In this episode Doug and Jess talk through the RevOps role and growth strategy. What they get into in this episode is the core of what it means for RevOps to be strategic.
Doug’s Thesis: Whether companies are referring to what they’re doing as RevOps or not.
Tactical RevOps has taken hold and it’s enabled companies to get better at what they’re doing. As a result, they’re getting weaker. Those companies that are at the leading edge of this phenomenon are the ones that are taking it on the chin the hardest. The proof: the environment that they’re finding themselves in today.
Questions/Topics addressed in this episode:
- What is strategy?
- Where do we play? Where do we win?
- Once you have a policy and strategy outlined/your hypothesis outlined, what are the things you need to consider?
- Intent dynamics
- What are the other dangers as you build out a strategy?
- What do you need to get strategy right?
What is The RevOps Show?
What is Revenue Operations? Revenue Operations (or more commonly referred to as RevOps) started off as a hot trend, but now every growth focused company needs RevOps in order to be successful. But what does that entail?
The RevOps Show is here to help you navigate! Go on an adventure every week with Doug and Jess as they work through common questions, scenarios, and issues companies are facing today to find solutions that will make an impact so you aren't solving your upstream problems downstream.