How To Consistently Get 40% Open Rates (And The Power of Influencers) with Melanie Balke

Most marketers are happy with open rates between 18-20%. But for Melanie Balke, a marketing consultant who specializes in ecommerce, open rates any lower than 40% means there’s a huge opportunity. One that starts with segmentation. So she shares her process for getting started with segmentation. And breaks down her playbook for working with influencers.

Show Notes

Melanie's background is in email marketing and advertising. She's worked with skincare brands to food brands to clothing brands. On this episode she shares:

• Her playbook for working with influencers.
• Why you should be shooting for 40% open rates with your emails.
• How to use email and text messaging together.
• How to calculate what you should be spending on ads.

Show Notes & Links:

• [2:04] The biggest mistakes she sees ecommerce marketers making.
• [7:45] Tips for getting amazing content for social.
• [10:03] How to find influencers.
• [12:40] How to pitch influencers.
• [13:55] Why a 40% open rate is Melanie’s target for every email she sends.
• [19:40] The best way to use text messages.
• [26:27] How to start with segmentation.
• [28:06] Knowing what to spend on ads.
• [31:56] Why your creative is the most important aspect of your ads.
• [34:18] How to test creative before putting any budget behind it.
• Melanie Balke’s site
• Melanie Balke on Twitter
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.