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Welcome to Help Me Podcast, a show designed to help you

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launch and grow your podcast. I am your host, Gino, and twice

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a week I will release a new episode with different tips and tricks

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for launching and growing your podcast. From audio engineering to planning

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intentionally to growth tactics, each episode will be a bite sized

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tip to help you podcast.

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Hey. Welcome back to help me. Podcast. This is episode

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65, and in today's episode, we're going to talk about how

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you can use LinkedIn to help grow your podcast.

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So recently I was listening to this person talk. Her name is Judy

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Fox and she is a LinkedIn business accelerator and

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she helps people and businesses help grow their businesses through

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LinkedIn. So in this specific conversation, this video I watched,

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she was talking about how you could use LinkedIn as a

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tool to grow your podcast. And she came across

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a great couple of points. And it kind of resonated with something that

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I've always thought about LinkedIn and I've always heard other people say about LinkedIn

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and how it's different than every other social media

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platform out there and kind of how there's a lot of untapped potential.

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So today we're going to go into some of the things that she talked about

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and some of the tips and strategies that we can use to grow

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our podcast on LinkedIn. So the first thing that she talked about was

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like, people's mindsets are different when they're on LinkedIn, right? When you're on

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Instagram, at least nowadays, you're kind of just scrolling to distract

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yourself or maybe to be entertained. You're not really in the mindset

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of learning. And I think sometimes,

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depending on the podcast, I think especially like a podcast

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that's about learning or growth or anything

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that requires effort, it could be a hard sell on

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Instagram because people aren't looking on Instagram to want

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to go hear this podcast about how they can work on themselves

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or hear a business podcast that's talking about

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entrepreneurship or something like that. It's not really why they're there.

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And there might be some podcasts that do really well on

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Instagram. I think maybe like a comedy podcast could do well

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on Instagram just because you're already there to entertain yourself.

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And if you see a clip of a podcast that's entertaining,

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maybe you go off of Instagram to go listen to that full podcast to

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continue to be entertained. That might work. But I think if you

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have a podcast know, not in the entertainment realm, then

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it can be a little bit harder. So the difference with LinkedIn

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is that when you're on LinkedIn, people are in a different mindset. They're not really

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on LinkedIn to be doom scrolling. They're more so on LinkedIn

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because they're thinking about business or career or

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growth or something that's more

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productive, for lack of a better term, than being on

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Instagram or Facebook. And that's kind of one of the major differences. And I think

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some people don't even really consider LinkedIn to be social media, even

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know technically it is. So that being said, what

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she was saying was that LinkedIn also has higher

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caliber content and this has been my experience with the platform as well.

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A lot of times you'll see people posting whole articles about

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certain things and links to podcast or

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videos and things like that that are much

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more substantive, if that's a word, has more substance

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to because like we said, it's a place to learn and to

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grow. Whereas on Instagram it's a 32nd reel, or

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on TikTok it's a 15 2nd reel or seven second reel. It's

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very fast paced and LinkedIn is almost kind of the

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opposite of this, which leads to higher caliber content as

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far as what you're getting out of the things that you're consuming.

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Also with LinkedIn there's definitely a lot less competition.

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If you think of a place like TikTok, sure there's huge numbers

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of users on there and people can go viral

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and get tons of visibility and that sort of thing, but

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there's so much competition on there right now because of that. So

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LinkedIn has a little bit less competition because there's less

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users. So those are a couple things that she talked about as

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far as why you would want to use LinkedIn for

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promoting your business and even for promoting your podcast.

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And then she went into a couple of different tips about

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how to best promote your podcast on LinkedIn. And there's

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some things that you can do like you can actually embed a player on a

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post and share your podcast that way. She was saying one thing that

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does really well on LinkedIn for podcast is quote

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cards and it's kind of just like a visual image

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of maybe the guest or something like that or maybe the host

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and a highlight or a quote that came from a

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podcast recording. And she was saying that these quote cards do well

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because people want to reshare and kind of repost

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things similar to a way that we used to do on Twitter,

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maybe some people still do on Twitter. You want to reshare the knowledge

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and if you can make things that are easily resharable, then

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they do well on LinkedIn. Another thing that is great

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about LinkedIn is it doesn't hide the links. In a place

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like Instagram, you can only have one link or you got to get a link

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tree and it's very hard to put links on things. You can't put a link

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in a post on LinkedIn, no pun intended.

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It's easier to put links. You could put a post and you could put

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whatever link you want. You don't have to say go to my

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bio, to the one link and then go to the other link thing and it's

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just that many more steps. You can literally post a blog

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article and then put the link. So when you click on the

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picture it brings you to the website or it brings you to wherever you're trying

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to get somebody to go to. Also, one tip

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with posting links that Judy talked about is when you

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first paste a link into LinkedIn, you will get an auto

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generated image. And sometimes it's a stock photo or it's a photo that

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maybe doesn't look good. And she noticed

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that something that helps links get more engagement is when you use

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your own photo and you kind of get rid of that auto generated photo and

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you use your own photo. Another thing that she talked about

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to help your LinkedIn profile is to turn creator mode

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on. And creator mode allows you to share

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more things in your profile, like you can put your podcast in your

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profile. One more growth hack that I took from this video

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is she said that when she was first starting to post things on LinkedIn, one

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thing that she would do is when she'd post something. And then

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the first ten people that interacted with her content

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either liked it or if they left a comment, she would go to that person's

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profile and then like and comment on their stuff. And

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this kind of helped with the algorithm a little bit because she said that these

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people started seeing her in their profile. And basically what

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it does is it strengthens the relationship between the

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two people on LinkedIn. And even just from a

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personal standpoint, algorithms aside, it's nice when somebody

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likes and comments your stuff. And again, it's kind of that

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reciprocity thing where you do something good for somebody else and now they're

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willing to do more things for you. So you're engaging in their content

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and likely they're going to start engaging more in your content. And this kind

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of has a snowball effect. And she was saying that that's kind of a good

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hack to help your content be seen by more people. This

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video was pretty interesting and I think that LinkedIn is

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definitely a good place to be promoting your podcast. And I think

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it's a place that people are going to take it a little bit more seriously

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than they will on Instagram. So I'm going to start with one of my

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podcasts, promoting it on LinkedIn, and see what it does for

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my numbers. And I think a good thing that I was thinking about as

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I was watching this is it's almost like another place to

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share, right? Like you can share on LinkedIn, you can share on Facebook, you could

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share in an email, but now you can share on LinkedIn.

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And the way that I was kind of thinking about it is I was

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thinking I could use this almost as like a boost for older

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episodes because I have episodes out. I could kind of share

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like, hey, this is an episode I did with someone two months ago.

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If you haven't seen it, take a listen sort of thing or pull a quote

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out and pull a quote out of an old episode and make a little

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infographic and then put the link to the episode. Right?

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And maybe this could be a good way for me to get new

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listens on older episodes. Because I was looking at my

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stats recently and a lot of the listens are like,

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as soon as you publish, as soon as you publish, you get all the listens.

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And then it slowly, slowly dies off into basically nobody

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listening to the older episodes, at least for me personally. So

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I think this could be a good way to kind of boost listenership of

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older episodes that I've already put out. So I'm excited to start

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making some quote graphics using Canva, my favorite tool,

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Canva, and see what it does for my listenerships and

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to take a look at the analytics and to see if it moves the needle

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at all. And hopefully I'll get some more engagement and

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maybe I have different followers on LinkedIn than I do on

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Instagram. So this is kind of the first intro of using LinkedIn

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on your podcast. I'm going to do a little bit of a test and maybe

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post for the next month on LinkedIn and post

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some videos and post some quote graphics and

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see what happens. And maybe I'll do another episode in the

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future about how you can use LinkedIn for your podcast

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after I get some real world data. So thank you for listening as always.

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I will see you next time. We've reached the end

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of the episode and if you enjoyed this podcast or you got something

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from it, you might be interested in my weekly newsletter that

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I send out every Monday morning, full of podcasting tips,

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tricks and news. So if you like this show, you might like this

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newsletter. To sign up, just go to the show notes and click the

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link. Thanks for listening and happy podcasting.