Dig In

In this week's episode of Dig In, we go deep with Justin Pray, Senior Consumer Insights Manager @ Aurora Cannabis. 
Justin chats all things cannabis, walking us through his approach to consumer insights in a category with limited 'sources of truth', the challenges of building brand affinity and equity within the space, building the right research tech stack, and more. Enjoy!

Show Notes

In this week's episode of Dig In, we go deep with Justin Pray, Senior Consumer Insights Manager @ Aurora Cannabis. 
Justin chats all things cannabis, walking us through his approach to consumer insights in a category with limited 'sources of truth', the challenges of building brand affinity and equity within the space, building the right research tech stack, and more. Enjoy!

What is Dig In?

Welcome to Dig In, the podcast brought to you by the minds at Dig Insights. We're interviewing some of the most inspiring brand professionals in marketing, innovation, and insights to discover the story behind the story of their most exciting innovations.