Many digital marketing agencies are “stuck” in specific channels they provide for clients, says Darwin Liu, founder of X Agency. On top of that, they only look at results from that channel. Darwin and his team take a different approach. They measure success by looking at revenue. And they’re what he calls “channel agnostic,” which means they use whatever marketing channels are right for the business. Plus, they strive to get results for as little cost as possible.
Small business is crazy competitive and too often profits are razor-thin. However, some people are bringing home big, bankable profits. Adam Lean, small business veteran and founder of TheCFOProject.com interviews top small business experts to uncover the secrets to building a profit-focused company. Along the way, he'll break down all the complex finance stuff and make it simple and easy to understand so you can be a better business owner and own a more profitable business. Watch the on-demand video seminar: "Why Your Small Business Might Not Be as Profitable as it Should Be" at theCFOproject.com/video.