Experience 2030 – Immersive Technology > Bridging the Customer Experience Divide

Show Notes

How immersive do people really want their tech to be?  

 

Consumers are dipping their toes in immersive technology, whether they even realize it or not. And the opportunities created for brands to engage with their consumers through Snapchat and Instagram filters, heads-up driving displays, and augmented reality shopping experiences. 

 

In this episode of the Reimagine Marketing podcast, Wilson Raj and Daniel Newman chat about how brands need to reinvent themselves to keep up with tech-savvy consumers. Wilson and Daniel discuss different types of immersive tech (including augmented reality, chatbots and IoT/sensor-driven world), the findings from our Experience 2030 research and share industry specifics from retail, banking and manufacturing. 

 

Join us for the next episode of the Reimagine Marketing podcast as Wilson and Daniel continue their deep dive into Experience 2030. They will talk about how brands can build, sustain and strengthen brand loyalty in the digital age. 

 

Here are some of the resources we mentioned during the episode: 

• Experience 2030 Resources: Learn more about what defines today’s customer experience and how consumers and brands will evolve through the year 2030. 
• Discover more resources from Futurum Research: https://futurumresearch.com/  
• Connect with Daniel: LinkedIn | Twitter  
• Connect with Wilson: LinkedIn | Twitter 

Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. 

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About our guests: 

• Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS’ analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.  
• Daniel Newman is the Principal Analyst and founding partner of Futurum Research and the CEO of Broadsuite Media Group. Newman works with the world’s largest technology brands exploring digital transformation and how it is influencing the enterprise. From big data to IoT to cloud computing, Newman makes the connections between business, people and tech that companies need in order to benefit most from their technology projects. 

What is Reimagine Marketing: A podcast from SAS?

Are you ready for the future of customer experience? Tomorrow’s level of CX and personalization will need to be smarter, more immersive, more trust-enabling. Tune in to the SAS Reimagine Marketing podcast as we explore topics including emerging technology, customer loyalty, data privacy and trust, and more so you can reimagine marketing for your organization.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.