Behind the Book Cover

Susan Harrow is a world-renowned media coach, marketing strategist and author of the best-selling book, Sell Yourself Without Selling Your Soul (HarperCollins). We met in a cave in Mexico, which isn't untrue but also just makes a better story than the literal truth. And that way of explaining our relationship is highly relevant in this case because our conversation was all about how to tell your story in the media in a way that's compelling—and gets viewers interested in your book. My big takeaway from the interview was, after doing media for over a decade, I had a lot more control over how I was presented than I realized. For over 32 years, Susan has helped thousands of CEOs, entrepreneurs and thought leaders shine on Oprah, 60 Minutes, Today, Good Morning America, Fresh Air, Marketplace, NPR and CNN—without selling their soul. Her course, The Zen of Fame: Your Genius Gone Viral™, shows people how to promote themselves with integrity and spirit.  WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Show Notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Susan Harrow is a world-renowned media coach, marketing strategist and author of the best-selling book, Sell Yourself Without Selling Your Soul (HarperCollins).
We met in a cave in Mexico, which isn't untrue but also just makes a better story than the literal truth. And that way of explaining our relationship is highly relevant in this case because our conversation was all about how to tell your story in the media in a way that's compelling—and gets viewers interested in your book. My big takeaway from the interview was, after doing media for over a decade, I had a lot more control over how I was presented than I realized.
For over 32 years, Susan has helped thousands of CEOs, entrepreneurs and thought leaders shine on Oprah, 60 Minutes, Today, Good Morning America, Fresh Air, Marketplace, NPR and CNN—without selling their soul. Her course, The Zen of Fame: Your Genius Gone Viral™, shows people how to promote themselves with integrity and spirit. 
WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

What is Behind the Book Cover?

You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more.

Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, David is the founder of Legacy Launch Pad Publishing, a boutique, founder-led hybrid book publisher that helps entrepreneurs turn expertise into authority-building books. In other words, she knows both sides—and isn't afraid to share it.

Come find out what traditional publishers don't want you to know.