toys.com or china.com,
people threw money at you.

334
00:16:53,339 --> 00:16:56,826
Now you've got .ai, people
are throwing money at you.

335
00:16:56,826 --> 00:16:59,659
Some of them are going to stick and
some of them are pretty powerful.

336
00:16:59,670 --> 00:17:01,220
I've used a variety of these tools,

337
00:17:01,220 --> 00:17:04,826
and they're impressive and they
can do some amazing things.

338
00:17:04,826 --> 00:17:05,992
– I mean, just thinking of the example

339
00:17:05,992 --> 00:17:08,610
of that picture of the Pope,
in that white puffy jacket,

340
00:17:08,610 --> 00:17:10,326
that went around, and
everybody thought was real.

341
00:17:10,326 --> 00:17:12,159
And then they're like, "Wait,
that was created by AI."

342
00:17:12,159 --> 00:17:13,880
And it fooled so many people.

343
00:17:13,880 --> 00:17:17,659
News outlets were reporting on it,
that it was this great picture.

344
00:17:17,659 --> 00:17:19,280
– That's right.

345
00:17:19,280 --> 00:17:21,325
– So I want to circle back to
what you were saying, Scott,

346
00:17:21,325 --> 00:17:24,210
about novices and people just learning.

347
00:17:24,210 --> 00:17:26,870
And to be a great learner, you
have to be a great questioner.

348
00:17:26,870 --> 00:17:28,659
And, so, this makes me think about

349
00:17:28,659 --> 00:17:30,992
accounting education and people in schools.

350
00:17:30,992 --> 00:17:34,400
And I know that ChatGPT
had created another tool

351
00:17:34,400 --> 00:17:37,492
for professors to use, to check in

352
00:17:37,492 --> 00:17:39,090
against plagiarism and stuff like that.

353
00:17:39,090 --> 00:17:42,559
But how can this be used
in an accounting education?

354
00:17:42,559 --> 00:17:44,919
Because the people, the kids,
that are coming up,

355
00:17:44,919 --> 00:17:47,150
they're more tech savvy
than folks who are older,

356
00:17:47,150 --> 00:17:49,860
and they're going to continue
to be more and more savvy.

357
00:17:49,860 --> 00:17:53,492
But how can we best use this
as we train up the next generation?

358
00:17:53,992 --> 00:17:58,580
– Well, I'll tell you, this is not
only changing the world of work,

359
00:17:58,580 --> 00:18:00,420
it's also changing the world of education.

360
00:18:00,420 --> 00:18:02,260
We need to change as educators.

361
00:18:02,260 --> 00:18:04,020
We need to level up.

362
00:18:04,020 --> 00:18:06,890
We keep talking about critical thinking.

363
00:18:06,890 --> 00:18:09,190
That critical thinking is a powerful environment

364
00:18:09,190 --> 00:18:12,169
that we need to help our
students take advantage of.

365
00:18:12,169 --> 00:18:15,992
But it's even more important now
with the use of these AI tools.

366
00:18:15,992 --> 00:18:19,400
Because when they ask
a question, well, students,

367
00:18:19,400 --> 00:18:21,820
and I hate to stereotype any student,

368
00:18:21,820 --> 00:18:25,658
but they don't have the bandwidth
nor the base of knowledge

369
00:18:25,658 --> 00:18:28,059
that the experts and 
the professionals have.

370
00:18:28,059 --> 00:18:29,860
So they're going to take a look
at some of this technology

371
00:18:29,860 --> 00:18:34,440
and trust it a little more blindly
than you or I would, probably, like.

372
00:18:34,440 --> 00:18:37,325
So they are exposed to it,
they are using it.

373
00:18:37,440 --> 00:18:39,460
I've surveyed three classes recently.

374
00:18:39,460 --> 00:18:41,950
One over three quarters were using it.

375
00:18:41,950 --> 00:18:44,325
Another about half, a little
over a half we're using it.

376
00:18:44,325 --> 00:18:46,059
And a third under a quarter we're using it.

377
00:18:46,059 --> 00:18:47,491
Which means they're using it.

378
00:18:47,491 --> 00:18:49,960
The key is, are faculty using it?

379
00:18:49,960 --> 00:18:51,510
Are the educators using it?

380
00:18:51,510 --> 00:18:55,270
And when we do, we realize
they're going to take home exam

381
00:18:55,270 --> 00:18:56,491
and they're going to play with it, look it,

382
00:18:56,491 --> 00:18:58,250
and say, "Oh, great, I get the answer."

383
00:18:58,250 --> 00:18:59,960
But I will share, I've done two exams,

384
00:18:59,960 --> 00:19:02,080
I call them "You're the auditor exams."

385
00:19:02,080 --> 00:19:04,991
And I actually ask a question,
multiple choice.

386
00:19:04,991 --> 00:19:08,825
I give it the AI answer
that ChatGPT generated,

387
00:19:08,825 --> 00:19:10,220
and then I give it three alternatives.

388
00:19:10,220 --> 00:19:12,140
So this is the new multiple choice format.

389
00:19:12,140 --> 00:19:13,325
So what was the result?

390
00:19:13,325 --> 00:19:17,991
Randomly, these two exams, it was
about 52% that ChatGPT was right.

391
00:19:18,100 --> 00:19:22,158
So 20 out of 39 right, 19 out of 39 wrong.

392
00:19:22,158 --> 00:19:24,950
I told my students, "You want
to get a 50 on this exam,

393
00:19:24,950 --> 00:19:28,580
just circle A for every one of these
answers and you're halfway there.

394
00:19:28,580 --> 00:19:30,324
But if you want to get a better grade.

395
00:19:30,324 --> 00:19:32,360
You're probably going to
want to really do the problem,

396
00:19:32,360 --> 00:19:35,070
do the question, and evaluate for yourself."

397
00:19:35,070 --> 00:19:39,510
But they have access
to the post of ChatGPT.

398
00:19:39,510 --> 00:19:42,450
We need to embrace that, and use that,

399
00:19:42,450 --> 00:19:45,991
and apply that to teach them
how the rights and the wrongs, 

400
00:19:45,991 --> 00:19:48,824
the ethical use of this tool.

401
00:19:48,824 --> 00:19:52,158
– Definitely it is a challenge
because you think about

402
00:19:52,158 --> 00:19:55,158
we're training students
to go into the workforce.

403
00:19:55,158 --> 00:19:59,991
Definitely the workforce wants more
efficient and productive workers,

404
00:19:59,991 --> 00:20:04,730
and this tool can definitely
provide that or facilitate that.

405
00:20:04,730 --> 00:20:06,780
So you want to expose students to it

406
00:20:06,780 --> 00:20:08,980
because, eventually, the workforce

407
00:20:08,980 --> 00:20:12,920
is going to demand it, for greater output.

408
00:20:12,920 --> 00:20:14,824
So that's the big challenge.

409
00:20:14,824 --> 00:20:18,299
And I think the other challenge
educators have been facing,

410
00:20:18,299 --> 00:20:20,657
is it's been changing so much.

411
00:20:20,657 --> 00:20:23,657
And we're getting a little
breather right now,

412
00:20:23,657 --> 00:20:27,991
between the 4.0 and the GPT-5.

413
00:20:27,991 --> 00:20:31,491
Because you think about it,
we had the rollout of the 3.5,

414
00:20:31,491 --> 00:20:35,940
then the 3.5 Plus, then the 4.0.

415
00:20:35,940 --> 00:20:38,700
And really, there was a big jump

416
00:20:38,700 --> 00:20:43,491
between the very first rollout
in November 30th, the 3.5,

417
00:20:43,491 --> 00:20:47,059
to the 4.0, today, and we
have to maneuver and adjust.

418
00:20:47,059 --> 00:20:54,310
So we can, at least, set some sort of
baseline, right now, to catch up.

419
00:20:54,310 --> 00:20:58,940
– I'm in the field of education,
adult education, as well,

420
00:20:58,940 --> 00:21:01,157
and it's interesting when I talk to colleagues.

421
00:21:01,157 --> 00:21:02,760
I was talking to a colleague of mine

422
00:21:02,760 --> 00:21:05,669
and he said, "Well, yes,
I was doing a three-day seminar

423
00:21:05,669 --> 00:21:08,324
for the internal organization
and I used ChatGPT

424
00:21:08,324 --> 00:21:11,990
to create my beginning starting point,
and then I adjusted it from there."

425
00:21:11,990 --> 00:21:15,330
So, like you said, Scott, educators
need to really jump on this.

426
00:21:15,330 --> 00:21:18,360
Because it could be people who
are professionals can utilize it

427
00:21:18,360 --> 00:21:21,990
to say, "Hey, I'm going to
create an outline using ChatGPT

428
00:21:21,990 --> 00:21:24,157
if I can put all this material in there."

429
00:21:24,157 --> 00:21:29,490
But then if all of us, professionals,
start to do that, are we losing

430
00:21:29,490 --> 00:21:31,823
the ability to create these
things on our own.

431
00:21:31,823 --> 00:21:35,559
– Well, two factors,
one is in the career space.

432
00:21:35,559 --> 00:21:37,710
Mfon brought a great point on employers

433
00:21:37,710 --> 00:21:39,190
are expecting you to have this skill.

434
00:21:39,190 --> 00:21:40,657
– Yes.
– I saw a survey

435
00:21:40,657 --> 00:21:44,490
that over 90% of employers
want to see that as a tool 

436
00:21:44,490 --> 00:21:47,157
you've used, experienced,
and have some knowledge of,

437
00:21:47,157 --> 00:21:49,450
even more so than blockchain these days.

438
00:21:49,450 --> 00:21:53,150
But the other side is being able to apply,

439
00:21:53,150 --> 00:21:54,990
and as you were just talking about

440
00:21:54,990 --> 00:21:58,400
the tools, you can use it
for so many things.

441
00:21:58,400 --> 00:22:01,490
You can use it to summarize;
"Here is my LinkedIn URL,

442
00:22:01,490 --> 00:22:03,490
give me a summary of who
I'm going to be talking to."

443
00:22:03,490 --> 00:22:06,070
"Here's an article; I don't have
time to read this six pages.

444
00:22:06,070 --> 00:22:08,000
Give me a summary of
what this is all about."

445
00:22:08,000 --> 00:22:10,323
And you can use those things,
and it's, usually, pretty good

446
00:22:10,323 --> 00:22:12,360
and pretty accurate in reflecting that.

447
00:22:12,360 --> 00:22:15,823
And then you say, "Give me
the ten-top points, in bullet points."

448
00:22:15,823 --> 00:22:20,530
Then go ahead, "I need to write
my own blog, and my own post.

449
00:22:20,530 --> 00:22:23,130
I need to set up,
give me a two-week schedule

450
00:22:23,130 --> 00:22:26,156
to implement this program, which
is going to include these steps."

451
00:22:26,156 --> 00:22:28,630
Or, "First of all, tell me the steps.

452
00:22:28,630 --> 00:22:31,156
Then make me a two-week
schedule or a 30-day schedule."

453
00:22:31,156 --> 00:22:33,823
"I'm on a diet, I'm traveling, give me a tour.

454
00:22:33,823 --> 00:22:35,700
How about some restaurants?"

455
00:22:35,700 --> 00:22:39,750
Back to the hallucination,
though, it gets names wrong.

456
00:22:39,750 --> 00:22:45,656
I actually made a list of the 50 CPA
associations, across the country.

457
00:22:45,656 --> 00:22:48,656
The societies' CPAs, I said,
"Give me the executive director,

458
00:22:48,656 --> 00:22:53,156
their email, their address,
their phone, and their abbreviation."

459
00:22:53,156 --> 00:22:56,730
It got every executive director, or CEO, wrong.

460
00:22:56,730 --> 00:23:01,230
It got every email address for
those CEOs, obviously, wrong.

461
00:23:01,230 --> 00:23:01,823
It made them up.

462
00:23:01,823 --> 00:23:04,323
It made up names, but it sounds so good.

463
00:23:04,323 --> 00:23:07,220
I looked at it and said, "Oh, this is cool."

464
00:23:07,220 --> 00:23:09,823
And then I realized, "But South Carolina,

465
00:23:09,823 --> 00:23:12,540
and Massachusetts, Wisconsin,
I know these guys.

466
00:23:12,540 --> 00:23:15,130
I've never heard of these
people, who the heck are they?"

467
00:23:15,130 --> 00:23:18,120
And the same thing for
education journal articles.

468
00:23:18,120 --> 00:23:20,823
Book titles, it makes up book names,

469
00:23:20,823 --> 00:23:23,690
like, "Give me a list of the top 25
books in the career space."

470
00:23:23,690 --> 00:23:25,529
If I'm looking for this kind of role.

471
00:23:25,529 --> 00:23:27,989
And it gave me 15 or 20 that
were actually pretty good

472
00:23:27,989 --> 00:23:30,190
and pretty well recognized,
and three or four,

473
00:23:30,190 --> 00:23:31,620
I said, "I've never heard of these."

474
00:23:31,620 --> 00:23:34,309
And the reason was they didn't exist.

475
00:23:34,309 --> 00:23:35,490
So you look at that and start

476
00:23:35,490 --> 00:23:39,322
saying, "Okay, it's got good stuff,
but it's got a balance."

477
00:23:39,822 --> 00:23:45,880
– Yes, but I think as that
reliability and the focus on that,

478
00:23:45,880 --> 00:23:50,489
on ending that hallucination,
as far as the education portion.

479
00:23:50,489 --> 00:23:52,656
There's going to be way more value
and emphasis on critical thinking

480
00:23:54,656 --> 00:23:59,600
and the problem solving skills,
and not using that as...

481
00:23:59,600 --> 00:24:01,989
So I think it'll shift even more.

482
00:24:02,322 --> 00:24:05,656
– The only constant is change,
and you're right about that.

483
00:24:05,656 --> 00:24:09,822
Those exams that I told
had a roughly 46%, 52%,

484
00:24:09,822 --> 00:24:13,210
depending on the exam, was a 3.5.

485
00:24:13,210 --> 00:24:17,989
Jumping to 4.0, we're over 80%,
so it's improving, too.

486
00:24:17,989 --> 00:24:20,220
I discovered this in December
I said, "Okay, I've got an exam,

487
00:24:20,220 --> 00:24:21,850
let me play with it and see what it does.

488
00:24:21,850 --> 00:24:24,322
The first five out of six
questions, it got right.

489
00:24:24,322 --> 00:24:26,655
And I said, "Oh, my students
are going to cheat like mag dogs,

490
00:24:26,655 --> 00:24:29,489
and I can't give a take-home
exam ever again."

491
00:24:29,489 --> 00:24:32,450
But the next six out of seven
questions, it got wrong.

492
00:24:32,450 --> 00:24:33,822
And then I was more worried

493
00:24:33,822 --> 00:24:36,489
because, again, I know how
trusting students can be

494
00:24:36,489 --> 00:24:37,655
when they look at the logical,

495
00:24:37,655 --> 00:24:41,840
the good English, the nice flow,
and then get a wrong answer.

496
00:24:41,840 --> 00:24:45,489
But they would trust it because
of the proper English and the flow.

497
00:24:45,489 --> 00:24:47,230
– So that's a great example of how

498
00:24:47,230 --> 00:24:49,470
you can incorporate it into your classroom.

499
00:24:49,470 --> 00:24:52,489
Are there other ways you can
integrate that or similar tools

500
00:24:52,489 --> 00:24:55,000
into the classroom,
as you were building this?

501
00:24:55,322 --> 00:24:59,155
– I'm using it daily, in terms of asking
a question for the day kind of thing, 

502
00:24:59,155 --> 00:25:02,140
and that response, I actually, grade it.

503
00:25:02,140 --> 00:25:04,440
I discuss it with my students,
and then they grade it.

504
00:25:04,440 --> 00:25:09,488
And in three different classes, in the
same day, once I got a B+ for one,

505
00:25:09,559 --> 00:25:13,155
I got a D for another,
and I got a CC+ on a third.

506
00:25:13,155 --> 00:25:15,110
So I'm an academic, I'll grade them.

507
00:25:15,110 --> 00:25:18,150
Then we show what was wrong,
what the shortcomings are.

508
00:25:18,150 --> 00:25:21,655
But every time you get a different
answer, and it's not always improving.

509
00:25:21,655 --> 00:25:23,488
It's not stepping up to say,
okay, this first time,

510
00:25:23,488 --> 00:25:28,650
I asked it this, next time that,
it depends on the word choices.

511
00:25:28,650 --> 00:25:30,155
We're going back to the beginning.

512
00:25:30,155 --> 00:25:32,960
"Ah, this word sounds
good after the next word."

513
00:25:32,960 --> 00:25:34,155
And that's the flow.

514
00:25:34,155 --> 00:25:35,910
I once asked it the question,

515
00:25:35,910 --> 00:25:39,321
"So when did the dragons
defeat the Roman Empire?"

516
00:25:39,321 --> 00:25:42,539
And it said, "In 650 BCE, King so and so,

517
00:25:42,539 --> 00:25:44,988
and the dragons defeated
the Roman Empire.

518
00:25:44,988 --> 00:25:47,321
But 200 years later,
the Romans fought back

519
00:25:47,321 --> 00:25:49,988
and were restored to order."
Whatever it was.

520
00:25:49,988 --> 00:25:51,929
I couldn't get that answer again, by the way.

521
00:25:51,929 --> 00:25:55,539
I've been in there since, trying to
ask the same or similar question.

522
00:25:55,539 --> 00:25:59,929
And it says, "But dragons are
mythical creatures, they don't exist."

523
00:25:59,929 --> 00:26:03,155
So it does learn, but it also can give you

524
00:26:03,155 --> 00:26:04,988
some pretty far-out answers.

525
00:26:05,321 --> 00:26:07,890
– Yes, it does, and as educators,

526
00:26:07,890 --> 00:26:11,488
we need to expose our
students to it, talk about it.

527
00:26:11,488 --> 00:26:13,779
We can't really bury our heads in the sand

528
00:26:13,779 --> 00:26:17,909
and pretend like, "You know what,
this isn't here, it's not coming."

529
00:26:17,909 --> 00:26:21,190
They are using it, and it's important

530
00:26:21,190 --> 00:26:24,321
to, at least, understand how they're using it.

531
00:26:24,321 --> 00:26:27,529
Understand what type of
access they have to it.

532
00:26:27,529 --> 00:26:29,488
Because I survey my students;

533
00:26:29,488 --> 00:26:32,830
I have some students
who have the free version,

534
00:26:32,830 --> 00:26:34,600
and they've tried it a few times.

535
00:26:34,600 --> 00:26:37,590
I have other students
that have the paid version

536
00:26:37,590 --> 00:26:42,240
and they are using it every day,
diligently, and they let me know.

537
00:26:42,240 --> 00:26:45,679
So it's important to understand
that and get a gauge on it,

538
00:26:45,679 --> 00:26:51,154
and then dive into it and use it
because it's not going away.

539
00:26:51,154 --> 00:26:52,821
It is not going to go away.

540
00:26:52,821 --> 00:26:55,321
– And it really starts back
at secondary education.

541
00:26:55,321 --> 00:26:56,988
I mean, the State
of New York has banned it.

542
00:26:56,988 --> 00:26:58,988
Can't have it on the
Chromebooks, can't access it.

543
00:26:58,988 --> 00:27:02,060
The City of Baltimore looking
at it saying "No, can't do it."

544
00:27:02,060 --> 00:27:03,321
The City of Seattle.

545
00:27:03,321 --> 00:27:04,880
But what's that telling our students?

546
00:27:04,880 --> 00:27:06,640
And what's that telling our environment?

547
00:27:06,640 --> 00:27:08,640
And what's that going to do for graduates?

548
00:27:08,640 --> 00:27:09,821
When the employers are saying,

549
00:27:09,821 --> 00:27:12,290
"We want folks with experience,
even if they're not college graduates,

550
00:27:12,290 --> 00:27:13,500
even high school graduates.

551
00:27:13,500 --> 00:27:15,154
We want them to have some experience."

552
00:27:15,154 --> 00:27:19,179
So the haves and the have not
barrier is going to get wider

553
00:27:19,179 --> 00:27:21,487
because students that can't
get it on their school computer

554
00:27:21,487 --> 00:27:24,987
can go home, "Mom or dad can
I use your computer for school?"

555
00:27:24,987 --> 00:27:26,970
Who's going to deny them?

556
00:27:26,970 --> 00:27:29,340
But the students, I'll call the have nots,

557
00:27:29,340 --> 00:27:32,270
that don't have a parent with
Internet access or a computer,

558
00:27:32,270 --> 00:27:36,220
and are stuck with their school
computer, now they can't access it.

559
00:27:36,220 --> 00:27:37,654
So what happens at graduation?

560
00:27:37,654 --> 00:27:40,160
We have the haves that
played with it, used it,

561
00:27:40,160 --> 00:27:41,321
even though they banned it.

562
00:27:41,321 --> 00:27:44,710
And the have nots that don't
have that skill set or level,

563
00:27:44,710 --> 00:27:46,240
or they both go to college and, again,

564
00:27:46,240 --> 00:27:48,987
there's that still gap coming into college.

565
00:27:48,987 --> 00:27:50,320
So our work's cut out for us.

566
00:27:50,320 --> 00:27:52,910
But Mfon is so right about not being able

567
00:27:52,910 --> 00:27:54,360
to bury our head in the sand.

568
00:27:54,360 --> 00:27:58,820
We need to embrace it, use it, apply it,
and help our students do the same.

569
00:27:58,929 --> 00:28:03,600
– And that's a good point, because
with more penetration of ChatGPT

570
00:28:03,600 --> 00:28:06,020
and other platforms like it,

571
00:28:06,020 --> 00:28:09,720
there will be that, I guess,
you can call it the AI gap.

572
00:28:09,720 --> 00:28:11,390
So you'll start to see there'll be a gap

573
00:28:11,390 --> 00:28:15,559
between those who are
using it or have exposure to it,

574
00:28:15,559 --> 00:28:17,154
and those who do not.

575
00:28:17,154 --> 00:28:21,154
– I'll quote you on that AI gap, for certain.

576
00:28:21,154 --> 00:28:24,320
– I was reading an article,
I saw an article yesterday,

577
00:28:24,320 --> 00:28:26,860
I think, it was on CNBC or
one of those things they got.

578
00:28:26,860 --> 00:28:28,653
Somebody was quoting it and linked to it,

579
00:28:28,653 --> 00:28:31,710
and it was listing this very
large number of organizations,

580
00:28:31,710 --> 00:28:37,320
that are starting to look for ChatGPT
as experience on resumes even now.

581
00:28:37,380 --> 00:28:40,429
And it's not just saying,
"I know about ChatGPT."

582
00:28:40,429 --> 00:28:42,520
But what can you do with it?

583
00:28:42,520 --> 00:28:44,653
And being able to express
what you can do with it,

584
00:28:44,653 --> 00:28:48,153
on your resume, that's a
game changer right there.

585
00:28:48,153 --> 00:28:49,970
– There are a lot of HR folks fearing

586
00:28:49,970 --> 00:28:52,799
and saying, "Well, if they use it
to write a cover letter,

587
00:28:52,799 --> 00:28:54,153
how can I tell if they used it?"

588
00:28:54,153 --> 00:28:56,820
Well, actually, if they use it,
more power to them.

589
00:28:56,820 --> 00:29:00,490
They're, actually, applying
the technology to something.

590
00:29:00,490 --> 00:29:02,320
And then they say, "Well, we can't differentiate."

591
00:29:02,320 --> 00:29:04,653
Well, maybe you don't want to
because everyone's going to be able

592
00:29:04,653 --> 00:29:05,950
to have great cover letters.

593
00:29:05,950 --> 00:29:08,986
Now we got to look deep at
something different, maybe content, 

594
00:29:08,986 --> 00:29:13,820
maybe certifications, maybe the
ability to understand and integrate.

595
00:29:13,820 --> 00:29:16,070
But that prompt engineering
is alive and well,

596
00:29:16,070 --> 00:29:18,986
and we really need to embrace that, too.

597
00:29:18,986 --> 00:29:21,669
– So, as we're wrapping up the conversation,

598
00:29:21,669 --> 00:29:24,190
as we look to the future.

599
00:29:24,190 --> 00:29:27,460
What can we do as practitioners in the space?

600
00:29:27,460 --> 00:29:29,440
We've talked a lot about educators.

601
00:29:29,440 --> 00:29:31,153
What can we do, as we move forward?

602
00:29:31,153 --> 00:29:34,940
And what are some steps
we can take as takeaways?

603
00:29:34,940 --> 00:29:37,019
– I would say the, big one, as a practitioner,

604
00:29:37,019 --> 00:29:40,059
get comfortable with being uncomfortable.

605
00:29:40,059 --> 00:29:45,360
And you have to have that life-long
learning mindset, at this point.

606
00:29:45,360 --> 00:29:51,779
And dive in and use the
technology as much as you can,

607
00:29:51,779 --> 00:29:54,319
and learn as much as you can about it

608
00:29:54,319 --> 00:29:57,039
because it's changing, it's growing.

609
00:29:57,039 --> 00:30:02,409
You've got ChatGPT, you've got
Google's Bard, which is developing.

610
00:30:02,409 --> 00:30:04,240
You've got Caktus AI.

611
00:30:04,240 --> 00:30:07,990
So you have so many of
these various platforms,

612
00:30:07,990 --> 00:30:10,860
and they're going to be more
and more widely adopted.

613
00:30:10,860 --> 00:30:14,653
So understanding how they work,
and where they're going,

614
00:30:14,653 --> 00:30:19,190
and how they apply to your
practice, I think is very important.

615
00:30:19,190 --> 00:30:22,319
– And most of us have been using
AI whether we realize it or not.

616
00:30:22,319 --> 00:30:25,100
You look at Alexa, you look at Siri,

617
00:30:25,100 --> 00:30:27,940
and you look at Netflix, they've
been using AI for a while,

618
00:30:27,940 --> 00:30:30,100
that means we've been
using it for a while.

619
00:30:30,100 --> 00:30:32,900
But I, wholeheartedly, agree
that we need to embrace it.

620
00:30:32,900 --> 00:30:36,200
Because, frankly, our clients and
customers are going to be using it.

621
00:30:36,200 --> 00:30:38,220
Our staffs are going to be using it.

622
00:30:38,220 --> 00:30:40,019
Our kids are going to be using it.

623
00:30:40,019 --> 00:30:41,519
Owners need to be using it.

624
00:30:41,519 --> 00:30:43,819
We need to get comfortable
with it, appreciate it,

625
00:30:43,819 --> 00:30:46,986
and take advantage of what
it can do, it can magnify.

626
00:30:46,986 --> 00:30:49,350
It's just like RPA, Robotic
Process Automation,

627
00:30:49,350 --> 00:30:50,929
it can take a three-week process

628
00:30:50,929 --> 00:30:53,486
and complete it in two hours, cool stuff.

629
00:30:53,486 --> 00:30:54,819
But so can AI.

630
00:30:54,819 --> 00:30:56,200
– Yes, and if you think about it,

631
00:30:56,200 --> 00:31:01,830
if you have a business and your
competitor is doing more with less,

632
00:31:01,830 --> 00:31:04,152
they can outpace you, potentially.

633
00:31:04,152 --> 00:31:06,652
– And I want to clarify the job challenge.

634
00:31:06,652 --> 00:31:07,710
There was a study, out there,

635
00:31:07,710 --> 00:31:10,152
that said 85 million jobs will be eliminated,

636
00:31:10,152 --> 00:31:13,679
The World Economic Forum,
put that out, by 2025.

637
00:31:13,679 --> 00:31:16,319
And they said 97 million will be created.

638
00:31:16,319 --> 00:31:18,519
To me, that's a net gain of 12 million.

639
00:31:18,519 --> 00:31:20,319
And think of the profession, 100 years ago, 

640
00:31:20,319 --> 00:31:22,319
we had 30 accountants
for a 100-person company.

641
00:31:22,319 --> 00:31:24,840
Then we had ten accountants
for a 100-person company.

642
00:31:24,840 --> 00:31:26,950
Now we have one and a half or two accountants

643
00:31:26,950 --> 00:31:28,539
for a 100-person company.

644
00:31:28,539 --> 00:31:31,985
Does that mean we have a bunch of
out of work, unemployed accountants?

645
00:31:31,985 --> 00:31:34,000
Well, last I heard there was a shortage.

646
00:31:34,000 --> 00:31:36,330
So there really is a need.

647
00:31:36,330 --> 00:31:40,000
But it gives an opportunity for
accountants to do higher level stuff.

648
00:31:40,000 --> 00:31:43,985
To enter the C-suite, to be able to
help make decisions and in process.

649
00:31:43,985 --> 00:31:46,819
So learn the tools, take
advantage of the tools.

650
00:31:46,819 --> 00:31:50,985
And, as we said before, it's a
springboard for a lot of opportunities.

651
00:31:51,319 --> 00:31:52,700
– It definitely is.

652
00:31:52,700 --> 00:31:55,159
And I know we could keep talking
about this for a long time.

653
00:31:55,159 --> 00:31:56,990
But I'm going to promise our listeners

654
00:31:56,990 --> 00:32:00,485
that I'll have these two guys
back on, in the future.

655
00:32:00,485 --> 00:32:02,818
Because I know, probably, a year
from now, six months from now, 

656
00:32:02,818 --> 00:32:04,818
this conversation will be
completely different.

657
00:32:04,818 --> 00:32:07,080
And, so, if they're willing, we'll do that.

658
00:32:07,080 --> 00:32:09,985
Thank you both for coming on today,
it's been a great conversation.

659
00:32:09,985 --> 00:32:11,652
– Absolutely, thank you for having us.

660
00:32:11,652 --> 00:32:13,318
– It's been an honor, much appreciated.

661
00:32:13,318 --> 00:32:15,485
< Outro >

662
00:32:15,485 --> 00:32:18,318
– This has been Count Me In,
IMA's podcast.

663
00:32:18,318 --> 00:32:21,152
Providing you with the latest
perspectives of thought leaders

664
00:32:21,152 --> 00:32:23,152
from the accounting and finance profession.

665
00:32:23,152 --> 00:32:25,818
If you like what you heard,
and you'd like to be counted in,

666
00:32:25,818 --> 00:32:28,152
for more relevant accounting
and finance education,

667
00:32:28,152 --> 00:32:34,152
visit IMA's website at www.imanet.org.