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In one of the longest episodes yet of the Sales Transformation Podcast with Collin Mitchell, he's joined with Darrell Evans, co-founder and CMO of Yokel Local Internet Marketing, Inc, podcast host at The MindShift Podcast, and investor/business growth advisor at CANI 365, LLC.
Darrell talks about some revealing truths about the mortgage, banking, and digital market space with a passion. Not only that, he dives into how he started out in sales, how to find the right prospect, honing your mind to generate more sales and so much more.
This episode is filled with nuggets of wisdom from both Collin and Darrell that will surely level up your sales game.
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HIGHLIGHTS
01:02 Darrell's early sales experience selling sports great at the trunk of his car
03:50 Finding the leads that you can close and eliminate the follow-up mindset
07:22 Understanding patience and the long game
11:59 Five star prospect and the ideal customer
16:29 Honing the customer journey and your mind bring sales
23:32 Telling potential customers to slow down and have the courage to say you're not the right person for their needs if it applies
28:49 When Darrell made the jump from sales to marketing
34:24 Final thoughts and how to connect with Darrell
QUOTES
05:14 "The best salespeople become resources to their prospective customers in such a way that you essentially eliminate competition. So what most people would do is if you aren't ready to buy a home or mortgage and you don't close today ... they pretty much move on to the next lead."
07:06 "Salespeople can elevate their game is understanding that you can't control timing. Even if there is 'triggering event' that would likely want to purchase your job is to understand you don't control timing, they do."
11:49 "Another problem that salespeople make is that they try to close everybody. Well everybody is not your customer."
15:21 "If you sell from a scarcity mentality, if you sell to a prospect who is more educated than you about it, you're going to lose the sale anyway."
19:35 "If you get real refined about who it is you wanna sell to, who you want to be an expert to and who do you want to be known as your life gets easier."
26:26 "You are in control of your business, you're in control of who you want to be in the marketplace. I decided that I wasn't going to be a rate junkie, that was what we called them in the game. I'm going to be an adviser, that's how I approach my business ... and that simple distinction means you behave in a different way."
32:38 "The digital marketspace feels very much as nasty and scammy as some of the days in the mortgage industry ... I talk to business owners today, and they're in such a jam, a mess because of someone who 'call themselves an SEO expert.'"
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Learn more about Darrell in the link below:
Learn more about Collin in the link below:
Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.
Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!