Choice Hacking: The Marketing Psychology Podcast

In the 1990s, America's taste in alcohol was changing. And quirky spirits tycoon Sydney Frank knew just what the country needed - a luxury vodka.

There was just one problem.

Vodka's reputation at the time was... a little rough around the edges. And what little premium marketshare existed was dominated by Absolut.

But somehow, Sydney Frank and Grey Goose broke through the noise to dominate the high-end vodka market.

So much so that they went from $0 to selling for $2B in an all-cash deal in only 8 years.

Unsurprisingly, marketing genius Sydney Frank used psychology and behavioral science to get there - consciously or not.

Join me today as I unpack the history of Grey Goose, its innovative marketing approaches, and how understanding customer psychology made it a billion dollar brand.

Show Notes

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What is Choice Hacking: The Marketing Psychology Podcast?


This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.


If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.


Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…


And how you can apply the same insights, even without a Fortune 500 budget.


Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).


Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….


This podcast will change the way you think about marketing and business forever.


“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener