CIM Marketing Podcast

Getting consumers back into the wild

This podcast will:

• Explore the psychology behind replacing consumer fear with consumer confidence
• Explore the simple and evergreen techniques required to help customers out of lockdown
• Examine the diverse goals of sectors that have been affected differently by the lockdown

Show Notes

Getting consumers back into the wild
 
This podcast will:
 
• Explore the psychology behind replacing consumer fear with consumer confidence
• Explore the simple and evergreen techniques required to help customers out of lockdown
• Examine the diverse goals of sectors that have been affected differently by the lockdown
 
Host: Ben Walker, Head of Media, LID Business Media
Guests: James Farmer, Head of Brand and Marketing Communications and Ally Lee-Boone, Content and Engagement Executive, CIM

Recorded: Thursday 18 June 2020 11:00 BST 

Creators and Guests

BW
Host
Ben Walker
Host, CIM Marketing Podcast

What is CIM Marketing Podcast?

The official podcast of The Chartered Institute of Marketing.

We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered.

Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today.

This podcast is your essential resource for staying ahead of the curve.