Welcome to Help Me Podcast, a show designed to help you
launch and grow your podcast. I am your host, Gino, and twice
a week I will release a new episode with different tips and tricks
for launching and growing your podcast. From audio engineering to planning
intentionally to growth tactics, each episode will be a bite sized
tip to help you podcast.
Hey. Welcome back to help me. Podcast. This is episode
65, and in today's episode, we're going to talk about how
you can use LinkedIn to help grow your podcast.
So recently I was listening to this person talk. Her name is Judy
Fox and she is a LinkedIn business accelerator and
she helps people and businesses help grow their businesses through
LinkedIn. So in this specific conversation, this video I watched,
she was talking about how you could use LinkedIn as a
tool to grow your podcast. And she came across
a great couple of points. And it kind of resonated with something that
I've always thought about LinkedIn and I've always heard other people say about LinkedIn
and how it's different than every other social media
platform out there and kind of how there's a lot of untapped potential.
So today we're going to go into some of the things that she talked about
and some of the tips and strategies that we can use to grow
our podcast on LinkedIn. So the first thing that she talked about was
like, people's mindsets are different when they're on LinkedIn, right? When you're on
Instagram, at least nowadays, you're kind of just scrolling to distract
yourself or maybe to be entertained. You're not really in the mindset
of learning. And I think sometimes,
depending on the podcast, I think especially like a podcast
that's about learning or growth or anything
that requires effort, it could be a hard sell on
Instagram because people aren't looking on Instagram to want
to go hear this podcast about how they can work on themselves
or hear a business podcast that's talking about
entrepreneurship or something like that. It's not really why they're there.
And there might be some podcasts that do really well on
Instagram. I think maybe like a comedy podcast could do well
on Instagram just because you're already there to entertain yourself.
And if you see a clip of a podcast that's entertaining,
maybe you go off of Instagram to go listen to that full podcast to
continue to be entertained. That might work. But I think if you
have a podcast know, not in the entertainment realm, then
it can be a little bit harder. So the difference with LinkedIn
is that when you're on LinkedIn, people are in a different mindset. They're not really
on LinkedIn to be doom scrolling. They're more so on LinkedIn
because they're thinking about business or career or
growth or something that's more
productive, for lack of a better term, than being on
Instagram or Facebook. And that's kind of one of the major differences. And I think
some people don't even really consider LinkedIn to be social media, even
know technically it is. So that being said, what
she was saying was that LinkedIn also has higher
caliber content and this has been my experience with the platform as well.
A lot of times you'll see people posting whole articles about
certain things and links to podcast or
videos and things like that that are much
more substantive, if that's a word, has more substance
to because like we said, it's a place to learn and to
grow. Whereas on Instagram it's a 32nd reel, or
on TikTok it's a 15 2nd reel or seven second reel. It's
very fast paced and LinkedIn is almost kind of the
opposite of this, which leads to higher caliber content as
far as what you're getting out of the things that you're consuming.
Also with LinkedIn there's definitely a lot less competition.
If you think of a place like TikTok, sure there's huge numbers
of users on there and people can go viral
and get tons of visibility and that sort of thing, but
there's so much competition on there right now because of that. So
LinkedIn has a little bit less competition because there's less
users. So those are a couple things that she talked about as
far as why you would want to use LinkedIn for
promoting your business and even for promoting your podcast.
And then she went into a couple of different tips about
how to best promote your podcast on LinkedIn. And there's
some things that you can do like you can actually embed a player on a
post and share your podcast that way. She was saying one thing that
does really well on LinkedIn for podcast is quote
cards and it's kind of just like a visual image
of maybe the guest or something like that or maybe the host
and a highlight or a quote that came from a
podcast recording. And she was saying that these quote cards do well
because people want to reshare and kind of repost
things similar to a way that we used to do on Twitter,
maybe some people still do on Twitter. You want to reshare the knowledge
and if you can make things that are easily resharable, then
they do well on LinkedIn. Another thing that is great
about LinkedIn is it doesn't hide the links. In a place
like Instagram, you can only have one link or you got to get a link
tree and it's very hard to put links on things. You can't put a link
in a post on LinkedIn, no pun intended.
It's easier to put links. You could put a post and you could put
whatever link you want. You don't have to say go to my
bio, to the one link and then go to the other link thing and it's
just that many more steps. You can literally post a blog
article and then put the link. So when you click on the
picture it brings you to the website or it brings you to wherever you're trying
to get somebody to go to. Also, one tip
with posting links that Judy talked about is when you
first paste a link into LinkedIn, you will get an auto
generated image. And sometimes it's a stock photo or it's a photo that
maybe doesn't look good. And she noticed
that something that helps links get more engagement is when you use
your own photo and you kind of get rid of that auto generated photo and
you use your own photo. Another thing that she talked about
to help your LinkedIn profile is to turn creator mode
on. And creator mode allows you to share
more things in your profile, like you can put your podcast in your
profile. One more growth hack that I took from this video
is she said that when she was first starting to post things on LinkedIn, one
thing that she would do is when she'd post something. And then
the first ten people that interacted with her content
either liked it or if they left a comment, she would go to that person's
profile and then like and comment on their stuff. And
this kind of helped with the algorithm a little bit because she said that these
people started seeing her in their profile. And basically what
it does is it strengthens the relationship between the
two people on LinkedIn. And even just from a
personal standpoint, algorithms aside, it's nice when somebody
likes and comments your stuff. And again, it's kind of that
reciprocity thing where you do something good for somebody else and now they're
willing to do more things for you. So you're engaging in their content
and likely they're going to start engaging more in your content. And this kind
of has a snowball effect. And she was saying that that's kind of a good
hack to help your content be seen by more people. This
video was pretty interesting and I think that LinkedIn is
definitely a good place to be promoting your podcast. And I think
it's a place that people are going to take it a little bit more seriously
than they will on Instagram. So I'm going to start with one of my
podcasts, promoting it on LinkedIn, and see what it does for
my numbers. And I think a good thing that I was thinking about as
I was watching this is it's almost like another place to
share, right? Like you can share on LinkedIn, you can share on Facebook, you could
share in an email, but now you can share on LinkedIn.
And the way that I was kind of thinking about it is I was
thinking I could use this almost as like a boost for older
episodes because I have episodes out. I could kind of share
like, hey, this is an episode I did with someone two months ago.
If you haven't seen it, take a listen sort of thing or pull a quote
out and pull a quote out of an old episode and make a little
infographic and then put the link to the episode. Right?
And maybe this could be a good way for me to get new
listens on older episodes. Because I was looking at my
stats recently and a lot of the listens are like,
as soon as you publish, as soon as you publish, you get all the listens.
And then it slowly, slowly dies off into basically nobody
listening to the older episodes, at least for me personally. So
I think this could be a good way to kind of boost listenership of
older episodes that I've already put out. So I'm excited to start
making some quote graphics using Canva, my favorite tool,
Canva, and see what it does for my listenerships and
to take a look at the analytics and to see if it moves the needle
at all. And hopefully I'll get some more engagement and
maybe I have different followers on LinkedIn than I do on
Instagram. So this is kind of the first intro of using LinkedIn
on your podcast. I'm going to do a little bit of a test and maybe
post for the next month on LinkedIn and post
some videos and post some quote graphics and
see what happens. And maybe I'll do another episode in the
future about how you can use LinkedIn for your podcast
after I get some real world data. So thank you for listening as always.
I will see you next time. We've reached the end
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