Brian Loehr and Noelle Hori: Oral History Interview

This interview is with Brian Loehr and Noelle Hori of Amphora Wine Merchants in Portland. In this interview, Brian and Noelle speak about their respective paths to wine before they met in San Francisco, and about how they came to Portland to start their wine shop.

The couple talks about the trials and triumphs of starting a small wine business, including all the things they didn't know and how they've found their niche. They also talk about the wines they feature and what they hope the customer experience is like. 

This interview was conducted by Rich Schmidt on June 4, 2024 at Amphora Wine Merchants.

What is The Oregon Wine History Archive Podcast?

The Oregon Wine History Archive at Linfield University was created to collect, preserve, share, and continue the narrative of Oregon wine.

The growth of the Oregon wine industry extends from the farmers and winemakers to the marketers, scientists, innovators, and dreamers of the enterprise — all of whom are vital to the industry’s success. It is our aim to link the past, present, and future of the industry in hopes of sharing the story of Oregon wine.

Some oral history interviews are conducted on site and may contain background noise from nature, winery, or tasting room operations.