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This episode is a wonderful collaboration with the design wizards and complete legends Barry Darnell & Mike Johns, co-founders of Analogue **Thank me later, download the presentation deck here. What ON EARTH ACTUALLY is a brand? I ask all guests. Fountains of wisdom surface “Brand is what people say about you when you’re not in the room" - Ed Williams & Jamie Laing, Candy Kittens "Brand is a personality” - Camilla Barnard, Rude Health “Brand is a coll...
This episode is a wonderful collaboration with the design wizards and complete legends Barry Darnell & Mike Johns, co-founders of Analogue
**Thank me later, download the presentation deck here.
What ON EARTH ACTUALLY is a brand?
I ask all guests.
Fountains of wisdom surface
“Brand is what people say about you when you’re not in the room" - Ed Williams & Jamie Laing, Candy Kittens
"Brand is a personality” - Camilla Barnard, Rude Health
“Brand is a collection of people with aligned values” - Barry Darnell, &SODA
“Brand is an entity and how you show up” - Ellie Webb, Caleno
How to create a brand that palpably tickles consumers souls?
Sings and sparkles and gorgeously glows on shelf
Leaves consumers head-over-heels-in-love
Well,
Good News
The first HUNGRY NIBBLES episode with Barry Darnell & Mike Johns is NOW LIVE
Short, snappy, specific podcast episodes.
Barry and Mike, very kindly pulled together an accompanying deck.
Sommelier's Suggestion:
Don’t scoff hastily. Absorb slowly. Enjoy irresponsibly
Still rather Hungry ?
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HUNGRY is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.