11 Minutes with Octane11: a B2B Marketing Mini-Podcast

In this episode hosts Dan Rosenberg and TJ Perrin talk with Brandon Rhoten, CMO at GroundTruth. Rhoten shares his journey across B2B and B2C marketing, the biggest challenges in the B2B space, and effective campaigns, tools, and strategies. They dive into the importance of creative impact, integrating marketing tools, and making decisions driven by core problems and keeping sight of the big idea.

00:32 Guest Introduction: Brandon Rhoten
01:01 Brandon's Journey in Marketing
02:13 Challenges in B2B Marketing
03:00 Successful Campaigns and Tools
04:28 Common Mistakes in B2B Marketing
06:34 Some Wins in Marketing and Life
08:09 Effective Frameworks and Processes
11:09 Recap and Closing Remarks

What is 11 Minutes with Octane11: a B2B Marketing Mini-Podcast?

Do B2B marketers have time to listen to long podcasts? No way!! That's why the team at Octane11 created "11 Minutes with Octane11: a B2B Marketing Mini-Podcast" - to share real insights and actionable tips from real B2B marketing experts. B2B marketers are busy and "11 Minutes with Octane11" can help you save time and deliver more impact...especially if you listen to this podcast on high speed :)