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Stop launching into the void and start creating campaigns that actually get attention.
Sumeru Chatterjee reveals the exact 10-week playbook he's used to generate millions of impressions at four unicorns, including why most B2B launches fail and how to weaponize your investor network for maximum impact. You'll discover why emotion beats logic in B2B marketing and why treating existing features as "new launches" is the growth hack nobody talks about.
Sumeru Chatterjee is Head of Growth at CoWorker AI, the first AI agent for complex work. Previously an early employee at four unicorns and founder of LaunchMob agency, Sumeru orchestrated CoWorker's launch that generated over 1 million impressions in a single day with 75 investors coordinated like a military operation.
In Today's Episode We Discuss:
03:45 - Mine 20 customer calls for launch gold using AI
07:29 - Stop hiring humans: Why fear sells better than features
10:23 - The 200 dream customers exercise founders skip
14:50 - Find 50 influencers who already own your audience
18:05 - Three distribution channels max or you'll fail everywhere
20:40 - Everyone claims differentiation but nobody actually commits
29:48 - The $20 book that made Hormozi $60 million
35:36 - Competitive positioning vs contextual positioning changes everything
38:28 - 46 creative concepts: From white papers to doormats
44:16 - Product Hunt is dead for B2B launches
54:05 - Coworker's investor spreadsheet that drove 1M impressions
01:08:44 - Launch every two weeks or become irrelevant
01:11:03 - OpenAI launches Slack integration like it's revolutionary
01:14:37 - Your 10 employees are connected to 500,000 people
01:15:37 - Different is better than better always wins
01:18:04 - Master one funnel before attempting anything else
Sumeru Chatterjee reveals the exact 10-week playbook he's used to generate millions of impressions at four unicorns, including why most B2B launches fail and how to weaponize your investor network for maximum impact. You'll discover why emotion beats logic in B2B marketing and why treating existing features as "new launches" is the growth hack nobody talks about.
Sumeru Chatterjee is Head of Growth at CoWorker AI, the first AI agent for complex work. Previously an early employee at four unicorns and founder of LaunchMob agency, Sumeru orchestrated CoWorker's launch that generated over 1 million impressions in a single day with 75 investors coordinated like a military operation.
In Today's Episode We Discuss:
03:45 - Mine 20 customer calls for launch gold using AI
07:29 - Stop hiring humans: Why fear sells better than features
10:23 - The 200 dream customers exercise founders skip
14:50 - Find 50 influencers who already own your audience
18:05 - Three distribution channels max or you'll fail everywhere
20:40 - Everyone claims differentiation but nobody actually commits
29:48 - The $20 book that made Hormozi $60 million
35:36 - Competitive positioning vs contextual positioning changes everything
38:28 - 46 creative concepts: From white papers to doormats
44:16 - Product Hunt is dead for B2B launches
54:05 - Coworker's investor spreadsheet that drove 1M impressions
01:08:44 - Launch every two weeks or become irrelevant
01:11:03 - OpenAI launches Slack integration like it's revolutionary
01:14:37 - Your 10 employees are connected to 500,000 people
01:15:37 - Different is better than better always wins
01:18:04 - Master one funnel before attempting anything else
Creators and Guests
Host
Pascal Unger
Co-founder / Managing Partner at focal.vc We lead pre-seeds in North America with up to $1M: We exclusively back AI native software startups at the very start. Thereafter, we help them get off the ground better and faster, supported by a network > 200 GTM executives. That's our singular, unwavering focus.
What is focal podcast?
Pivotal early lessons of today's best startups.
Welcome to the focal podcast where we go deep with some of today's best founders and operators on ONE crucial lessons from their early days.
This podcast is not the usual "highlight reel" startup podcast that goes one inch deep across 20+ topics. Rather, we ask the questions you’d ask if you were sitting across from them. No fluff, just the real, actionable insights you’d get if these founders were mentoring you 1on1.
We cover topics including:
- What worked and why.
- Costly mistakes and how they fixed them.
- Frameworks that truly made a difference.
- Tactics to move faster.
- What they wish they’d known sooner.
- And much more!
"Only a fool learns from their own mistakes. The wise learn from the mistakes of others."