The Choice Overload Effect: Why more is less

Have you ever experienced analysis paralysis? It’s that feeling of anxiety when you have so much information that any action feels like the wrong one, so you don’t do anything at all.

We often assume that giving people more information is better. But to customers, more options can be paralyzing. In this episode, we'll explore the behavioral science of the Choice Overload Effect, and talk about how we can use it to our advantage in business, marketing, and experience design.

Show Notes

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//SOURCES: 

• The Choice Overload Effect: Why simplicity is the key to winning customers
• Choice Overload: How Trader Joe's used psychology to perfect their experience.

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

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This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.

If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.

Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…

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