Subscribe
Share
Share
Embed
Seth Godin on Storytelling: https://youtu.be/yKPYFcdQNnI
Artificial Intelligence Playlist: https://www.youtube.com/playlist?list=PLscAJ4HqaYT-juVTGRqw-dbSwX12C2yrT
Worried about AI replacing your job? In this episode, Ash Roy and media coach Julie Macdonald share three powerful steps to help you stand out and build an authentic brand in an AI-driven world. Learn how to listen to your clients, define your core message, and deliver real value that AI can’t replace.
Timestamp:
00:00 Turning AI from a threat into an advantage
00:14 Three simple goals to be more human in an AI-driven world
00:34 Step 1: Listen to your clients and customers
01:04 Julie: "It's listening first and doing later."
01:38 Why listening is crucial before creating solutions
01:57 Using LinkedIn and Amazon for market research
02:20 Action step: Turn complaints into your next big offer
02:39 Step 2: Define your core message in one sentence
02:45 Julie: "Who are you as a story? Why should anyone care?"
03:07 The importance of nailing your message in one sentence
04:18 Test: Can your client repeat your message after hearing it once?
04:41 Action step: Write your core message in one sentence
04:59 Step 3: Deliver a useful outcome, not just deliverables
05:49 Value is about outcomes, not just deliverables
06:06 Being valuable, useful, and trusted
06:21 Supporting clients beyond deliverables
06:37 Value is about outcomes, not polish
07:02 Recap: Listen, define your message, lead with value
07:15 It’s about useful outcomes and humanity
07:32 My conversation with Seth Godin on story skills
Get my 9-Step Business course here: https://productiveinsights.com/9-steps
🍿 WATCH NEXT:
- Neil Patel Story from $5 an hour to $100m a year in business - https://youtu.be/tZHLwgm6TsY
- Fishburners CEO on startups and entrepreneurship https://youtu.be/kaT_FCCJ5zo?si=YaFBNPf25uSCzupy
- Hiring The Best People: Tips to find great employees In 2024 - https://youtu.be/3dXSdnHYpyc
💌 Free Weekly Productivity Insights: https://www.productiveinsights.com/newsletter
MY FAVOURITE TOOLS & GEAR
⏰ Thrivecart- Grow income from your existing traffic https://thrivecart.com/private-pilotprogram/?affiliate=productiveinsights
⚙️ Automation Agency - A virtual marketing tasks team https://affiliate.automationagency.com/idevaffiliate.php?id=pinsights
✍️ Shortform - My favourite place for book summaries - https://www.shortform.com/app/signup?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8FmFGcVNrjtTAiEtPFjyhIVlIVVhoJ9S74Ssr_K8G6Q63dYi3FAfFoeCSxz_tJahH2WLhb
⏰Rescue Time - Track your time and increase effectiveness https://www.rescuetime.com/rp/timesave/plans
💬TextExpander- Speed through your emails https://shareasale-analytics.com/r.cfm?b=1512519&u=1911347&m=81274&urllink=&afftrack=&shrsl_analytics_sscid=b1k4%5Fsdaur&shrsl_analytics_sstid=b1k4%5Fsdaur
MY OTHER SOCIALS:
🌍 My website / blog - productiveinsights.com
🐦 Twitter - https://www.twitter.com/AshRoyHelps
📸 Instagram - https://www.instagram.com/AshRoyHelps
📱 TikTok - https://www.tiktok.com/AshRoyHelps
👨💻 Linkedin - https://www.linkedin.com/in/ashroyhelps/
🎥 Facebook - https://www.facebook.com/AshRoyHelps
WHO AM I?
If we haven’t met before - Hi, I'm Ash Roy I Help High-Achieving Professionals to Turn their Ideas into secondary income streams, in weeks, not months.
Embracing the journey of diversifying income streams entails prioritizing independence, flexibility, and fulfillment alongside established careers.
Through my videos here on this channel, my podcast Productive Insights Podcast and via my blog, I share strategies and tools to help you find financial freedom and build a life you love.
PS: Some of the links in this description are affiliate links that I may get a kickback from at no additional cost to you 😜
Artificial Intelligence Playlist: https://www.youtube.com/playlist?list=PLscAJ4HqaYT-juVTGRqw-dbSwX12C2yrT
Worried about AI replacing your job? In this episode, Ash Roy and media coach Julie Macdonald share three powerful steps to help you stand out and build an authentic brand in an AI-driven world. Learn how to listen to your clients, define your core message, and deliver real value that AI can’t replace.
Timestamp:
00:00 Turning AI from a threat into an advantage
00:14 Three simple goals to be more human in an AI-driven world
00:34 Step 1: Listen to your clients and customers
01:04 Julie: "It's listening first and doing later."
01:38 Why listening is crucial before creating solutions
01:57 Using LinkedIn and Amazon for market research
02:20 Action step: Turn complaints into your next big offer
02:39 Step 2: Define your core message in one sentence
02:45 Julie: "Who are you as a story? Why should anyone care?"
03:07 The importance of nailing your message in one sentence
04:18 Test: Can your client repeat your message after hearing it once?
04:41 Action step: Write your core message in one sentence
04:59 Step 3: Deliver a useful outcome, not just deliverables
05:49 Value is about outcomes, not just deliverables
06:06 Being valuable, useful, and trusted
06:21 Supporting clients beyond deliverables
06:37 Value is about outcomes, not polish
07:02 Recap: Listen, define your message, lead with value
07:15 It’s about useful outcomes and humanity
07:32 My conversation with Seth Godin on story skills
Get my 9-Step Business course here: https://productiveinsights.com/9-steps
🍿 WATCH NEXT:
- Neil Patel Story from $5 an hour to $100m a year in business - https://youtu.be/tZHLwgm6TsY
- Fishburners CEO on startups and entrepreneurship https://youtu.be/kaT_FCCJ5zo?si=YaFBNPf25uSCzupy
- Hiring The Best People: Tips to find great employees In 2024 - https://youtu.be/3dXSdnHYpyc
💌 Free Weekly Productivity Insights: https://www.productiveinsights.com/newsletter
MY FAVOURITE TOOLS & GEAR
⏰ Thrivecart- Grow income from your existing traffic https://thrivecart.com/private-pilotprogram/?affiliate=productiveinsights
⚙️ Automation Agency - A virtual marketing tasks team https://affiliate.automationagency.com/idevaffiliate.php?id=pinsights
✍️ Shortform - My favourite place for book summaries - https://www.shortform.com/app/signup?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8FmFGcVNrjtTAiEtPFjyhIVlIVVhoJ9S74Ssr_K8G6Q63dYi3FAfFoeCSxz_tJahH2WLhb
⏰Rescue Time - Track your time and increase effectiveness https://www.rescuetime.com/rp/timesave/plans
💬TextExpander- Speed through your emails https://shareasale-analytics.com/r.cfm?b=1512519&u=1911347&m=81274&urllink=&afftrack=&shrsl_analytics_sscid=b1k4%5Fsdaur&shrsl_analytics_sstid=b1k4%5Fsdaur
MY OTHER SOCIALS:
🌍 My website / blog - productiveinsights.com
🐦 Twitter - https://www.twitter.com/AshRoyHelps
📸 Instagram - https://www.instagram.com/AshRoyHelps
📱 TikTok - https://www.tiktok.com/AshRoyHelps
👨💻 Linkedin - https://www.linkedin.com/in/ashroyhelps/
🎥 Facebook - https://www.facebook.com/AshRoyHelps
WHO AM I?
If we haven’t met before - Hi, I'm Ash Roy I Help High-Achieving Professionals to Turn their Ideas into secondary income streams, in weeks, not months.
Embracing the journey of diversifying income streams entails prioritizing independence, flexibility, and fulfillment alongside established careers.
Through my videos here on this channel, my podcast Productive Insights Podcast and via my blog, I share strategies and tools to help you find financial freedom and build a life you love.
PS: Some of the links in this description are affiliate links that I may get a kickback from at no additional cost to you 😜
Creators and Guests
What is Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy?
Are you a business owner looking to increase profitability through the growing power of ONLINE & CONTENT MARKETING?
The Productive Insights Podcast — the show notes of which you can access at https://www.ProductiveInsights.com/podcast — brings you brings you top entrepreneurs and shares actionable advice that can help you take your business to the next level. Some of the previously featured guests include: Ryan Deiss, Richard Lindner, Roland Frasier, and Marcus Murphy from Digital Marketer, James Schamko from Superfast Business, Neil Patel, Amy Porterfield, Ryan Levesque, Rand Fishkin from Moz, Jon Morrow the founder of Boost Blog Traffic, Brian Clark and Sonia Simone from Copyblogger, Noah Kagan from Appsumo, Molly Pittman, Ezra Firestone from Smart Marketer, Todd Herman — Author of The Alter Ego Effect, Mike Rhodes — a leading google adwords expert, and lots more!
Subscribe to this podcast to get the latest content designed to help you grow your business profitably using marketing automation, content marketing, mindset techniques and productivity tips.