Ecomm Breakthrough

Chris Shipferling is a Founding Partner at GW Partners, a M&A firm providing operational consulting, financial management, and strategic planning. He’s also a Founding Partner at South Col, an e-commerce accelerator providing capital, strategic advice, operational support, and exit strategy. Chris has 20 years of experience in the consumer product sector, navigating sales and marketing roles across the spectrum from small businesses to corporate giants. His passion lies in guiding founders to achieve their goals with his deep understanding of the consumer products industry and expertise in digital strategy and e-commerce. In this episode… 10x-ing your brand typically refers to achieving exponential growth and impact for your brand. What are some highly effective strategies if you’re an Amazon seller who wants to 10x your brand or maybe even become a household name? One of the most common mistakes e-commerce sellers make is relying on a single sales channel — usually Amazon. If you haven't already, e-commerce strategist Chris Shipferling insists you broaden your reach by listing your products on multiple marketplaces, such as Etsy, Walmart, Newegg, and Rakuten. Next, he encourages sellers to experiment with influencers and affiliates to drive traffic to your DTC channel or TikTok Shop. Finally, Chris advocates for leveraging the skill of experts who can help sellers reach their goals more quickly. Join Josh Hadley in this episode of the eComm Breakthrough Podcast as he welcomes Chris Shipferling, Founding Partner at GW Partners, to discuss how brands can 10x their business. Chris talks about what attracts aggregators to brands, scaling using omnichannel strategies, and why sellers should learn to leverage TikTok Shop. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Chris Shipferling on LinkedIn GW Partners Special Mention(s): Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins Ben Leonard on LinkedIn Rick Watson on LinkedIn Northbeam Source Medium Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber” on the eComm Breakthrough Podcast

Show Notes

Chris Shipferling is a Founding Partner at GW Partners, a M&A firm providing operational consulting, financial management, and strategic planning. He’s also a Founding Partner at South Col, an e-commerce accelerator providing capital, strategic advice, operational support, and exit strategy.

Chris has 20 years of experience in the consumer product sector, navigating sales and marketing roles across the spectrum from small businesses to corporate giants. His passion lies in guiding founders to achieve their goals with his deep understanding of the consumer products industry and expertise in digital strategy and e-commerce.

In this episode…

10x-ing your brand typically refers to achieving exponential growth and impact for your brand. What are some highly effective strategies if you’re an Amazon seller who wants to 10x your brand or maybe even become a household name?

One of the most common mistakes e-commerce sellers make is relying on a single sales channel — usually Amazon. If you haven't already, e-commerce strategist Chris Shipferling insists you broaden your reach by listing your products on multiple marketplaces, such as Etsy, Walmart, Newegg, and Rakuten. Next, he encourages sellers to experiment with influencers and affiliates to drive traffic to your DTC channel or TikTok Shop. Finally, Chris advocates for leveraging the skill of experts who can help sellers reach their goals more quickly.

Join Josh Hadley in this episode of the eComm Breakthrough Podcast as he welcomes Chris Shipferling, Founding Partner at GW Partners, to discuss how brands can 10x their business. Chris talks about what attracts aggregators to brands, scaling using omnichannel strategies, and why sellers should learn to leverage TikTok Shop.

Resources mentioned in this episode:

Special Mention(s):

Related Episode(s):

What is Ecomm Breakthrough?

Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Whether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond.

Here's a small list of the topics we will cover:
- How to find new products to sell
- How to find good manufacturers
- How to manage cash flow
- Inventory management (shipping & logistics)
- Optimizing sales pages for conversion
- How to successfully launch a new product on Amazon.com
- Product ranking & optimization
- Amazon PPC management
- Implementing business operating systems
- Driving external traffic to Amazon
- Preparing to exit
- How to hire and build a team with A-Level talent
- Leadership skills