In this episode of The Jay Young Show, Jay and co-host Jordan Soto sit down with Anna Covert — digital marketing strategist, speaker, and Forbes Books author of The Covert Code. As the host of The Covert Code Podcast and founder of Covert Communication, Anna helps entrepreneurs and businesses master visibility, storytelling, and technology to stand out in competitive markets.
Together, they dive into:
- The inspiration behind Anna’s book The Covert Code and her mission to demystify digital marketing.
- How AI is transforming SEO, branding, and online strategies in 2025 and beyond.
- The biggest mistakes companies make online — and how to avoid them.
- What Web3 and the metaverse really mean for small and mid-sized businesses.
- How storytelling can give brands a competitive edge in traditionally “offline” industries like oil, gas, and energy.
Whether you’re building a personal brand, scaling a business, or curious about the future of marketing, this conversation delivers practical insights and a look ahead at the evolving digital landscape.
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What is The Jay Young Show?
Join Jay R. Young, who is part of four generations in the oil and gas industry, as he explores leadership and entrepreneurship, including in the oil and gas industry on The Jay Young Show. With deep family roots and industry experience, Jay delivers valuable insights on minimizing risk and maximizing returns. Each episode features engaging discussions on leadership principles, innovative investment strategies, and the latest industry trends. As the Founder and CEO of King Operating Corporation and author of the Forbes Book, "The Upside Of Oil And Gas Investing" Jay provides a unique blend of wisdom and cutting-edge thinking. Whether you’re an investor, industry professional, or curious about petroleum, tune in to gain actionable insights and thrive in the energy sector.