Daybreak

Traditional case competitions are boring theater—companies toss out fake problems, students present cookie-cutter solutions nobody uses. The Ken flipped the script. It revealed something interesting: no company is safe anymore.

Students attacked more than a 100 incumbents—from McKinsey to temple economies—and built working prototypes showing exactly how they'd do it. The insight? AI hasn't just lowered the cost of building to near-zero; it's fundamentally changed who can be a disruptor.

Even established companies know this. Some volunteered as targets, desperate to understand how the next generation thinks.
When anyone can build anything, disruption isn't a question of if—it's already happening.

Check out the solutions here: https://the-ken.com/case-competition-2025/submissions/

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Creators and Guests

RV
Host
Rachel Varghese

What is Daybreak?

Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.

Hosted from The Ken’s newsroom by Snigdha Sharma and Rachel Varghese, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.