WEBVTT NOTE This file was generated by Descript 00:00:05.000 --> 00:00:09.750 Raph: /Hey folks, and welcome to this latest episode of the Small Tech Podcast. 00:00:09.800 --> 00:00:12.330 Today we have another wonderful guest. 00:00:12.460 --> 00:00:18.143 She is the founder and chief creative officer of Tiny Souls, a media 00:00:18.143 --> 00:00:22.673 company that creates values based children's content and parenting 00:00:22.673 --> 00:00:24.723 resources for early childhood. 00:00:24.753 --> 00:00:27.213 She is Shadi Toloui-Wallace. 00:00:27.443 --> 00:00:27.913 Hey, Shadi. 00:00:27.985 --> 00:00:29.305 Shadi: Hi, thanks for having 00:00:29.453 --> 00:00:30.193 Raph: How's it going? 00:00:30.775 --> 00:00:31.235 Shadi: Love it. 00:00:31.275 --> 00:00:31.575 Just 00:00:31.585 --> 00:00:33.925 in my kid's playroom where it's quiet 00:00:34.648 --> 00:00:34.978 Raph: Yep. 00:00:35.028 --> 00:00:35.238 That 00:00:35.238 --> 00:00:42.598 seems appropriate hahaha so yeah, I'm curious, to learn more about Tiny Souls. 00:00:42.598 --> 00:00:44.168 What is it that you do? 00:00:44.195 --> 00:00:45.065 Shadi: What do you want to know? 00:00:45.145 --> 00:00:45.835 Beyond what I do 00:00:46.305 --> 00:00:46.765 Yeah, 00:00:46.893 --> 00:00:49.293 Raph: We'll start off with your high level pitch. 00:00:49.303 --> 00:00:50.483 What is Tiny Souls? 00:00:50.495 --> 00:00:53.925 Shadi: You just said it in the intro, it's a values based media company. 00:00:53.935 --> 00:00:58.625 And so we create content for children and their families and educators. 00:00:59.005 --> 00:01:01.985 The children's content is predominantly media based. 00:01:01.985 --> 00:01:05.435 We have an animation series, we have music we have activities all 00:01:05.435 --> 00:01:11.070 surrounded on, or based on character themes, social emotional learning so 00:01:11.070 --> 00:01:15.470 we focus on patience, perseverance, generosity, love, kindness, all the 00:01:15.470 --> 00:01:17.030 things that you want your children to be. 00:01:17.430 --> 00:01:20.310 And we offer co experience models. 00:01:20.310 --> 00:01:21.130 So we have those. 00:01:21.345 --> 00:01:24.835 Those, that content for children, but then also for the caregivers we 00:01:24.855 --> 00:01:30.725 provide tools and resources created by child developmental experts that 00:01:30.725 --> 00:01:34.005 help foster and nurture these values and characteristics in their children. 00:01:34.025 --> 00:01:39.765 So, it's a two fold, we offer, two fold In terms of focusing on both parents 00:01:40.035 --> 00:01:44.285 and, or care giver and children that wasn't really a great pitch, but I 00:01:44.285 --> 00:01:47.185 did my pitch was said by you, so yeah, 00:01:47.235 --> 00:01:48.505 that's basically it. 00:01:49.663 --> 00:01:53.963 Raph: I, it's, yeah, I love to, it's the, instead of the 00:01:53.963 --> 00:01:55.923 five second pitch, it's the 15 00:01:56.105 --> 00:01:57.745 Shadi: like, how many floors do we have? 00:01:57.785 --> 00:01:58.895 Do we have 37 floors? 00:01:59.195 --> 00:02:02.205 But essentially all of the parent resources are available on an 00:02:02.215 --> 00:02:04.065 iOS, Android app and a web app. 00:02:04.425 --> 00:02:07.915 And then the children's content is accessible on streaming platforms. 00:02:09.063 --> 00:02:09.533 Raph: Cool. 00:02:09.893 --> 00:02:12.063 That, that sounds really cool. 00:02:12.093 --> 00:02:16.153 And I'm curious how, why, how did you end up here? 00:02:16.223 --> 00:02:20.813 Like why this company, but also how did you end up there 00:02:20.833 --> 00:02:21.123 as 00:02:21.145 --> 00:02:21.225 Shadi: a. 00:02:21.225 --> 00:02:21.395 good 00:02:21.603 --> 00:02:22.033 Raph: on a. 00:02:22.518 --> 00:02:23.588 Your personal journey. 00:02:23.635 --> 00:02:24.125 Shadi: Yeah. 00:02:24.125 --> 00:02:25.945 So I was a touring musician. 00:02:25.975 --> 00:02:28.605 I toured for most of the decade. 00:02:28.668 --> 00:02:29.088 Raph: super 00:02:29.335 --> 00:02:29.475 Shadi: Yeah. 00:02:29.705 --> 00:02:32.715 And I played solo, I played in bands. 00:02:32.745 --> 00:02:34.165 And then I got married. 00:02:34.175 --> 00:02:35.325 And I was trying to think about how this. 00:02:36.005 --> 00:02:38.765 Be coherent with wanting to have a family one day. 00:02:38.775 --> 00:02:41.315 And I struggled to imagine what that would look like. 00:02:41.315 --> 00:02:45.395 I didn't have a lot of living examples around me and so I started to pivot a 00:02:45.395 --> 00:02:48.985 little bit this idea of creating content for children had always been there. 00:02:48.995 --> 00:02:51.855 Had a lot of friends that were going into parenthood and just saying Shadi, there's 00:02:52.335 --> 00:02:57.365 nothing out there that is like meaningful and uplifting and it's all just garbage, 00:02:57.375 --> 00:03:01.595 which I started looking into it and I was like, Oh my God, it is like there's, we're 00:03:01.825 --> 00:03:06.915 baby burrito, baby shark, like everything for early childhood was just like nursery 00:03:06.915 --> 00:03:08.815 rhymes that are they're very outdated. 00:03:08.895 --> 00:03:11.645 A lot of them have pagan, like weird pagan stuff that we 00:03:11.645 --> 00:03:13.335 don't like talk about anymore. 00:03:13.415 --> 00:03:16.975 And then it was a lot of Rafi and Red Grammar, like people like that really 00:03:17.025 --> 00:03:20.225 brought a lot of like kids quality content, but that was like the 80s. 00:03:20.245 --> 00:03:22.715 And then since then, it's just been like, how do we entertain? 00:03:22.715 --> 00:03:26.035 How do we keep these children engaged so that they don't bother their parents? 00:03:26.500 --> 00:03:29.670 And, but it wasn't, it had no substance in my view. 00:03:30.070 --> 00:03:33.270 And so I started to think about as an artist, how can I contribute to the space? 00:03:33.270 --> 00:03:34.270 How can I elevate it? 00:03:34.300 --> 00:03:35.340 How can I uplift it? 00:03:35.690 --> 00:03:39.740 But then corresponding to that, like parallel to that, how do we 00:03:39.740 --> 00:03:43.000 also give parents the resources and tools to then have a conversation 00:03:43.010 --> 00:03:44.870 about equity and justice? 00:03:44.920 --> 00:03:48.650 Children start to understand what is fair and unfair from a very young age. 00:03:49.345 --> 00:03:50.775 How are we explaining that? 00:03:51.055 --> 00:03:54.525 And how are we engaging with them so that they leave with a little bit more 00:03:54.525 --> 00:03:58.165 of an understanding of what equity looks like, and what patience looks like. 00:03:58.435 --> 00:04:01.835 And media, music, especially being my background, that was an area 00:04:01.835 --> 00:04:03.305 that I could really contribute in. 00:04:03.325 --> 00:04:05.580 So, I started writing these songs. 00:04:05.580 --> 00:04:08.930 I started creating materials corresponding questions to these songs that I 00:04:08.930 --> 00:04:13.500 was writing about patience, about perseverance, about justice, courage. 00:04:13.830 --> 00:04:17.360 And then I started creating these activities because, one 00:04:17.360 --> 00:04:19.830 thing led to another and we're in the middle of a pandemic. 00:04:19.850 --> 00:04:21.200 My tours are being canceled. 00:04:21.200 --> 00:04:22.200 I'm stuck at home. 00:04:22.560 --> 00:04:25.400 I'm running this podcast past part time, but then I also have 00:04:25.400 --> 00:04:28.260 this free time now and a lot of time on my own with my husband. 00:04:28.510 --> 00:04:28.790 I'm just. 00:04:29.080 --> 00:04:31.330 Pouring it into this idea called Tiny Souls. 00:04:31.690 --> 00:04:35.790 And then I started to think about like activities and resources to 00:04:35.790 --> 00:04:38.850 keep parents and children engaged that are also meaningful and aligned 00:04:38.850 --> 00:04:40.290 with these songs that I was writing. 00:04:40.730 --> 00:04:44.550 And then I'm sending these ideas off to friends of mine getting their feedback, 00:04:44.580 --> 00:04:47.640 sending them, songs that I've written, getting their kids to listen to it. 00:04:47.980 --> 00:04:53.640 And then lo and behold, my husband becomes unemployed during the pandemic, his 00:04:53.890 --> 00:04:56.200 company got sold and they gave him an out. 00:04:56.550 --> 00:04:58.390 And so he's a software engineer. 00:04:58.400 --> 00:05:01.930 And so I thought, why don't we package all of this content that I've created. 00:05:02.360 --> 00:05:04.690 into a, an app. 00:05:04.760 --> 00:05:07.640 And so he custom built an app for Tiny Souls. 00:05:08.100 --> 00:05:10.580 He ended up getting a job six months later, but then it was like 00:05:10.580 --> 00:05:12.840 weekends, evenings, long weekends. 00:05:13.200 --> 00:05:15.900 By that point we had a one, one and a half year old. 00:05:16.240 --> 00:05:19.230 But this idea of Tiny Souls was like generating interest. 00:05:19.440 --> 00:05:21.690 People were liking what they're seeing about it. 00:05:22.030 --> 00:05:24.730 And it's all very modest marketing. 00:05:24.780 --> 00:05:28.060 Just stuff that I, would put together myself or with the help of some friends. 00:05:28.600 --> 00:05:30.550 I had some friends that had UX experience. 00:05:30.550 --> 00:05:31.490 They're helping with that. 00:05:31.550 --> 00:05:32.570 Graphic design experience. 00:05:32.570 --> 00:05:33.500 They're helping me with that. 00:05:33.820 --> 00:05:37.280 I'm working with a friend of mine who's a producer and he's producing these songs. 00:05:37.280 --> 00:05:37.745 I think. 00:05:37.895 --> 00:05:41.115 By the time we hit two years, I'd have written 30 songs that 00:05:41.115 --> 00:05:42.515 were all available on the app. 00:05:43.285 --> 00:05:47.825 So we had this idea that was this nascent idea of this resource that would 00:05:47.835 --> 00:05:49.565 be available to parents on this app. 00:05:51.330 --> 00:05:55.570 I, I had this hope or this wish that it would grow into something that could 00:05:55.570 --> 00:06:01.370 really benefit educators, grandparents, nannies, education centers and then 00:06:01.370 --> 00:06:03.860 eventually feature a lot of experts. 00:06:04.070 --> 00:06:05.240 I mean, I'm not like an expert. 00:06:05.240 --> 00:06:08.520 My mom is a childhood, early childhood expert, so she was helping 00:06:08.520 --> 00:06:10.170 me develop all these resources. 00:06:10.200 --> 00:06:15.080 I was working on the music and some of the activities building wireframes I have 00:06:15.080 --> 00:06:18.740 no idea what I'm doing, but I'm on Sketch and I'm trying to design this stuff. 00:06:19.090 --> 00:06:22.390 But then my vision was like, later down the line, hiring friends that are 00:06:22.390 --> 00:06:27.430 musicians to contribute to the space, hiring educators and experts to contribute 00:06:27.430 --> 00:06:32.260 to the knowledge base around like this, values based education and fostering. 00:06:32.630 --> 00:06:37.710 And then we had a Kickstarter at the end of 2020 2022 just to, to, get some 00:06:37.710 --> 00:06:41.930 funds together to start pushing out this beta that we developed and marketing it. 00:06:42.540 --> 00:06:45.000 But then I managed to have some conversations with friends 00:06:45.450 --> 00:06:47.100 and they were really excited. 00:06:47.100 --> 00:06:49.470 They were just like, you're sitting on a million dollar idea. 00:06:49.760 --> 00:06:53.000 Let's see how we can make this bigger and have as many 00:06:53.000 --> 00:06:55.230 people access this as possible. 00:06:55.510 --> 00:06:59.360 And to remove some of those financial barriers, cause it was like a 00:06:59.380 --> 00:07:01.250 subscription, paid subscription app. 00:07:01.630 --> 00:07:04.870 And then find other ways to finance it or, generate revenue. 00:07:05.180 --> 00:07:06.600 And so I had one. 00:07:06.835 --> 00:07:12.095 One friend give us an angel investor give us an investment, which kind 00:07:12.095 --> 00:07:18.835 of formalized Tiny Souls media at the end of 2022, early 2023. 00:07:19.145 --> 00:07:24.625 But by mid 2023, like last year, this time last year we had our first hire. 00:07:24.870 --> 00:07:29.490 Well, second hire, I hired my friend Denise to be the CEO of Tiny Souls. 00:07:29.510 --> 00:07:31.430 And now we have eight staff. 00:07:31.800 --> 00:07:35.310 And then probably I want to say like between 10 and 15 contractors 00:07:35.310 --> 00:07:40.460 that we work with on various kind of aspects of the product development and 00:07:40.460 --> 00:07:42.630 marketing and just content creation. 00:07:42.980 --> 00:07:43.650 So. 00:07:44.210 --> 00:07:48.270 Yeah, it really blew up very quickly, but for me, it just, it was all part 00:07:48.270 --> 00:07:50.030 of this greater vision that I had. 00:07:50.330 --> 00:07:55.730 I didn't have a vision board, but I was just I saw the need with parents to start 00:07:55.770 --> 00:08:03.820 creating, start, to stop reacting to poor behavior, but to start being proactive 00:08:03.820 --> 00:08:09.430 about nurturing these values and fostering these good qualities, so that you don't 00:08:09.430 --> 00:08:12.300 end up seeing the poor behavior later on. 00:08:12.620 --> 00:08:14.400 And this kind of starts from day one. 00:08:14.690 --> 00:08:18.640 And that's really just like the point of Chinese Souls. 00:08:19.110 --> 00:08:22.210 And our mission is to give parents the resources and 00:08:22.210 --> 00:08:24.660 tools to foster these values. 00:08:25.160 --> 00:08:27.350 But we've just been super, super lucky. 00:08:27.350 --> 00:08:30.610 I think I've been talking for a long time, so I'll let you ask a question. 00:08:30.718 --> 00:08:31.668 Raph: That was amazing. 00:08:31.688 --> 00:08:32.698 That was awesome. 00:08:32.708 --> 00:08:34.458 That is what an epic journey. 00:08:34.518 --> 00:08:38.978 From touring musician to yeah, creating this media company and not just like 00:08:38.978 --> 00:08:42.788 creating a media company, but growing it to did you say eight employees 00:08:42.975 --> 00:08:44.395 Shadi: Yeah, we have eight employees. 00:08:44.465 --> 00:08:47.205 I think eight at least that are like on payroll. 00:08:47.225 --> 00:08:51.155 And then like I said, like 10, between 10 and 15 contractors, some of them 00:08:51.155 --> 00:08:54.535 are artists, some of them are content creators, but I studied business. 00:08:54.535 --> 00:08:55.565 I went to business school. 00:08:55.595 --> 00:08:57.815 I have a degree in public relations and communication. 00:08:57.835 --> 00:09:01.175 So my goal was to always be an entrepreneur to have that 00:09:01.185 --> 00:09:04.445 entrepreneurial spirit, but also try and find something that can 00:09:04.445 --> 00:09:07.115 contribute to the good in the world 00:09:08.008 --> 00:09:08.918 Raph: I love that. 00:09:09.598 --> 00:09:09.978 Yeah. 00:09:10.518 --> 00:09:11.468 Out of curiosity. 00:09:11.488 --> 00:09:11.818 Okay. 00:09:11.818 --> 00:09:13.458 So you study business. 00:09:14.433 --> 00:09:20.093 Um, but presumably you're doing music already at, or maybe not. 00:09:20.093 --> 00:09:20.483 I don't know. 00:09:20.483 --> 00:09:25.193 Like, how did you go from studying business to then playing 00:09:25.203 --> 00:09:29.103 music and then back to being like, okay, actually let's turn, 00:09:29.195 --> 00:09:29.725 Shadi: yeah. 00:09:29.725 --> 00:09:32.575 so I never formally studied music. 00:09:32.605 --> 00:09:34.365 I just happened to be really good at it. 00:09:34.385 --> 00:09:37.855 And people liked I think it's important to know where your strengths are. 00:09:37.855 --> 00:09:38.805 And when there aren't, 00:09:38.845 --> 00:09:40.335 you call on help. 00:09:40.845 --> 00:09:45.475 And so, my strength has always been arts and culture and creativity, 00:09:46.225 --> 00:09:48.245 especially in like the line of music. 00:09:48.245 --> 00:09:52.800 And I've launched five albums that you can hear on streaming platforms. 00:09:52.800 --> 00:09:57.120 And then I played with a Vancouver kind of, I fronted a Vancouver band called 00:09:57.130 --> 00:10:00.970 Tiny Havoc and we played around town and we did a small tour on the island. 00:10:01.350 --> 00:10:03.750 But really my bread and butter was this solo career. 00:10:03.790 --> 00:10:07.660 I did do some administrative work at a nonprofit for some time. 00:10:07.690 --> 00:10:10.820 But music has always been my thing, but I think it was successful because 00:10:10.820 --> 00:10:15.510 I had a business background and I was able to understand the logistics of 00:10:15.540 --> 00:10:22.155 managing, Like a music career so I came at it with this kind of education 00:10:22.155 --> 00:10:23.575 or this background, what have you. 00:10:23.955 --> 00:10:29.015 And I was able to sustain myself for quite some time just off of 00:10:29.065 --> 00:10:31.765 touring and living as an artist. 00:10:31.935 --> 00:10:35.295 Obviously you have gigs here and there that you take on that are not music 00:10:35.295 --> 00:10:39.985 related to make ends meet, but I was predominantly just like a musician. 00:10:39.995 --> 00:10:41.205 That's just always been my thing. 00:10:41.205 --> 00:10:44.435 But then I had this business degree that really definitely 00:10:44.435 --> 00:10:46.355 supported my music career. 00:10:46.405 --> 00:10:48.085 I don't know if that answers your question, but 00:10:48.398 --> 00:10:48.928 Raph: Yes. 00:10:49.008 --> 00:10:49.338 Yeah. 00:10:49.338 --> 00:10:49.648 Yeah. 00:10:49.945 --> 00:10:53.435 Shadi: But my parents were always like, always was like, do what you want to do, 00:10:53.435 --> 00:10:55.615 but you have to, it has to be sustainable. 00:10:55.645 --> 00:10:58.865 And so I was like, okay, I'm going to try and do music. 00:10:58.865 --> 00:11:00.855 And they were super supportive as long as you can, make a 00:11:00.855 --> 00:11:02.685 living off of it, then why not? 00:11:02.715 --> 00:11:03.035 And. 00:11:03.048 --> 00:11:03.568 Raph: Why not? 00:11:04.488 --> 00:11:04.908 Yeah. 00:11:05.495 --> 00:11:08.185 Shadi: obviously it has so much help, so much support along the way 00:11:08.185 --> 00:11:10.595 from friends and family, but that's 00:11:10.595 --> 00:11:12.445 basically how my life has been led. 00:11:12.755 --> 00:11:13.365 And then now I have 00:11:13.365 --> 00:11:15.975 two kids and a mortgage and things change. 00:11:18.248 --> 00:11:18.798 Raph: a little bit. 00:11:19.428 --> 00:11:24.318 I'm curious how much of, I mean, it's still a very like related field. 00:11:24.368 --> 00:11:25.698 Like you're still doing media. 00:11:25.708 --> 00:11:29.178 What things did you learn doing music that, that you were able 00:11:29.178 --> 00:11:31.018 to bring into this new project? 00:11:31.018 --> 00:11:31.718 Might be a lot 00:11:32.625 --> 00:11:33.185 Shadi: Yeah. 00:11:33.278 --> 00:11:34.368 Raph: be not a whole lot. 00:11:34.368 --> 00:11:34.458 I 00:11:34.555 --> 00:11:37.785 Shadi: I mean, one of the things, like One of the things that I've learned from 00:11:37.815 --> 00:11:42.125 touring, not necessarily music, but from touring is just like building strong 00:11:42.125 --> 00:11:44.125 relationships and building friendships. 00:11:44.695 --> 00:11:49.765 And so much of my team and so much of like how far we got with just, 00:11:50.245 --> 00:11:54.565 bootstrapping everything was just through connections and through friendships and 00:11:54.635 --> 00:11:55.925 Oh, we need someone that can do that. 00:11:55.965 --> 00:11:58.155 Oh, I know somebody, and I can trust them. 00:11:58.185 --> 00:12:02.945 And so I think it's touring came from a lot of hustling, a lot of networking, 00:12:02.955 --> 00:12:07.135 like knowing people all around North America, all around South America, all 00:12:07.135 --> 00:12:10.525 around Australasia and all of these countries to who's a point person that I 00:12:10.525 --> 00:12:15.455 can trust to plan something for me, or, I think it's so much about human relations. 00:12:15.455 --> 00:12:18.935 And that's one thing, I guess, when I study public relations 00:12:18.965 --> 00:12:21.015 and building, building strong. 00:12:21.830 --> 00:12:26.370 Strong relationships and friendships and understanding what skill sets other 00:12:26.370 --> 00:12:31.760 people have and knowing where I where I lack that they can help me out on. 00:12:31.760 --> 00:12:33.080 I think there's a lot of trust. 00:12:33.460 --> 00:12:37.510 I know where I know where my strengths are and I know where my weaknesses are 00:12:37.570 --> 00:12:43.540 and who can I depend on, who can I lean on that can help build where I'm lacking or 00:12:43.540 --> 00:12:47.970 help contribute where I'm lacking and give them kind of the autonomy and give them 00:12:47.970 --> 00:12:50.070 the trust that they need to do that job. 00:12:51.178 --> 00:12:52.758 Raph: Yeah, that makes a lot of sense. 00:12:52.858 --> 00:12:57.698 I actually thought as you were talking earlier and you were describing how 00:12:57.708 --> 00:13:03.248 your mom has this background that's related and your partner is a software 00:13:03.248 --> 00:13:07.388 developer and that you've got like these people in your circles, I was 00:13:07.388 --> 00:13:10.778 like, Oh yeah, like you built like a really strong network of people 00:13:10.870 --> 00:13:15.150 Shadi: I have an amazing circle and I, my meeting with my CEO just came from 00:13:15.150 --> 00:13:18.580 just let's have lunch, let's get a salad and just check in on each other 00:13:18.600 --> 00:13:22.080 because I knew she had some branding background and I'd been showing her 00:13:22.080 --> 00:13:26.010 the app as it'd been developing and she was just, looking for her next 00:13:26.020 --> 00:13:30.780 kind of oportunity And I was showing her the app as, as it was developing, 00:13:30.790 --> 00:13:32.410 getting her experience on branding. 00:13:32.930 --> 00:13:36.670 And then I, through that lunch, I heard she's got all these leadership skills or 00:13:36.670 --> 00:13:38.100 I learned she had these leadership skills. 00:13:38.130 --> 00:13:39.130 Oh, she's got an MBA. 00:13:39.160 --> 00:13:40.950 Oh, she's got this, all this background in finance. 00:13:41.280 --> 00:13:43.750 And then jokingly, I was like, do you want to be my CEO? 00:13:43.750 --> 00:13:45.390 And she's actually, I would. 00:13:45.790 --> 00:13:48.070 Can I send you my like CV right now? 00:13:48.450 --> 00:13:50.250 And so yeah, of course. 00:13:50.340 --> 00:13:51.820 And then, this is really crazy. 00:13:51.820 --> 00:13:55.740 So like our animation for Tiny Souls is called Zip in the Tiny Sprouts. 00:13:56.220 --> 00:13:59.980 And we found our animation company through our head of development. 00:14:00.000 --> 00:14:04.990 She's no longer with us, but she basically we created this story bible, 00:14:04.990 --> 00:14:09.240 which is essentially like the heart of this, the show, like the characters 00:14:09.240 --> 00:14:13.130 and just like the crux of what the show is about is in this bible. 00:14:13.140 --> 00:14:16.670 And essentially you send this bible off to a bunch of different animation 00:14:16.670 --> 00:14:21.245 studios and production companies and they pitch you based on that bible. 00:14:21.245 --> 00:14:25.025 And so, Brad Montague, who is many people know him as like the founder of Kid 00:14:25.025 --> 00:14:28.505 President, but he's also an incredibly accomplished writer and illustrator. 00:14:28.765 --> 00:14:31.135 He's got a really vibrant social media presence. 00:14:31.405 --> 00:14:32.605 He built our bible. 00:14:32.845 --> 00:14:37.185 And so this head of production took the bible and, sent it off to 00:14:37.185 --> 00:14:39.105 a bunch of production companies. 00:14:39.125 --> 00:14:43.235 One got back and said, we're not, we're focusing on slightly older content 00:14:43.245 --> 00:14:47.115 for more like teens, pre teens, but there's this company called K Love 00:14:47.115 --> 00:14:49.705 You, Bye they're just formed and this would be a great project for them. 00:14:49.745 --> 00:14:54.255 So we meet with them and a bunch of the, those guys came from Bluey, which is a 00:14:54.255 --> 00:14:56.425 really hit animated series in Australia. 00:14:56.735 --> 00:14:59.125 And it happens to be where I grew up in Brisbane. 00:14:59.145 --> 00:15:03.575 And so we're on this call with this guy in Brisbane and we went to like parallel 00:15:03.575 --> 00:15:07.125 high schools and there's like all these connections and like mutual connections. 00:15:07.135 --> 00:15:10.905 And he lives in the same suburb is my dad right now in Brisbane and there's just 00:15:10.905 --> 00:15:13.755 like all of these like weird connections. 00:15:13.785 --> 00:15:18.955 And so, and now they're animating our show and half of my calls are 00:15:18.965 --> 00:15:21.885 on Brisbane time, which is like essentially like the same time zone 00:15:21.885 --> 00:15:24.235 as my parents and It's just crazy. 00:15:24.285 --> 00:15:28.035 So I don't know what to say, but like everything that has happened 00:15:28.045 --> 00:15:32.425 is just because of these like really positive connections. 00:15:32.555 --> 00:15:36.325 And I think because we're trying to generate something that will help 00:15:36.335 --> 00:15:42.135 humanity that I really think there's this like karmic like presence around 00:15:42.135 --> 00:15:45.065 me and I'm just so grateful and knock wood everything will be okay. 00:15:45.065 --> 00:15:50.175 But just like all these, there's so many connections or like We did a rebrand 00:15:50.185 --> 00:15:52.055 exercise with this company in Melbourne. 00:15:52.065 --> 00:15:57.995 And apparently he the guy sat next to the, my friend who was designing 00:15:57.995 --> 00:15:59.295 my album cover 10 years ago. 00:15:59.295 --> 00:16:01.285 And he remembers my album cover from 10 years ago. 00:16:01.285 --> 00:16:04.745 And now he's doing our brand exercise for Tiny Souls. 00:16:05.075 --> 00:16:07.255 so it's just so many connections. 00:16:07.315 --> 00:16:10.905 And I learned this from my time at this nonprofit music school called 00:16:10.905 --> 00:16:14.590 the Sarah McLachlan School of Music And speaking with Sarah McLachlan 00:16:14.590 --> 00:16:19.990 herself, she was just like, always be so graceful and you never want to 00:16:20.000 --> 00:16:22.940 give anyone a bad experience with you. 00:16:22.950 --> 00:16:23.790 Do you know what I'm trying to say? 00:16:23.790 --> 00:16:27.440 It's Yeah you just always want to leave a really good taste in people's mouths. 00:16:27.470 --> 00:16:28.310 That's what I'm saying. 00:16:28.320 --> 00:16:30.870 But what I understood from that is she's so graceful. 00:16:31.140 --> 00:16:34.030 And no matter how many times there were challenges in the 00:16:34.030 --> 00:16:35.950 media or in the art world. 00:16:36.190 --> 00:16:41.630 But she was just always so graceful and dignified and positive and loving. 00:16:42.010 --> 00:16:47.270 And so if you can emulate that, I think people always want to help you and 00:16:47.270 --> 00:16:48.720 see the good in what you're creating. 00:16:49.010 --> 00:16:51.190 So that's, yeah, I feel very lucky. 00:16:51.190 --> 00:16:52.300 Raph: Yeah, totally. 00:16:52.340 --> 00:16:55.590 I feel like there's a thing that comes from like an openness to like, 00:16:56.250 --> 00:17:00.200 to connecting with people and letting people in and finding people and helping 00:17:00.200 --> 00:17:02.830 people out that, that creates this. 00:17:03.347 --> 00:17:05.537 Shadi: Yeah. 00:17:05.875 --> 00:17:09.805 Raph: the snowball effect of just like things grow and yeah, it's awesome. 00:17:09.965 --> 00:17:13.925 It's really nice to hear how that, yeah, how all of these like 00:17:13.935 --> 00:17:15.725 threads came together in your life. 00:17:15.725 --> 00:17:16.425 It's really cool. 00:17:17.065 --> 00:17:24.395 I'm curious if you can tell me a little bit about how tech fits 00:17:24.445 --> 00:17:30.295 into all of this, because this is the small tech podcast, so Yeah, 00:17:30.397 --> 00:17:30.707 Shadi: connect. 00:17:31.017 --> 00:17:36.177 Well, I mean, the reason why I wanted my husband to create the app was 00:17:36.177 --> 00:17:41.097 because as a parent, as a new mom, I spend so much time on my phone. 00:17:41.127 --> 00:17:42.207 It's crazy. 00:17:42.267 --> 00:17:43.127 You're feeding. 00:17:43.127 --> 00:17:43.467 You're doing everything. 00:17:43.467 --> 00:17:47.087 You're up late at night, you're trying to stay awake and it's 3 am. 00:17:47.087 --> 00:17:49.927 and you're so exhausted, but you've got to stay awake so you can feed this baby. 00:17:49.927 --> 00:17:52.287 And the only thing that's like your best friend right now is 00:17:52.287 --> 00:17:55.227 your phone and you're like on your phone just to keep yourself awake. 00:17:55.677 --> 00:17:57.617 And then you're on your phone to connect with people. 00:17:57.617 --> 00:18:00.167 You're on your phone to get knowledge and information. 00:18:00.217 --> 00:18:04.527 It was just like so important to be able to have this resource On a 00:18:04.527 --> 00:18:09.397 platform like an iOS, Android platform to make it as accessible as possible. 00:18:09.397 --> 00:18:12.737 And even as we've evolved and we've created video content 00:18:13.117 --> 00:18:16.877 it's been so important to, we've moved from this custom built app. 00:18:17.227 --> 00:18:21.857 And in order to scale, we've had to move into kind of this plug and plug 00:18:21.857 --> 00:18:23.817 and play kind of app called Kajabi. 00:18:24.197 --> 00:18:24.597 And. 00:18:24.907 --> 00:18:28.937 And so that's essentially we've evolved to that where we're now utilizing 00:18:28.937 --> 00:18:32.777 this resource where you can just upload these videos and you create 00:18:32.787 --> 00:18:35.787 the build yourself to how you want it. 00:18:36.537 --> 00:18:40.127 But even still the content itself still has to be super bite sized. 00:18:40.617 --> 00:18:44.347 The videos or the audio content has to be really accessible because 00:18:44.737 --> 00:18:46.917 the people that you want to use it. 00:18:47.232 --> 00:18:50.452 Don't have time, they don't have bandwidth to fiddle around and try 00:18:50.452 --> 00:18:54.112 to figure out how to, how to navigate this app or how to access this content. 00:18:54.122 --> 00:18:58.052 You want to make it as streamlined as possible and so that has been, as a 00:18:58.052 --> 00:19:04.222 parent of young children myself, like it's been so important to utilize technology 00:19:04.222 --> 00:19:10.752 as, as best as we can so that our audience feels empowered to, to use it. 00:19:10.982 --> 00:19:16.392 Even down to okay, we'll have a web, we'll have a web app, but I never have, if I'm 00:19:16.392 --> 00:19:19.912 not working, I'm not at my computer, I'm not going to sit there and watch a 10 00:19:19.912 --> 00:19:25.372 minute video of two experts talking about potty training I don't have time for that. 00:19:25.382 --> 00:19:30.642 If I do have time, I am on my toilet or I'm breastfeeding and I have five minutes 00:19:30.812 --> 00:19:36.632 to myself to learn something new that will help me become a better parent and 00:19:36.642 --> 00:19:40.584 so, sorry about the toilet reference, but it's super relatable, I think, to 00:19:40.757 --> 00:19:41.097 Raph: it's, 00:19:41.534 --> 00:19:44.814 Shadi: You don't have a lot of time to yourself and some parents prefer 00:19:44.814 --> 00:19:48.344 not to be on their phones while their, their kids are in the room or engaging, 00:19:48.344 --> 00:19:49.424 you're engaging with your kids. 00:19:49.434 --> 00:19:54.054 So yeah, you just had to make, so I think having it on these iOS and 00:19:54.064 --> 00:19:59.534 Android interfaces and making sure that content is super bite sized. 00:19:59.554 --> 00:20:01.404 It only needs about two minutes to be read. 00:20:01.404 --> 00:20:03.064 Oh, my kid's coming home from daycare. 00:20:03.344 --> 00:20:06.654 I just want to do a meaningful activity about gentleness because this is 00:20:06.674 --> 00:20:09.964 something that they could really utilize right now with a new baby in the house. 00:20:10.024 --> 00:20:12.904 And I just have two minutes to just look for an activity. 00:20:12.944 --> 00:20:13.234 Okay. 00:20:13.234 --> 00:20:16.404 I'm going to go to my phone and I'm going to, learn a new activity 00:20:16.404 --> 00:20:20.454 with some of the dollar store craft supplies that I have in the basement. 00:20:20.774 --> 00:20:22.614 That's basically what we have created. 00:20:22.644 --> 00:20:26.284 And I'm very proud of it because it took a long time to get there. 00:20:26.284 --> 00:20:30.074 And a lot of the qualitative, quantitative feedback that we were getting. 00:20:30.174 --> 00:20:33.414 So I'm, yeah that's how tech is. 00:20:33.434 --> 00:20:34.944 And also everyone's remote. 00:20:34.954 --> 00:20:38.844 So everything is done online on Google Meet and Zoom. 00:20:39.014 --> 00:20:39.454 Raph: Cool. 00:20:39.494 --> 00:20:41.774 With that, I want to dig in a little bit deeper. 00:20:41.774 --> 00:20:46.084 If there's like anything that you found like surprising like particularly 00:20:46.084 --> 00:20:51.094 surprising as you stepped foot into this kind of tech or even I like to say that 00:20:51.094 --> 00:20:54.834 like tech companies, it doesn't have to just be like writing code, right? 00:20:54.834 --> 00:20:56.984 There's tech companies that are tech enabled. 00:20:57.154 --> 00:20:57.324 Right. 00:20:57.384 --> 00:20:58.524 I feel like that's you. 00:20:58.604 --> 00:20:58.924 Right. 00:20:59.324 --> 00:21:02.634 And often there is like some custom tech and there's things that's that's 00:21:02.634 --> 00:21:07.184 custom, it's not code, but it's like all of the sort of operational tech. 00:21:07.184 --> 00:21:09.114 It's how you like piece things together. 00:21:09.374 --> 00:21:12.614 And I think that does make a difference between I'll say a traditional sort 00:21:12.614 --> 00:21:18.054 of non tech company and people who are really like heavily relying 00:21:18.064 --> 00:21:22.154 on technology to accelerate what they're doing or to deliver like 00:21:22.154 --> 00:21:23.994 their value to the world somehow. 00:21:24.419 --> 00:21:28.389 And so, yeah, I'm curious what you found as you like stepped into that world. 00:21:28.616 --> 00:21:31.726 Shadi: Trying to think of, I'm trying to put Jason's, my Jason hat on. 00:21:31.976 --> 00:21:34.626 IOS is definitely a lot more complicated. 00:21:34.856 --> 00:21:38.516 And things actually surprisingly move sometimes a little slower 00:21:38.536 --> 00:21:40.326 than Android and then vice versa. 00:21:40.356 --> 00:21:41.656 They don't work in tandem. 00:21:42.246 --> 00:21:45.726 So if you're uploading something to Android, sometimes it could take two to 00:21:45.726 --> 00:21:48.016 three days for it to be processed in iOS. 00:21:48.526 --> 00:21:53.686 And so if you want to have a launch date for something, like on the front end, It's 00:21:53.686 --> 00:21:56.316 very difficult to do that universally. 00:21:56.596 --> 00:21:58.666 So I don't know if this answers your question, but that's something I've 00:21:58.666 --> 00:22:04.316 learned the hard way or how long it really took us to work with a UX designer 00:22:04.316 --> 00:22:10.356 to really understand like how this is supposed to be used in order basically 00:22:10.566 --> 00:22:14.546 we we knew where we wanted to be, but how long it took us to get there 00:22:14.556 --> 00:22:17.816 when it came to UX and UI was like. 00:22:18.096 --> 00:22:23.836 A lot more dense and time consuming than I may have hoped or envisioned, 00:22:24.156 --> 00:22:29.366 but also the more time you put into that process, the better outcomes you get. 00:22:29.816 --> 00:22:34.146 So, those are things I think we overlook and also, there's a reason 00:22:34.146 --> 00:22:39.513 why people study this for years because there's, it's like such a fine line 00:22:39.513 --> 00:22:43.633 between a really dysfunctional, ugly app and a really functional, beautiful 00:22:43.663 --> 00:22:45.993 app that is really easy to navigate. 00:22:46.023 --> 00:22:49.733 And so putting some resources and time into investing in that, 00:22:49.733 --> 00:22:51.203 I think is really critical. 00:22:51.653 --> 00:22:53.503 Because yeah, you want it to be useful. 00:22:53.503 --> 00:22:57.573 You're not creating something and putting it out there for no one to use. 00:22:57.713 --> 00:22:59.953 Like you want it to be useful. 00:23:00.483 --> 00:23:05.433 So yeah, I think hiring the right people and giving it enough time to 00:23:05.443 --> 00:23:08.373 be of quality, I think is important and something I've had to learn. 00:23:08.373 --> 00:23:10.833 Raph: Yep that makes a lot of sense to me. 00:23:11.303 --> 00:23:11.723 Cool. 00:23:11.773 --> 00:23:17.603 Well, with that, this is the small tech podcast, and I believe you 00:23:17.603 --> 00:23:21.073 brought in a small tech product to plug to give a shout out to. 00:23:21.740 --> 00:23:26.180 Shadi: other than mine, other than Tiny Souls one thing as a new parent that I 00:23:26.180 --> 00:23:31.900 found really helpful is this app called Solid Starts, and essentially you can 00:23:31.900 --> 00:23:37.860 just look at any food in your fridge and then you can type in pasta and 00:23:37.860 --> 00:23:41.140 then it'll tell you how to introduce pasta, It'll tell you how to serve 00:23:41.160 --> 00:23:43.970 pasta depending on the age of the child. 00:23:44.338 --> 00:23:45.118 Raph: Oh, cool. 00:23:45.400 --> 00:23:49.130 Shadi: And, it gives you choking hazards, allergies that they might be 00:23:49.130 --> 00:23:54.310 introducing, the nutritional information and yeah, I literally, as you're 00:23:54.310 --> 00:24:00.530 introducing food, to your baby which is around 5-6 months depending on where 00:24:00.530 --> 00:24:05.290 you live I have found this resource extremely helpful helpful also to start 00:24:05.290 --> 00:24:09.770 diversifying their palette exposing them to different textures different flavours. 00:24:09.835 --> 00:24:13.535 Yeah, I did that with my son, and I'm, I just downloaded it again because 00:24:13.545 --> 00:24:18.305 my daughter hit six months, and we've been introducing solids, so, it's, 00:24:18.485 --> 00:24:22.665 yeah, it's been a really wonderful, and then they also have the first 75 days 00:24:22.695 --> 00:24:26.625 of eating solids, and they actually prepare the menu for you, and you 00:24:26.625 --> 00:24:31.795 just have to do it yeah it's a very helpful app when you're a new parent. 00:24:31.795 --> 00:24:32.515 Raph: That's awesome. 00:24:32.525 --> 00:24:35.665 I love this kind of I think that I find really exciting about 00:24:35.665 --> 00:24:38.835 this question is that, you just get all of these like apps that 00:24:38.835 --> 00:24:39.085 Shadi: you've 00:24:39.085 --> 00:24:40.095 never heard of before. 00:24:40.598 --> 00:24:41.718 Raph: so yeah. 00:24:41.718 --> 00:24:45.788 And there's so many different like things that can be addressed somehow with tech. 00:24:46.253 --> 00:24:50.123 And that you can help out some, someone who's having some problem, you could 00:24:50.123 --> 00:24:53.483 just build a nice user interface, or maybe it is a more complex product 00:24:53.503 --> 00:24:55.373 that just helps someone out somehow. 00:24:55.783 --> 00:25:00.553 I do have another question I'd like to talk about a little bit which is I'm 00:25:00.553 --> 00:25:07.778 curious to hear, Your thoughts on like, how do you frame, cause the way that 00:25:08.168 --> 00:25:14.258 you present your company I forget what words you use specifically, but you talk 00:25:14.268 --> 00:25:19.188 about having a positive impact on the world, on humanity and that's how we 00:25:19.198 --> 00:25:21.258 like to think about our company as well. 00:25:21.608 --> 00:25:23.488 We say that we're impact driven. 00:25:23.488 --> 00:25:25.578 We're trying to build a more sustainable future. 00:25:25.998 --> 00:25:29.268 And I'd love to hear more about what that means to you. 00:25:29.278 --> 00:25:33.488 Like, how does that drive your business processes? 00:25:33.518 --> 00:25:36.028 Does it affect your technology decisions? 00:25:36.028 --> 00:25:40.668 Like what, how does having a positive social environmental, whatever, I guess 00:25:40.668 --> 00:25:43.818 in your case, I don't know how you frame it, but yeah, how does having a positive 00:25:43.888 --> 00:25:47.268 impact like fit into how you do things? 00:25:47.268 --> 00:25:51.958 Shadi: Yeah, I mean, it's like I think having a values based for 00:25:51.968 --> 00:25:56.935 profit, you also hire people that emulate and they share similar values. 00:25:56.982 --> 00:26:00.182 And I think one of them, one of them is building on strengths, building 00:26:00.182 --> 00:26:03.632 on strong positive characteristics, but also this idea of like 00:26:03.632 --> 00:26:05.952 growth mindset plays a big part. 00:26:05.972 --> 00:26:09.162 It's we're not, the child's, every individual's learning 00:26:09.172 --> 00:26:10.842 is constantly developing. 00:26:10.842 --> 00:26:13.382 We're not going to ever be a finished perfect product. 00:26:13.882 --> 00:26:20.657 So as individuals if there is a mistake made or, something isn't working out, it's 00:26:20.657 --> 00:26:24.977 okay, I think that what we're, in terms of what we're creating and what we're trying 00:26:24.977 --> 00:26:29.037 to put out there, we're also practicing in the way that we operate as a company, 00:26:29.497 --> 00:26:34.347 and how, where our values fit in terms of how we interact and how we operate. 00:26:35.037 --> 00:26:40.217 So I've even noticed today, one of our members on the team call, he just 00:26:40.217 --> 00:26:43.727 had a huddle and she kept cutting out because she was in her phone, she's 00:26:43.727 --> 00:26:46.167 on her way to an appointment, but she really wanted to join the team huddle. 00:26:46.167 --> 00:26:49.917 And one of my colleagues was like, she's persevering, it's okay, guys, we're not 00:26:49.917 --> 00:26:53.482 going to get mad there's no point in getting angry, or, one of my colleagues 00:26:53.482 --> 00:26:57.472 was just talking to her daughter, because her daughter is homeschooled, and she was 00:26:57.472 --> 00:26:59.082 trying to work on some art activities. 00:26:59.082 --> 00:27:00.542 She's you just have to be patient with yourself. 00:27:00.772 --> 00:27:03.352 It was like, so it's just I would have never seen spoken those words 00:27:03.382 --> 00:27:07.432 before, but now it's like part of what we're trying to create and 00:27:07.432 --> 00:27:08.772 what we're trying to put out there. 00:27:08.802 --> 00:27:12.282 So also are we want our team to also embody this, especially 00:27:12.282 --> 00:27:13.522 when we're working so remotely. 00:27:13.522 --> 00:27:16.992 Like I haven't met half of my team ever in person, but we've developed 00:27:16.992 --> 00:27:21.282 this relationship through this mutual investment that we have on Tiny Souls. 00:27:21.282 --> 00:27:24.092 But then also these connections that we were building through, 00:27:24.142 --> 00:27:25.252 through the work that we do. 00:27:25.692 --> 00:27:26.147 So, yeah. 00:27:26.687 --> 00:27:29.917 But you look at the state of the world, you look at the level of loneliness, 00:27:29.917 --> 00:27:34.247 depression, anxiety, but then you also look at suicide rates, you look at 00:27:34.727 --> 00:27:39.867 bullying, and this, sense of otherness that people are, children are experiencing 00:27:39.877 --> 00:27:45.527 in schools and in the community, and We haven't been doing, as a society, a 00:27:45.527 --> 00:27:51.297 good job on lifting these children up and highlighting the good that they are 00:27:51.317 --> 00:27:54.517 contributing to the world or the talents that they have and how they could be 00:27:54.517 --> 00:27:56.757 utilized for the betterment of humanity. 00:27:57.287 --> 00:28:01.887 And so Tiny Souls is just rooted in giving importance to this and 00:28:01.897 --> 00:28:06.867 elevating this idea of like growth mindset, parents are never perfect. 00:28:06.867 --> 00:28:10.687 We're always working on our skills how can we be the best parent that we can be? 00:28:11.057 --> 00:28:13.897 But then also let's put stuff out there that giving them purpose, 00:28:14.507 --> 00:28:18.287 understanding how they relate how they relate to one another as like 00:28:18.307 --> 00:28:23.547 parts of one human family how they contribute, how can they contribute for 00:28:23.547 --> 00:28:24.987 the betterment of their communities? 00:28:24.987 --> 00:28:30.287 Like all of these are symptoms of a healing society, but if we're focusing 00:28:30.297 --> 00:28:36.417 on putting a band aid or treating this disintegration, we'll never really get to 00:28:36.417 --> 00:28:40.497 the world that we want to be unless we're really focusing on generating and being 00:28:40.497 --> 00:28:45.217 proactive about how we want children to be and and nurtured and you know these 00:28:45.297 --> 00:28:51.607 characteristics are fostered so yeah it's kind of two fold what we're trying todo 00:28:51.607 --> 00:28:56.597 as a team externally what we're creating for the world and and this all give us 00:28:56.597 --> 00:28:58.847 some sense of purpose and motivation. 00:28:59.194 --> 00:29:02.184 One last thing, one of the things our investor had shared with us, he 00:29:02.184 --> 00:29:05.224 lives in Highland Park, which there was a big kind of shooting there, I 00:29:05.234 --> 00:29:08.334 think two summers ago during a parade. 00:29:08.854 --> 00:29:13.554 And he was super motivated for Tiny Souls to be, released, unleashed 00:29:13.554 --> 00:29:15.014 into the world because he's like, 00:29:15.597 --> 00:29:16.057 Raph: Yeah. 00:29:16.744 --> 00:29:21.404 Shadi: shouldn't have access to, these guns and this like harmful, if a child 00:29:21.404 --> 00:29:25.274 was exposed to Tiny Souls early on, like this is, it seems a bit extreme, 00:29:25.284 --> 00:29:29.244 but if a child, if this child who went and, unfortunately, sadly shot a bunch 00:29:29.244 --> 00:29:33.994 of people had, been exposed to this, idea that they're created noble that 00:29:34.004 --> 00:29:38.379 they have all these capacities as gifts to share with the world, would they 00:29:38.379 --> 00:29:40.799 have gone and done such a cruel thing? 00:29:40.809 --> 00:29:41.369 I don't know. 00:29:41.379 --> 00:29:44.829 Who knows, but it's better to try than not to try at all. 00:29:44.829 --> 00:29:45.339 Raph: Totally. 00:29:45.549 --> 00:29:46.189 I love that. 00:29:46.209 --> 00:29:49.029 That was a great, yeah, a great description. 00:29:49.119 --> 00:29:51.629 I think it's it's a great way to think about how you organize 00:29:51.629 --> 00:29:54.579 yourself, your team, your product, your thinking around the world. 00:29:55.019 --> 00:29:55.614 And yeah. 00:29:56.164 --> 00:29:56.554 Yeah. 00:29:56.604 --> 00:29:57.554 Thank you so much for sharing 00:29:57.776 --> 00:29:58.026 Shadi: Yeah. 00:29:58.026 --> 00:29:58.496 My pleasure. 00:29:58.496 --> 00:29:59.776 Thanks so much for this opportunity. 00:29:59.776 --> 00:30:04.136 It was really nice to reflect with you and yeah, to share sometimes when you're 00:30:04.136 --> 00:30:07.176 just talking, you're like, Oh yeah, that's something we can do better at, 00:30:07.186 --> 00:30:09.556 like just the soundboard is really nice. 00:30:09.556 --> 00:30:10.116 Raph: Yeah. 00:30:10.246 --> 00:30:10.566 Anyway. 00:30:10.596 --> 00:30:10.816 Yeah. 00:30:10.816 --> 00:30:11.926 Thank you so much, Shadi. 00:30:11.926 --> 00:30:13.786 It was it was really wonderful chatting with 00:30:14.008 --> 00:30:14.238 Shadi: you. 00:30:14.238 --> 00:30:14.848 too, Raph. 00:30:15.026 --> 00:30:15.436 Raph: and 00:30:16.078 --> 00:30:17.268 Shadi: Good luck with everything. 00:30:17.268 --> 00:30:19.288 I'm excited to see what comes of this podcast. 00:30:19.288 --> 00:30:19.928 Raph: sounds good. 00:30:20.277 --> 00:30:20.817 Thronmax MDrill One Pro & USB Video-1: Folks. 00:30:20.847 --> 00:30:25.207 That was my interview with Shadi Toloui-Wallace. 00:30:25.227 --> 00:30:26.727 And I learned so much. 00:30:26.757 --> 00:30:28.077 I hope you did too. 00:30:28.127 --> 00:30:31.297 Thank you so much to Shadi for coming on the show. 00:30:31.297 --> 00:30:36.187 Definitely go check out Tiny Souls at tinysoulsmedia.com or look 00:30:36.187 --> 00:30:38.467 for the app in the app stores. 00:30:38.467 --> 00:30:42.027 If you haven't already subscribed to the small tech podcast, go 00:30:42.027 --> 00:30:44.427 find us at smalltechpodcast.com. 00:30:44.537 --> 00:30:48.647 We do all sorts of interviews like this with other brilliant entrepreneurs, 00:30:48.647 --> 00:30:53.267 other people in the support space around building small tech products. 00:30:53.267 --> 00:30:57.467 People really having a positive impact on the world with technology. 00:30:57.467 --> 00:31:01.457 You can find us on YouTube, on Spotify, in. 00:31:01.457 --> 00:31:04.967 On apple podcasts and any other podcast app really. 00:31:04.967 --> 00:31:11.277 If you need help building a tech product, you can also come find us at goec.io. 00:31:11.297 --> 00:31:13.497 That's G O E C dot I O. 00:31:14.117 --> 00:31:17.837 Even if you just want to talk about your product and get some tips 00:31:17.837 --> 00:31:19.427 and pointers, shoot us a message. 00:31:19.427 --> 00:31:20.447 We'd love to chat. 00:31:20.447 --> 00:31:24.107 And that's it for this episode, we all want to do something good in the world. 00:31:24.107 --> 00:31:26.897 So go out there and build something good folks. 00:31:26.897 --> 00:31:28.637 I'll see you in the next one. 00:31:28.877 --> 00:31:29.297 See yeah.