The Success Revenue Podcast

If you’re feeling overwhelmed by the pace of change — in tech, in marketing, in leadership — you’re not alone.
In a world where algorithms move faster than strategy decks, many leaders are quietly asking: What do I need to unlearn to stay relevant?

In this episode, we sit down with Maryna Barysheva, CEO of LKI Consulting and a pioneer in Web3 marketing, to explore the real shifts happening behind the buzzwords. Maryna has helped grow some of the world’s biggest crypto and blockchain players — but her insights go far beyond tech.

She speaks to the heart of what it means to lead: knowing when to adapt, when to delegate, and how to stay human in an increasingly automated world.

Whether you’re a startup founder, a marketer navigating AI disruption, or a leader rethinking your value — this conversation will help you feel less alone, and more equipped.

You’ll learn:
  • The difference between adopting AI and integrating it into decision-making
  • What Web3 teaches us about trust, ownership, and power
  • Why confidence is a learned skill (and how to practice it)
  • How women in tech can become the experts others rely on
  • What’s really working in marketing today (hint: it’s not automation)
This is an episode about leadership in motion — smart, grounded, and brave.

  • (00:00) - Introduction
  • (01:53) - Marina Barcheva's Journey in Web3
  • (06:11) - Navigating Career Choices and Success
  • (10:05) - The Role of a CEO and Delegation
  • (13:58) - Leadership Transition and Unlearning
  • (16:47) - How AI Is Shaping Strategy in Web3
  • (20:04) - The Future of Leadership in a Changing Landscape
  • (23:50) - Marketing Trends and Human Psychology
  • (29:56) - Empowering Women in Tech
  • (36:13) - Explaining Web3 for the Mass Market


Follow Maryna Barysheva.

This episode was brought to you by RevSetter & Nebelus AI.

Did this episode shift your thinking? Make sure to like, subscribe, and share your reflections in the comments. Your voice is part of that conversation. See you in the next episode!
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Hosts: 

Haydar - LinkedIn 
Ivy - LinkedIn 

Creators and Guests

Host
Haydar Al-Saad
Haydar Al-Saad is the founder and CEO of RevSetter, the Customer Success & Revenue platform that turns CS into the new revenue engine. With almost two decades of experience in building and leading customer-centric teams & organizations, I have a passion for helping companies and teams unlock the potential of every customer in order to improve retention, accelerate expansion, and fuel revenue growth.
Host
Ivy Forero

What is The Success Revenue Podcast?

The Success Revenue Podcast is a human-led, AI-powered show exploring how leaders use AI to drive business results while keeping human impact at the center. Hosted by Haydar Al-Saad and Ivy Forero, the podcast features conversations with founders, executives, and operators from around the globe who are building the future of business with AI.