HUNGRY.

My latest guest on HUNGRY. is INSANE!! Rebecca Oliver-Mooney heads up Innovation, Dairy and Category buying at The Co-Op. ROM set up Co-op’s incubator programme - designed to help challenger brands work more closely with The Co-Op. Post our convo, a HUGE shift erupted in my approach to “selling”: IT’S NOT BUYER VS. SUPPLIER. IT’S BUYER + SUPPLER = WIN-WIN PARTNERSHIPS.ON THE MENU:* HOW TO SELL YOUR BRAND STORY IN A LANGUAGE THAT ACTUALLY SPEAKS TO A BUYER - ALWAYS ASK “SO WHAT?&nbs...

Show Notes

My latest guest on HUNGRY. is INSANE!! 

Rebecca Oliver-Mooney heads up Innovation, Dairy and Category buying at The Co-Op. ROM set up Co-op’s incubator programme - designed to help challenger brands work more closely with The Co-Op.  

Post our convo, a HUGE shift erupted in my approach to “selling”: IT’S NOT BUYER VS. SUPPLIER. IT’S BUYER + SUPPLER = WIN-WIN PARTNERSHIPS.

ON THE MENU:

* HOW TO SELL YOUR BRAND STORY IN A LANGUAGE THAT ACTUALLY SPEAKS TO A BUYER - ALWAYS ASK “SO WHAT?

 *HOW TO SMASH A BUYERS MEETING WITHOUT KANTAR AND NIELSEN DATA - UNDERSTAND YOUR SHOPPER

* HOW BRANDS CAN FIND THEIR UNIQUE BRAND D.N.A. IN CROWDED CATEGORIES - WHO DO YOU WANT TO BE AT THE DINNER PARTY?

*WHY TOO MUCH DISTRIBUTION CAN BE A PROBLEM AND WHAT TO DO ABOUT IT - QUALITY VS. QUANTITY OF DISTRIBUTION

* WHAT TO DO WHEN YOU’RE ABOUT TO BE DELISTED - HOW TO NAVIGATE THAT CONVERSATION WITH YOUR BUYER

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What is HUNGRY.?

HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.

We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them.

We help you grow bigger, faster, stronger.

Over the last 6 years, we’ve chatted to some insane guests on the poddy:

Rory Sutherland, Seth Godin, Jamie Laing, Spencer
Matthews, Tom Kerridge, Sir John Hegarty,

The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco

Look, I’ll be blunt,

HUNGRY is NOT your normal podcast.
HUNGRY is NOT scripted and sterile Q&A interviews.
HUNGRY is for pretty much no one.
HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations.

got what it takes?
Buckle up. Strap in.

get ready to… FEED YOUR HUNGER