Content, Briefly

In this episode of Content Briefly, we interviewed Tracey Wallace, Director of Content Strategy at Klaviyo, and discussed her job responsibilities, Klaviyo’s content team operation, Tracey’s weekly newsletter, and more.

This episode is brought to you by our friends at Shuffl (https://shuffll.com/). 

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Timestamps:

00:00 Intro
03:48 Who is Tracey Wallace?
04:12 Tracey’s background. 
06:50 Contentment newsletter.
08:37 What is working in content marketing?
11:41 The rising of events and in-person stuff.
13:07 Klaviyo launching an IPO.
15:12 What’s changing at Klaviyo?
19:13 How Klaviyo’s content team serves the other orgs.
23:17 Challenges of cross-org collaboration. 
24:51 Remote becomes the norm.
27:17 Klaviyo objectives and personal goals.
28:44 Learn more about Tracey and Klaviyo and get in touch.
29:12 Outro

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Useful Links:

Website: https://www.klaviyo.com/
Contentment Newsletter: https://workweek.com/discover-newsletters/contentment-newsletter/
Tracey on LinkedIn: https://www.linkedin.com/in/traceyrwallace
https://www.superpath.co/blog/episode-2-klaviyo-how-tracey-wallace-operationalized-success 

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Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco

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Creators & Guests

Host
Jimmy Daly
Co-founder/CEO at Superpath

What is Content, Briefly?

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.

This podcast is presented by Superpath, the internet's best content marketing community.