Understanding consumer behaviour

Show Notes

In today's episode we're diving into the topic of market research and exploring how operators can gain a deeper understanding of their consumers.

In conversations with Dr. Ernest Baskin, Associate Professor, St. Joseph’s University of Philadelphia, Blonnie Whist, Insight Director, Lumina Intelligence, and JP Then, Co-founder of Crosstown and Founder of online ordering system Slerp, we unpack the latest behavioural trends in hospitality and find out how gathering regular consumer data and insight can help operators better understand their trading environment and maximise sales.

Credits music: "Do You Know" by Steve Ray Ladson in collaboration with The Coffee Music Project

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What is 5THWAVE - The Business of Coffee and Hospitality?

A forward-thinking interview series examining the business of progressive coffee culture.

The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group.

Each episode features inspiring stories, business lessons, and thought leadership from the entrepreneurs and industry experts blazing trails to success across the world of coffee.

The podcast will delve into the detail of achieving operational excellence, get to grips with green coffee sourcing and seek out the very best of global coffee culture. We’ll also examine the future of e-commerce and coffee at home, the changing face of cafés and coffee shops, and how to hone winning HR strategies – plus much more.

Tune into the 5THWAVE Playlist on Spotify to listen to all the credits music featured the show: https://open.spotify.com/playlist/45goieo3qIN1xT9hSGnWeI

Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVEPodcast