Melissa-Ann Chan: Crafting a Brand for the Next Generation of Finance

In this episode, Arta CEO Caesar Sengupta sits down with Arta's newly appointed Chief Marketing Officer, Melissa-Ann "Mel" Chan, for an insightful conversation on her journey and vision for Arta's marketing strategy.

From their time working together at Google, where they helped launch Google Pay (formerly Tez), to Mel’s decision to join Arta as it embarked on its mission to transform wealth management, she shares her unique perspective on the evolving fintech landscape.

Mel explains how the company’s commitment to innovation and user-centric design sets it apart in the crowded fintech space. She also describes the role AI will play in Arta's future. Mel calls Arta’s approach a "breath of fresh air" in the finance space as she discusses the importance of trust, transparency, and experimentation in building a brand that resonates with members.

Marketing sophisticated financial products within a highly regulated industry is no small feat. Mel opens up about how she’s built and shaped Arta’s marketing team, her approach to educating and inspiring change in how people engage with their finances, and how her personal experiences have shaped her understanding of Arta’s members.

Tune in to hear how Mel and her team are setting the stage for Arta’s future

What is Arta Spotlight: Live Long & Prosper?

Hosted by Caesar Sengupta, the CEO and Co-Founder of Arta Finance, Arta Spotlight: Live Long & Prosper offers a look into the thoughts and insights of some of the most successful founders, entrepreneurs, and investors.

Each episode gives listeners an exclusive glimpse into the mindset of high achievers and spotlights how they've optimized their lives, careers, and finances. Our conversations are explorations, rich with insights designed to provide you with the tools and knowledge to live a prosperous and purposeful life.

Subscribe to Arta Spotlight: Live Long & Prosper to ensure you never miss out on the wealth of insights and inspirations in our upcoming episodes. Join us on this journey to live a prosperous and purposeful life.

The topics covered in these podcasts are conversational and for informational purposes only. These podcasts are not intended to serve as investment advice and are not a recommendation to buy, sell, or hold any particular security or investment. All opinions expressed by Arta employees and third parties are not necessarily that of Arta Finance.